Seems The Donald has a clothing line at Macy's and is advertising it in the Wall Street Journal. It's his "signature collection" which Not Only But Also said is ridiculous because A. Trump nor his personal shoppers even know where a Macy's is; B. Trump is clearly fashionless and C. Success doesn't equal fashion authority which may be true but most people are happy to latch onto the latest celebu-fashion statement. Oh well, we're sure Trump will make money. He always does. Oh wait, he loses a lot too.
Product Invasion, the folks behind Subservient Donald are, again, taking on product placement proliferation, this time with Survivor, and have created some spoof footage of Survivor's Jerry Manthey in which producer's urge her to shill for Home Depot, Scope, Dawn, and Pepsi. While it's a bit over the top, it still calls attention to the maddening and overly forced attempts by marketers and networks to shamelessly shill.
The sidewalks of New York are always filled with interesting postings, odd imagery and, yes, ads. Bucky Turco spotted one of those "I've lost my cat" type postings on a street pole which turned out to be a promotion for Sci Fi's new show, Triangle. The posting shows a picture of a sock with the headline "Lost" and provides tear off tags with a link to nothingstayslostforever.com, a promotional site where visitors can enter a sweepstakes to win a home theater system, a television and an Xbox 360. Actual "lost socks" with the logo were placed in various laundromats too. Cunning created and executed the promotion.
Turco didn't like the Xbox tie in but we think the over all promotion is intriguing enough to warrant notice and create awareness of the show. Only time and Nielsen will answer that question.
Hostway, the hosting company that brought us Bob's Cube has, with the help of Fifteen Letters, created another cube-like online environment called Leroy the Hand which features, yes, a talking hand. Apparently, talking hand Leroy Koslowski is an under appreciated sibling of a famous advertising icon who has found success becoming the spokeshand for Hostway. There's all sorts of things to check out in Leroy's room including videos of how he started his career, self-help books for hands, a memory book with all sorts of hand-related stuff, a book manuscript, a rock paper scissors game, a GE Pen-like drawing board where visitors can create a drawing and view other's drawings, a link to Bob's Cube of course and some unintentional product placements. It kept us busy for a while and that's saying a lot.
Bringing together two talking cars and a talking gas pump, Mazda is praising its new, fuel-efficient Mazda5 with Mazda5GasBuddy, a website that lets visitors search for the lowest gas prices in their area.
To recruit for this year's Wieden + Kennedy 12, a school to teach aspiring creatives the business of advertising, Wieden + Kennedy has "hidden" 240 copies of a book called What We Learned, a book documenting the first year of 12, with creative folk around the country and with owners of coffee houses, stores and galleries.
Application instructions for Year 3 are sealed inside the envelope attached to the back cover of these books. This is the only place that the instructions can be found. Those that aren't lucky enough to be friends with Sagmeister or John Stewart (apparently two of the folks the book hidden with) can visit the school's website and get clues as to the location of the hidden copies.
The book and the school are being talked about here and here and we had a few things to say when the school first launched.
We had no idea government groups could be so creative with advertising but we'll surely give a nod to a current Belgian Kafka.be campaign for illustrating how it can make administration easier.
Apparently an avid viewer of FX's Nip/Tuck, Bucky Turco points out FOX has tapped into its own network of 25 million MySpace users and has created a profile for "The Carver."
Milking, but brilliantly maximizing the "Hey dude, you left your coffee on the roof of your car" scenario, Starbucks has done just that - left its coffee on the roofs of cars in San Francisco so people will go nuts trying to tell the driver - a paid Starbucks stunt marketer - he's, yes, left his coffee on the roof of his car. Flickr member Thomas Hawk snapped a shot of one of the vehicles and recounts his being had by the stunt.
If you're in need of some Holiday cheer and you're into the whole media schmooze-fest social scene, Gawker has compiled a list (from WWD.com) of the many media-related social events this season for your party going pleasure. Teen and Lucky kicked off the season last night with parties at La Esquina and Hotel QT respectively.