A bit ethereal and long winded in terms of getting to the actual message, this commercial for Eco-To-Go, urges us to consider the fact a plastic fork, which usually gets used once, takes 1,000 years to decompose.
It's part of an effort to get people to order take out "Eco-To Go" which means without all the plastic utensils and added packaging. It's also an effort to urge restaurants to use greener packaging.
Hey, here's an idea. Why don't people cook at home, eat with washable china plates and reusable metal forks. Or if we must order out, bring our own reusable containers to the restaurant when we pick up our orders. Yea, I know. That'll never happen.
This just in. Anheuser-Busch Chief Creative Officer Bob Lachky has announced the Budweiser Clydesdales will save the economy by appearing in Super Bowl XLIII. Yes, Lachky says, The Clydesdales will "reinforce, in a positive way and especially at a time when the country is in trying times, that people are looking for relief. I think it will be a very welcome message to see more than one Clydesdale spot from an entertainment standpoint, but also from the standpoint that the Clydesdales are not going away and Budweiser and Anheuser-Busch are here."
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YouTube's seeking entries for the world's first collaborative online orchestra. Entrants chosen will contribute to a piece by composer Tan Dun. Still braver souls will be invited to Carnegie for a more formal project.
Submissions are welcome 'til January 28. No word on if the iPhone ocarina counts as an instrument, but I'm sure somebody's gonna give it a go.
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British drink maker Tango is under threat but they aren't going down without a fight. They've launched a Save Tango campaign. From car jacking to underage labor to phone sex to...um...junkyard dancing Tango is screaming, "up yours manufacturers of smoothies and vitamin drinks, you will not squeeze Tango out of the market!"
Complete with a blog, videos, games, a Tangometer and even a petition to the Prime Minister, Tango isn't going to give up easily. Join the resistance. Make the Can Fist.
Created by BBH, the campaign has a good time poking fun at the "namby-pamby PC brigade," otherwise known as all those so-called "healthy" drinks that have become so prevalent.
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Now here's the gift we'd all love to get from Santa. Well, that is if you work in marketing and you're looking for an ad agency that isn't all rosy promises and hot air. Of course, an agency that spews business babble as profusely in its Christmas card this year as Concerto does might not be the perfect solution either.
But Concerto gets points for ending the year with a "hard stop" and "synergistically" crafted "value add" messaging which "pushes the envelope."
Affiliate marketing, a $14 billion industry according to Forrester Research, is about making money online. It's not about less tangible practices such as branding and engagement which, while valid marketing methods, offer more nebulous, less concrete results.
Affiliate marketing is to the car dealer as branding and engagement are to the car manufacturer. While not mutually exclusive, one focuses primary on moving product and the other focuses on building brand loyalty.
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"You've carried my manhood for too long."
Brentter drew our roving gaze to this amusing ad about the fictional Akira, who runs Tokyo's go-to break-up service: No Sad Big Smile.
Experience a uniquely eventful day in the life -- then, after laughing (or at least smirking) your ass off, hit up NoSadBigSmile.com to check out the Adidas Originals Safety Collection. (Not clear on the logic behind the label ... unless the shirt dude's wearing is bullet-proof.)
Fresh fare by TBWA\London and production company Taiyokikau. Diggin' the song? That's because it's gorgeosity. It's Perro Amor Explota by Bersuit Vergarabat.
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Two relics of the old guard try something new in these print ads for Marc Jacobs/Louis Vuitton, featuring Madonna. Variant.
There's a lot going on -- those stringy shoes, chunky witch doctor bangles and a hair skirt, of all bloody things -- but like we said to our friend Jeremy Dante (who passed the ads over), Madonna's career is a defiant chin-jut to an industry that swallows young divas, warps their minds and spits them out as lesser animals.
She's an edgy classic, imperfect, unbridled but timeless -- and that's a niche LV can do something with.
That question is rhetorical.
Brazilian actor Caua Raymond is auctioning off a hunk of chewed Trident that he kept in his mouth, just for the fans, for exactly 15 minutes.
Video below! Hope you speak Portuguese. Diggin' how Raymond has a dude with a tray and a glass receptacle, hanging around for moments like this one.
For reasons I sure don't understand, the vid is the most-viewed on YouTube Brazil today (280,743 views and counting). The "winner" of this spit-saturated dream-pebble gets to meet Raymond in a ceremony, where the money raised from the auction will be donated to charity.
So Trident, I guess that highlarious mastication movie just didn't work out for you...?
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Oh, MTV.
Over the years it's taught us how babies are made, why the Holocaust was not very nice and where those sassy red tennis shoes really come from. Most importantly, it helped bring Britney back and has kept Russell Brand knee-deep in pharma specifically for our viewing pleasure.
Given what we owe MTV for this elegant yet candid upbringing, it's only natural that someone try paying a little back. And who better than Amsterdam, baby?!
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