We don't usually expect to see famous impressionist artwork in hospital ads which is why this ad campaign for New Hampshire's Exeter Hospital by Boston-based Winsper jumped off the pages of the press release and slapped us pleasingly in the face. With the tagline The Art of Wellness," the campaign aims to, well, be different and, thankfully leave behind the overused, meaningless white coat and cutesy family imagery of which most hospital ad campaigns, sadly, consist. The creative will see representation in print, on radio and on billboards. See all the creative here.
Ads involving carriages in a desperate race against crocodiles, tigers, spherical killer rocks and Satan always make for promising fare, which is why Oregon Trail was so popular, and which is also why this Nissan ad by Curt Detweiler via TBWA\Chiat\Day is so awesome.
Curt's new to LA having just come from TBWA Paris and this work suggests he merits some watching - for slapstick entertainment value if nothing else. And by the way, that image at left has little to do with the video but lots to do with QuickTime being douchey. It is, however, part of the TBWA Nissan campaign. Try not to get confused. - Contributed by Angela Natividad
Thanks to the enigmatic Comandante Hermey of the Santa Liberation Front we got to check out this neat stop-animation message about global warming. We enjoy stop animation in general because it reminds us of the shitty cartoons we watched as children but this one has a uniquely poignant message: if you won't do your part against global warming for earth's sake, or even for Al Gore, do it for Santa and the children.
That "do it for the children" stance never gets tired. It's the non-profit version of the more common "if you loved me, you'd..." And hell, we'll bet at least 35 people a day are suckered in by that one. - Contributed by Angela Natividad
The fine people at Dentsu Canada created this magazine ad that won Finalist caliber at this year's IAA Young Creative Competition in London. Peel the pro-Justin message off a love-starved fan's sign and turn her into a passionate anti-war activist.
If only it were that easy in real life. Though we're less jarred by the girl's transformation than the contextual change of the goofy-looking man with the open-chested shirt and necklace behind her.
Copy reads "Support a better cause" and is for the United Nations Youth Group. - Contributed by Angela Natividad
Apparently, the Japanese have a substantial interest in several Australian beer brands and that's tightened the underwear of the conservation group Sea Shepard Society and Australia's Bluetongue Brewery who want the public to know which Australian beers are "whale safe." Apparently, the Japanese kill a lot of whales under the pretext of research. In a video found on YouTube and on the Whales Safe Beer website, a fat Japanese business man, in response to ordering the "full whale experience" at a restaurant, is served just that but we're sure it's not at all what he was expecting.
Listed on the Whales Safe Beer site are the beers Bluetoungue and the Sea Shepard Society say are not whale safe. These include Castlemaine, Emu, Hahn, James Squire, Southwark, Swan, Tooheys, West End and XXXX.
There's nothing sweeter than a holiday pairing between a monolithic moniker and the scruffy new brand whose platform lies in user appropriation of copyrighted material.
Yet somehow Coke and Youtube make it work for their "wishcast" vGreetings, a touching dual effort to spread goodwill among mankind.
Send video greetings with Coke-oriented staples of Americana like the polar bears. And if that's just not your hype, maybe a greeting from Youtube personality Geriatric1927 is. Big ups to nalts for pointing this in our direction. - Contributed by Angela Natividad
We can't decide so we're going to ask you to help out. London-based production company created a promotional video for PUMA featuring BBOYS that's making the film festival circuit. We're told it's to support the relaunch of PUMA States. Take a look at it. We're having a hard time deciding whether this is actually something deserving of the label "cool" or if it's just another brand having a hipster orgasm.
With all the news and analysis last week regarding Wal-mart's Julie Roehm, let's get down to the most important issue at hand. Do you think Julie Roehm should have been fired? Take a quick yes or no survey here.
To milk that cocktail-soaked troupe orgy for all its worth, the teases at Impact Theatre are releasing monthly calendar pin-ups as desktop wallpapers. While we're forced to retract our admiration of how their cocktail book idea was so much better than the dated calendar idea, the troupe is redeemed by the fact that they're only releasing the calendar one sheet at a time. Baring it all slowly is a fine art.
The pin-up girls are real-live Berkeley women so arm yourself with airbrush if you can't roll with it. Then again, Dove pushed the crap out of that Campaign for Real Beauty thing so this could work very much in their favor. Be the judge for January. - Contributed by Angela Natividad
In what's got to be among the suckiest jobs ever, BC Hydro commissioned Vancouver-based DDB Canada to create an illuminated billboard that ran 24/7 on the pedaling power of over 120 volunteers.
The campaign in toto featured 1500 LED lights, an enviro-savvy choice at least, and for every hour the reindeer was lit Hydro made a donation to the Canadian Association of Food Banks. Well, that's sweet. We hope the donation makes for some serious holiday dinner considering a lot of literal blood, sweat and (possibly) tears went into keeping that magical deer afire. - Contributed by Angela Natividad