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You, Yes You, Could Be Contributing to Cannibalism Consider this a warning to those that like to overpromise. Thanks to Jon N. for the image, which originally came from Voidstate, a very good blog written by a man with triplets.
by Angela Natividad
May-23-08
Comments (1)
Topic: Consumer Created, Online, Product Placement, Spoofs Because Who Forgets an Anniversary that Falls on 08-08-08? Based on the premise that the average wedding costs more than most couples can cough up ($30,000) -- and the "fact" that 08/08/08 is the most desirable Friday wedding date in history -- Eight O'Clock Coffee launched the "Gr8 Wedding D8." The prize is a wedding on 08/08/08 at a Hamptons estate with up to 100 guests. Couples have until May 31 to register with eight reasons why they should win. This is part of a partnership with TheKnot.com, which will manage the wedding plans and serve Eight O'Clock Coffee at the reception. And here I was thinking that the apex of consumer surrender was a Starbucks/Tiffany's wedding. Actually, once I find a guy that goes for that (and doesn't choke on his own spit like the last one), I might still do it. Ever See 1500 Coke Fountains Blow at Once? You don't really want to. Dubbed "The Diet Coke & Mentos Experiments," the Leuwen, Belgium-based event happened on 4/24 and broke the world record for most "exploding" fountains at once: 1500. (The previous record was 973 out of Missouri.) Not sure where Mentos fits in but it doesn't look like there was a lot of fresh-making going on. Did it sponsor the raincoats or something? Something to contemplate while looking over previous Mentos/Diet Coke collabos. Thanks Influencia for sending this over. It's a Skid Steer Smackdown! Watch big mean tractors climb hills, lift dirt, pop wheelies and whatnot. Every once in awhile you might see a Vanna White protege in a hard hat. Brought to you by those crazy kids at John Deere and agency Tattoo, the Smackdown is a promotional event for John Deere's 313 Skid Steer. The real thing goes down on April 15 and will be marketed through dealerships and via online video. Bring your tractor. Bring your balls. And prepare to showcase your manliness in a ferocious game of tractor tug-o'-war.
by Angela Natividad
Apr- 7-08
Comments (1)
Topic: Brands, Campaigns, Events, Product Placement, Promotions Wait a Sec ... Open Your Mouth Again. Coke Zero's throwing weight behind tongue-piercing parlors in Brazil. Seriously. Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke's calling the concept advertasting. (Not to be confused with this.) See TV spot with talking tongues that for some reason are bitching out a bewildered-looking eyeball with legs. It (hopefully) helps if you speak Portuguese. The shop responsible: Espalhe Marketing de Guerrilha.
by Angela Natividad
Feb-28-08
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Topic: Brands, Commercials, Guerilla, Human, Product Placement, Strange With Scion Handy, Biz Markie Wanders Old Haunts "Stomping Grounds" is a half-hour romp through the childhood of Biz Markie. Crawling the streets in a Scion, Biz explores his apartment in Harlem, favourite restaurants, old friends, and the place where he first started recording. We like it. Oddly though, it made us nostalgic for Cribs. Maybe it's the exit scene. The vid was produced by Inform Ventures, which promised the tour would lend an "authentic perspective into the artist's back-story." Well, "Stomping Grounds" is definitely more authentic than the Nelly storybook for Panraven.
by Angela Natividad
Feb-27-08
Comments (1)
Topic: Celebrity, Good, Product Placement, Sponsorship, Video CD-Turned-Author Self-Promotes without Spending. Much. CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it's about a mom who exchanges her life for her kidnapped daughter's. Publicity includes $200,000 of online, sweepstakes, broadcast, direct mail and guerilla efforts, allegedly all bartered. The effort includes promotional postcards ("The ultimate beach read") stuffed in women's swimsuit orders, courtesy of Miracle Suit. A radio campaign will air on B101 FM, an indie station. And when it rains, ziplocked flyers (via Tri-County Printers) promoting the book as "the perfect read for a stormy night" will appear on parked car windshields. Check out Simmons' e-zine, bykellysimmons.com. You could win a Tiffany's bracelet that matches the one worn by the protagonist (product placement! Nice touch).
by Angela Natividad
Feb-15-08
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Topic: Campaigns, Cause, Online, Outdoor, Poster, Product Placement, Promotions, Publishing Taco Bell, Sports Illustrated Toss Aspiring Photographers a Bone Want to photograph models like Daniella Sarahyba for a living? Go for it -- just not for money -- courtesy of Taco Bell and Sports Illustrated. Pick the location and plan her moves based on a series of options. She'll say things like, "Oh, are you the new photographer?" and play the spoilsport when it's too windy. Just in Time For the Super Bowl...Idiotic Party Ideas We didn't expect much from these Ground Zero-created videos for ESPN Shorts which, in partnership with Domino's, highlight the art of the sports party and provide party tips for the sports lover but when a George Washington type hauled out a t-shirt cannon, we thought, "Damn! We gotta quit spending the entire Super Bowl writing about stupid commercials, pick up a six pack and actually watch the game...with friends...at a party...with other members of the human species." We like good, stupid fun every once in a while to spice up our life. See the video here and here. Alluring Videos Turn Heads, Become Video Ad Model Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day. Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.
by Steve Hall
Sep- 5-07
Comments (3)
Topic: Good, Online, Product Placement, Racy, Trends and Culture, Video 
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Source: Viral Video Chart
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