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Microsoft Unleashes $80 Million For Office 2010 (70% Online) Today, Microsoft launched an $80 million campaign to tout the launch of Office 2010. The campaign, called Make it Great, features people who were involved in the product's beta testing. Seventy percent of the campaign's effort will be online with the remaining 30 percent spent on print and billboard. Bloodied Organs Removed From Fur Purse Along the lines of the spinning model who flails blood all over the audience as she catwalks down the runway comes this not so new anti-fur commercial from the International Anti-Fur Coalition. Created by Lowe Bull in South Africa, the ad has three women eating lunch together. One of the women gets a phone call and, as she digs through her purse for her phone, she pulls out the internal organs of the animal that was killed to make her fur purse. It's a nice take on how oblivious some of us can be to the effect we have on other living creatures. It closes nicely with the tagline, "If only everyone could see the real cost of fur." Driving Can be Treacherous on Mountainous Boobs Boobs. They'll sell anything. Excusing the oxymoronic ad-before-an-an idiocy of pre-roll video ads, this new effort from RGS, a Russian entity that...well, we have no idea what they do because we can't read their website and we're too lazy to use a translation service. But that's besides the point. The only thing that matters here is boobs. Big boobs. Small boobs. Painted boobs. Crashing boobs. Yes, crashing. The boobs in this ad are bounced, fondled, handled and, well, tossed in every direction to illustrate, well, something about crashing motor vehicles. Cristiano Ronaldo Shows Six Pack For Georgio Armani Soccer hottie Cristiano Ronaldo was scooped up by Georgio Armani last October and will appear in the fashion brand's upcoming ad campaign. Images broke yesterday but we'll have to wait until July to see the entire campaign which will include magazine ads and billboards in, among others, New York, Los Angeles and London. Sexual Encounters Tumbled, Nevada Mocks California - Check out Sexpaint. It's a new crowd-sourcing Tumblr that takes your embarrassing sexual encounters and turns them into equally embarrassing MS Paint illustrations. - Pandora announced today that Starbucks, Lexus, and Budweiser are the first brands on the new Pandora iPad advertising platform. - Nevada released a series of television ads Thursday mocking the California Legislature in an attempt to lure businesses from the state. - If you're a fan of infographics, here's a new one illustrating the elements of content marketing. 180 LA Goes Burlesque For Santa Monica Office Opening Creative Agency 180 LA, clients and industry partners celebrated the opening of its new office in Santa Monica with a mash-up party of Los Angeles and Amsterdam, dubbed "LAmsterdam." There was a little something for everyone including a Hollywood Red Carpet featuring cardboard cut-outs Justin Timberlake and Peyton Manning, a Braja Cantina, graffiti artist, buskers and a Red Light District featuring Burlesque Dancers. Now that's an office opening. Following Urban Outfitters' 'Eat Less,' Lanacane Says 'Eat More' In the "We've Got a Solution for Every Problem" Department of Pharmaceutical Genius they've been staying up late this week examining a burning problem: chafing. Yes, chafing. Apparently, some pharmaceutical companies have become bored with finding a cure for cancer. In this commercial for Lanacane the Pharmaceutical Geniuses solve chafing with a gel. The ad starts off with some chubby balloon characters whose limbs rub together "painfully" when they walk. The announcer says, "If you chafe when you move, it hurts." He the offers up Lanacane Anti-Chafing Gel saying, "Stop chafing. Keep moving" Freedent Puppet Kisses Girl, Hates Kansas This is the creepiest ad we've ever seen. But we love it. Why? Because the girl is pretty. She's wearing the Adrants Intern Uniform - a pleated plaid miniskirt - and there's making out. The second commercial in this campaign from Freedent isn't anywhere near as fun. Or as creepy. See both ads here. Social Media Marketing Conference to Prove Not All Brits Are BP (British Pigs) The British may have decimated our southern coastline and killed the ecosystem of an entire gulf but our friend Murray Newlands is putting on a social media conference in San Francisco this July to prove they are not all evil. Provided he makes it (the last time a volcano kept him from traveling across the pond), it looks to be a great event. And Adrants is proud to be a media partner. What will be covered at the event? Viral Social Media Campaigns, What Works, The Press Talks: How to get Digital PR for your Company, Insider Look: How Tech Writers Cover Social Media, A/B Testing for Social Media, How to Build Communities for Brands, Social Media Marketing Metrics, Social Media Marketing Metrics, Monetizing Social Media. To name a few. Agency Revisits Headvertising For Self-Promotional Billboard Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard. Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here. 
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