David Lynch Speaks Truth on Product Placement in Films
Freakazoid filmmaker David Lynch minces no words when asked his opinion on product placement in movies. Just watch. There's nothing else to say. Classic. Simply classic.
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Lonelygirl15 Sells Out to Hershey's Icebreakers We knew Lonelygirl15's creators had this in the plan all along so it was without much surprise to see a blatant product placement in the middle of Bree's Lonelygirl15 video today. After she meets Jonas and Daniel at a truck stop and they drool over her tucker girl cut off jeans and tied plaid shirt, she hops in the car with the two and they take off. During a stop on the road, Bree pulls out a package of Icebreakers as the camera blatantly zooms in and the three discuss the sourness of the Icebreakers before they get on the road again. It;s not the first time brand names have been dropped in the series but this is one of the first formal deals. Hey, nothing comes for free. There's only so many videos these guy can make before they need some cash to support the effort. The series' creators and Bree's talent rep, Creative Artists Agency worked with Hershey's agency, Tracy Locke on the deal. Fat Freed, Product Placement Slows, Fast Company Grows - The MyPetFat guy is giving away free pet fat to the first 50 people who guess the "secret of the scale." - Global product placement grew 37 percent in 2006 and is predicted to grow 30 percent in 2007 according to a PQ Media study. - Fast Company magazine has just announced that its ad pages increased 9.1% in the first quarter of 2007 compared to the same period one year ago, according to The Publishers Information Bureau. - San Francisco's BART has hopped on the subway tunnel advertising train. - Madonna and H&M are together again on fashion networking site Trendmill. - Travelocity's Traveling Gnome now has his own MySpace page. Tila will be sending a friend request any minute now. - Riddle Productions has created a new game for MTV.com called Daily Rage will will incorporate brands into the actual game play. Real Estate Firm Puts 'Felicity' in Luxury Loft, Slaps it On Youtube To promote its Donovan homes, Cressey Development Group launches Donovan Life, a well-produced but rather poorly-acted lifestyle series "about young urban professionals full of energy and ambition who are looking for a comfortable environment to enjoy the best the city has to offer," explains director Roger Evan Larry. The films are produced by his film and TV production company, Relevision. The idea's a good strategy for getting people thinking inside the space. Who wouldn't want to own the apartments inhabited by the cast members of Friends? Unfortunately this isn't Friends, or Felicity, or Will and Grace, or Sex and the City or anything else it's shooting for. But the series is shooting for pilot status, so maybe that will change and another ditsy but happy-go-lucky city ingenue will have her moment in the spotlight. Should the producers succeed in this noble quest, it'll be an awesome first for real estate marketing. Check out an episode of Donovan Life here. Adverband Releases First Single For Symantec Formed in early October by NightAgency, the adverband RockDotRock is now out with their new video that promotes Norton Confidential for the agency's clint Symantec. We're no music expert so we're going to leave this wide open for you readers to comment on. Is this good? Is it bad? Are Adverbands the wave of the futer? Is is marketing gone crazy? Do tell.
by Steve Hall
Nov-21-06
Comments (8)
Topic: Guerilla, Product Placement, Strange, Trends and Culture Wommies Wanted, Gamers Slammed, Subservients Strip - The Word of Mouth Marketing Association is hosting the Wommie Awards, an annual case study competition. The deadline for entry has been extended beyond the original Nov. 17 cut off. - While the site suffers from long load times, EatBetterAmerica lets you submit fat-filled recipes for a allow-cal "recipe makeover." Just in time for Turkey Day. It's from General Mills. - Like no one else can, George Parker wreaks havoc on Sony and all the other gamer idiots out there who think the PS3 is the second coming of Christ. - If you liked Subservient Chicken but were angry the Chicken would never take his clothes off, here's yet another Subservient Stripper. - Product placement in books continues to get more and more pervasive. - Not everyone loves the new Sony PS3. Edoc Laundry Scores Product Placement Coup on 'CSI:NY' Seattle startup Edoc Laundry, maker of coded t-shirts that give clues to episodic stories, will be the major storyline in tonight's episode of CSI:NY. The "placement" was not paid for. The producers found the Edoc Laundry concept so intriguing and appropriate for CSI, they just organically worked it in to the episode. Launched in March, Edock Laundry uses coded messages hidden in its line of shirts to tell a covert story which is told on the Internet on the website and through forum postings. The premise for the CSI: NY show, titled "Hung Out to Dry," concerns a serial killer who uses trendy t-shirts to hide clues to his identity and motives for his killings. Edoc apparel is named and featured throughout the show, and designed four specially coded shirts that the episode's victims wear. Check out a clip of the show here which concisely explains how the whole Edoc Laundry thing works. Product Placement Likened to Lego-Sized Pixels Perhaps in disgust over being forced to incorporate ever more sizable product placement within network television shows, the writers of House gave House these choice words to say while he stared into a gigantic Dell monitor, "Why don't I have a high-def in my office? I'm a department head. Tissue characterization is impossible when the pixels are the size of Legos." Yes, and soon product placements will be the size of the TV screen negating the need for actors at all. Oh wait, without actors, there's no shows. Without shows, there's no place to put product placements. Hmm, we better keep our product placements smaller than legos. (Oh, and for you Lego freaks, notice how he said LegoS and not Lego?) Because No One Else Would, Golden Palace Places in K-Fed Video We're just guessing that Britney's K-Fed couldn't find any brands to product place in his newly released 'Lose Control' music video. That's the only explanation we can come up with for the sudden close up shot midway through the video of a dancer wearing a GoldenPalace.com t-shirt. It's perfect. Everyone's going to check this video out of morbid curiosity and there GoldenPalace will be for all to see in the middle of this...um...less that great music video. Much appreciation to Adrants reader Dario Meli for tipping us to this. GM Snubs 'Survivor,' Creatives Take Over Agency, PR Surveyed - GM has ended its sponsorship of Survivor which, of course, has nothing to do with the show's recent announcement this year's team would be split by race. - Over at Dallas agency Dieste Harmel & Partners, Creative Director Mack Simpson tells us ECD Aldo Quevedo has moved up to President and Chief Creative Officer turning the agency into, as he says, an asylum run by the patients. - Strumpette, the proverbial thorn in the side of the PR industry, has launched a survey to determine "if the profession has the political will to make the necessary changes to move forward." - When you shop, there's no reason a couple of Hyundais shouldn't follow you up the escalator as they do in this Istanbul mall. 
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Source: Viral Video Chart
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