- The ad campaign for the Sarah Polley Adrien Brody movie, Splice misled viewers into thinking it would be a horror click when, in reality, it was something else.
- Sony opens marketing spigot to combat iPhone.
- On June 23 during Cannes, Massive Music will celebrate its tenth anniversary with a party on the beach.
- Matt VanHoven is leaving AgencySpy where he was Editor for a position as communications director for New York agency Skinny.
- In fashion advertising, when out of ideas, shoot ass.
- W+K Portland's Jimm Lasser, Greg Rutter and Joe Staples give us a behind the scenes look at the making of the Dodge Challenger "Freedom" spot.
It's a stereotype to assume hot girls with amazing bodies are clueless when it comes to sports, right? The guys in this Uruguayan Lays commercial from Punto Ogilvy and Oriental Films are proved wrong when the curvaceous beauty on their couch explains why she's right and the guys are wrong about a play they all just saw on the TV.
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While it's no surprise Starbucks is not the best coffee out there, the marketer doesn't take kindly when another coffee brand claims that in an ad. UK-based Costa Coffee recently launched a campaign that, based on taste tests, claimed 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.
Starbucks complained to Britain's Advertising Standards Authority claiming the taste tests only applied to cappuccino's, not the entire product line. The Authority dismissed Starbucks' claim. It's no surprise since, well, that's all the ad claims - that 7 out of 10 coffee lovers preferred Costa cappacinno to Starbucks.
Sorry, Starbucks.
Being in South Africa to watch the World Cup must be an amazing experience. Sitting next to a fat, sweaty, drunk football fan might put a damper on the experience. Which is why the Johannesburg police should have left alone the 30 or so women who wore orange miniskirts during Monday's Netherlands-Denmark match in an apparent stunt marketing effort for Netherlands-based Bavaria Beer.
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Not that we didn't already know this but sometime a study is required to slap some people upside the head so they realize that what everyone is telling them is actually true. So what's the big finding?
While celebrities have a large number of Twitter followers, most of them are low authority users. On the other hand, "social media heavyweights" like @chrisbrogan, @jowyang and @jasonfalls seem to attract fewer but very engaged Twitter users with high authority rankings.
Um, well, duh. Those who follow celebrities are just "regular" people. Those who follow "social media heavyweights" are in the business themselves and because of that and their interest and participation in the actual business of social media, they have a fair amount of clout themselves.
The study, conducted by sysomos, also takes a look at the authority of those who follow news and media sources. Take a look at the full study here.
Some of you out there (ahem, @1938media) might enjoy the fact @mashable followers are more authoritative than @techcruch followers.
We thought the industry had grown up. We thought it had left this planted viral idiocy behind. We thought advertisers finally realized people can see through this crap the first second it appears. Sadly, there are still those in the business that believe the public is gullible enough to accept whatever is shoveled down their throat. That, or it's all post-viral ironic brilliance.
So here we have a video of a bunch of guys at McDonald's at Fisherman's Wharf in San Francisco. On the bun of a Big Mac they see the face of Jesus...uh...Burger King's The King. Yea, he's right there embedded din the bun.
Commenting on the potential inaccuracy of this planted viral, one commenter wrote, "What the fuck? That's not the bun from that Big Mac. Try to place the right kind bun next time dumb ass!!!"
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In America, we threaten drug dealers, sexual deviants and online predators with...a few years in a cozy jail cell. The Hamas, on the other hand, do it a bit differently as illustrated in this campaign against Israeli collaborators.
In 2008, a hot model rockin' out in lingerie and her underwear Risky Business-style was deemed too risque for TV. Would that hold true today in 2010? Watch this Guitar Hero ad with supermodel Marisa Miller and let us know.
Apparently, it aired in Britain to no fanfare. Is America still too puritanical? Or are we right to keep smoking hot models far, far away from the eyes of horny 14 year old boys?
Thoughts?
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Do you love Kettle Potato Chips? Are they not the best potato chips you've ever had? If you haven't had them, you should really try them. They are awesome and if you're a lover you are now invited to join the Loud Food Club. The online promotion and sweepstakes is the first work from Cultivator Advertising & Design, Denver, for its new client, Kettle Foods, Salem, Ore.
At, Crunch Proud, a Loud Food Club meeting leader (with bullhorn) compares the sound of a Kettle chip's crunch to a monster truck, a lion's roar, and a electric guitar. He invites new members to take the LFC Pledge and then to download a membership kit, complete with interoffice disclaimer email, pictographic crunch courtesy instructions, an LFC pencil flag, and loud food crunch caution signage. Also available are a $1-off coupon and sweepstakes entry for the chance to win free Kettle chips for one year (but only15 bags per month. Um, that's a lot of potato chips).
So if you're a Kettle potato chip lover, this campaign's for you. Oh wait, no it's not. You're already branded. So do the brand a solid and tell your Ruffles-loving friends to check out Kettle.
A recent study of rich media ads from textPlus, pointRoll and AdMarvel found, in the first four weeks of the iPad's release, ad interaction times were 30 seconds, ad interaction rates range from .9 to 1/5% (6X higher than desktop ads) and 67% of users who viewed the ads' video component watch all the way though as compared to 53% for the desktop.
Granted, some of this is likely due to novelty but if these numbers hold, there will be some willing iPad advertisers out there.
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