In acknowledgment of the fact everyone plays video games now, Dallas-based agency Moroch Partners along with Video Gamers League and Affinity Sports and Entertainment Marketing created the Midnight Gaming Championship. The gaming contest will occur Satuday nights at Dallas/Ft. Worth area McDonald's from 9PM to 4AM beginning September 23 and ending with a championship bout on November 18.
Each week, players can register online for a chance to play in one of three different gaming tournaments each Saturday night. The games featured in each competition are NCAA Football '07, Guitar Hero and Tekken 5, and players will compete each week in a single elimination format until one winner is declared for each of the games. Winners of each game's tournament will receive prizes from McDonald's, Best Buy and GameZnFlix. Grand Prize winners will receive a generous prize package from Best Buy, GameZnFlix, McDonald's and Red Octane.
It seems there may actually be some new ideas left in the ad business though we're sure someone will tell us this has been done before. Anyway, Michael Shostack tells us graphic designer Jeni Mattson created some very cool business cards for, apparently, another designer. The concept was to illustrate the designer's probing nature so Jeni designed a metal business card made up of actual lock picking tools. Hey, it's diferent. That's half the battle.
Shake Well Before Use, ever vigilant for our societies repressed obsession with sex, calls our attention to an ad campaign for a Turkish clothing company that attempts to go the sex sells route but fails miserably as SWBU writer Ariel comments, "the director couldn't even get them to 'play sex' in a convincing role in that crap junior's department clothing. Of course, fully clothed sex oulf be the new "fetch" since nakedness is, after all, so five minutes ago.
You know, we were gonna screen capture this ourselves the other day while we were trolling MySpace for the latest batch of fake/marketer profiles but, well, there's a lot of distractions on MySpace including this True dating service ad. Yes, their ads have always featured barely dressed hotties staring desirously out at you but they might be pushing the limit here with this ad featuring a woman fondling her own breast. What's next, some seductive crotch grabbing? Not that we're complaining or anything.
We saw this Zidane headbutt nod Nike did on TV (or maybe it was YouTube. Who can tell the difference these days?) a couple nights ago and, well, pardon our idiocy, we didn't even recognize it was Marco Materazzi, the recipient of Zinedine Zidane's head butt, in the ad. So bad on us for missing it but good on AdFreak for mentioning it here today. The ad is actually quite funny and, yes, a great wink-nod to the original head butting event.
With the introduction of the Quarter Pounder in China, McDonald's has launched a new ad campaign with billboards, print and TV showing orgasmic imagery and copy that reads, "You can feel it. Thicker. You can taste it. Juicier." In China, beef is seen as a luxury good that increases energy and sex appeal. Of course, it seems Chinese culture only believes this works for men so the ads focus on every man's desire: too many women and not enough time or energy to do...uh...spend time with all of them.
- Copyranter rants about an Embassy Suites ad that promotes a spinach omlette which he says couuld have been pulled following the recent outbreak of spinach-based e. Coli. Oh well. Slap that media planners hand hard now.
- Cool fitness bag.
- New Zealand anti-smoking organization ASH placed padding on goal posts and then crushed it down to make it look like cigarette being put out.
- In the continuing saga of credit not being placed where credit is due, two execs from SS+K apear to take full credit for creating the Lance Armstrong bracelet campaign in the New York Sun without nary a mention of Wieden + Kennedy.
As part of the Global Fund RED campaign to fight AIDS in Africa, The Independent has been redesigned today by Giorgio Armani and half the papers ad revenue will be donated to the Global Fund ro Fight AIDS. It's all part of the Maria Shriver/Bono-created campaign that aims to urge big business to contribute to the fund in an ongoing manner. The companies already involved are Gap, Converse, Emporio Armania, American Express and Motorola. All those companies have developed RED product lines and a portion of the revenue that comes from sales of those lines goes to the Fund.
Maria Shriver explains the effort telling The Independent, "How do you think Magic Johnson [who has HIV] is still around? He takes two pills a day, which he can get from any drugstore. But those drugstores don't exist in Africa, and millions can't get to the drugs Magic Johnson can get. That's where the RED money's going." So far, $10 million has been raised.
This really qualifies as old news but since it was overshadowed earlier by Motorola and we were prompted by our monthly GoDaddy email, we'll share with you that GoDaddy has, in addition to Motorola and many others, hooked up with Danica Patrick to sponsor her Andretti Green Racing car. In a video that includes the unveiling of the new #7 Team Motorola IndyCar, GoDaddy CEO Bob Parsons interviews his new "GoDaddy Girl" in a most excruciatingly awkward manner that can only be likened to Joe Simpson obsessing about his daughter Jessica's 34DD's. While Bob reads from cue cards, Danica sits next to him and through her bored demeanor, you can just hear her say, "What the fuck am I doing here with this cheese ball?"