What do Bob Saget, Penguins and Girls Gone Wild have in common? A viral-intended promotion for the DVD release of his movie The Farce of the Penguins of course. Narrated by mother f'ing, Snakes on a Plane dude Samuel L. Jackson, no less. It's dumb. It's stupid. It's funny. It was created by Special Ops Media.
We just have to wonder what sort of guy could be so hard up for sex, he'd have to resort to manipulation by billboard to achieve pleasurable release. Oh wait. He's part of the ad and we're talking about digital manipulation here. Funny. Ha ha. Oh wait. Digital manipulation? That's still funny.
This doll with missing limbs literally blows Trailer Trash Barbie out of the running. BBDO is behind this attempt to get Singaporean consumers to pay more attention to the plight of Cambodia, which happens to be deluged with landmines.
"It's often joked that shopping is both the national sport and the national pastime [of Singapore]," ECD Farrokh Madon explains to AdCritic. "Parents looking for dolls for their baby girls were greeted with a chilling reminder of what life is like for Cambodian children."
The campaign includes a direct mail component in which company execs with children receive the doll (and others like it) at the office "since parents are the most vulnerable when it comes to kids," adds Madon. This is so they'll talk to other office folk about the grotesque gift.
The back of the box "tells the sad tale of a Cambodian Princess who loses a leg on the day of the Cambodian New Year," ultimately directing shoppers to Surprising Cambodia.
We can't help but wonder how Cambodian kids would feel receiving one of these for the holidays, and learning this is how they're being hawked in nearby countries. That would definitely give me hope for the future. Wouldn't it do the same for you?
Here's another example of what MySpace has done to - er, for - society. Chunky Pam leaks her holiday wares and reps for a chunkier, more grimacy kind of female.
Please believe we grimaced back. And all this pink does a chafe-job on our eyes. But the song is amusing and with crunk and hyphy on the scene, rap just begs for parody.
UPDATE> Here's the video.
Honda just can't seem to get past that woeful day when it Asimo robot fell down the stairs during one of it's debuts. Not to be deterred by that mishap, Honda, with help from Wieden + Kennedy, released this past weekend a new Asimo commercial with not one, but several stairs which the robot succesfully ascended. Of course, in true fashion., the commercial has already been spoofed with an intercut footage of that early woeful day.
Remember the creative department douchebag? This is him, cooler.
Iron Creative throws together the ultimate douchey holiday card personality, a sequel to last year's snowman story. Yeah, it's another holiday card. Yeah, we're as sick of them as you are. And yeah, we're going to keep throwing them up here since creatives seem to love making them.
In Iron Creative's defense, it is amusing to think of a snowman as the next big VC. Or covered in the limbs of writhing hot cartoon women. He's ice cold, baby. Ice cold.
Here's one for the whole family. Frangelico shows us just how creamy it gets with an image of - is that a hazelnut? - inside a mouth dripping sticky syrup.
We tilt our heads. We stare thoughtfully. And we think, if the liqueur itself were that sticky, we'd have a helluva time trying to swallow. It recalls those "Got Milk?" ads involving the dog trying futilely to get the peanut butter out of its mouth.
Image courtesy of chanukbair.
As it's well known research data can be massaged to come to any desired conclusion, we were pleased to see The Silly Girl's take on a recent eMarketer study that found Gen Y women love their electronic gadgets such as cameras, phones, video games and MP players. While eMarketer chose the family-friendly interpretation of the data, The Silly Girl came to an entirely different and not unlikely true conclusion regarding the 26 percent of women who used electronic gadgetry in the "none of the above" category. Gee, we wonder what sort of electronic gadget those 26 percent of women are using? The Silly Girl has the answer.
This HSBC ad out of Singapore demonstrates what may be a successful attempt to re-brand a stodgy, almost rotary old player into something more contemporary. An interesting choice, though it begs the question which, between "traditional" and "trendy," is actually the positive and the negative. Smart not to paint either option in a bad light. A hat tip to the old boys - at least they know a message is only as good as its interpretation.
Ross Simons Jewelers has launched another version of its long-running marriage proposal faux paux (did we spell that right?) promotion. Back in the day, videos of marriage proposals gone wrong (or right) were physically shipped to the brand and only a few people (the judges) got to see hundreds of versions of that awkward moment in life known as the marriage proposal. Now we have YouTube for public humiliation the world over. In a promotion called Proposal Gone Wrong, Ross Simons is offering $10,000 to the person who submits the best marriage proposal screw up.
Oddly enough, the promotion is entirely self-serving (not that all marketing isn't) in that the $10,000 doesn't come in the form of cash but in store credit. It might have been nice if that $10,000 was around before the engagement ring was actually purchased. Now, the $10,000 has to be spent on other body bling whether you want it or not. Oh wait, people love jewelery. Who are we kidding?