Home » Product Placement
» Page: 1 | 2 | 3 | 4 | 5 | 6 | 7
Schick Wilkinson-Sword teamed with AOL's Platform-A to launch branded content sponsorship on AOL's female lifestyle site, Lemondrop which boasts 16.4 million monthly unique visitors and 477 million monthly page views.
The campaign, called "Stocking Stuffers," will have Lemondrop editors create original content for the Schick's brand, with posts such as "Best & Worst Guy Gifts," "Dating Survival Tips During the Holidays," and "Genius Gifts from the Drugstore." The program launched on November 25 and will run through December 26, 2008.
So go have yourself some of that new fangled sponsored content
Surprisingly, there hasn't been much press on AT&T's Lost in America, a Wal-Marting Across America-style (sorry, Justine) travel blog program fronted by Justine Ezarik, a.k.a iJustine and Karen Nguyen. For a few months now, the pair have been "lost" in America and exploring Alaska, Austin and Chicago.
more »
You remember UNIQLO, the Japanese retailer whose quirky UNIQLOCK campaign won raves -- and shelf candy -- at One Show, the Clios and Cannes.
As of this week, UNIQLO's SoHo location will be home to a marketing gimmick that utterly outpaces UNIQLOCK in terms of ambition: Mitsubishi's Wakamaru robot. Originally built as a household helper, Wakamaru can look people in the eye and engage in basic communication. (Kinda reminds me of R2D2, except less willful and more coherent. See it meet and greet.)
In addition to wracking up the oohs and aahs, Tokyo Mango says Wakamaru will also help UNIQLO SoHo shoppers locate products around the store. No word on if Mitsubishi hopes to win business -- or at least interest -- through the collabo.
Brandchannel's Brandcameo, which conducts product placement in film studies, found Ford appeared in 57.7% of number one films from 2007 to 2008. This year, Ford won its third brandcameo Award for Overall Product Placement for its consistent presence.
From the study, Brandchannel's panel selected the following winners in an online poll:
Most Mouthwatering, placement most likely to prompt an immediate purchase: Louis Vuitton in Sex and the City
Perfect Fit, best chemistry between a brand and a film: Manolo Blahnik and Sex and the City
more »
Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*
In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.
In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.
Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.
If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.
more »
- The FWA has announced its 2008 Site of the Year judging panel. Some idiot named Steve Hall will be one of the judges.
- Chuck McCarthy has a few ideas for those of us in advertising. Not one to overlook a missed ad opportunity, Chuck thinks branded background images on those distorted login codes would be a great medium, Justin Timberlake's Sexy Back could be turned into Snackin' Back for a cracker brand and energy drink product placement in porn would be hot.
- A dude thinks the back of pennies are a great medium. He was right. After affixing his URL to the back of fifty pennies and distributing them around New York, business boomed.
JWT plans to run a spot in Mad Men's upcoming DVD set, spelling MAD MEN out with letters and logos from its client roster. Tagline: "Making brands famous since 1864." See it right here.
"All I'm looking for is a nod of the head and recognition for what JWT is," CEO Bob Jeffrey whines. Which begs the question: from who?
To answer that riddle, AdWeek gleaned perspective from Chris Vollmer, a Booz Allen-based media guy: "It's an industry play rather than a consumer play, because I can't see how it would make sense to a consumer."
Aww. JWT needs a shoulder-punch from its peers. Before leaving work today, call your nearest JWT creative and tell 'em you really like what they're doing with, I don't know, Kit Kat.
Splashcast just launched HotSpot, which enables advertisers to tag objects in published videos.
When users click on the highlighted items, they're exposed to an ad and a link to purchase.
Splashcast told us the highlighting process is subtle so video viewers don't get irritated, but from what I can tell it's about as subtle as Facebook's photo-tagging feature.
Contact Splashcast directly if this -- and the possible backlash -- is something you want to play around with.
- Crocs launched a travel site, Cities by Foot. Designated Crocs-wearers explore cities like Denver, New Orleans, San Francisco and Vail. Every once in awhile you get a close-up shot of their feet.
- This guy travels to India to remedy his PC pop-up problem. Hijinks ensue. My favourite line: "Just tell them to unplug it, and PLUG IT AGAIN!" Cut to the song.
- Apparently 50 Cent is social media savvy.
- The British government tries scare tactics to keep kids away from knives. They also plan to give out postcards featuring mutilated body parts.
more »
Quebec's Federation of Milk Producers enlisted Touche! PHD to stock showroom refrigerators with milk cartons.
Mooooo.
See more shots of cartons in fridges. (If you wondered, the cartons say "lait." That means "milk.")
Home » Product Placement
» Page: 1 | 2 | 3 | 4 | 5 | 6 | 7
|
@adrants
@stevehall
|
