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If you thought the blogosphere was limited to hipsters, cool-hunting businesses and 12-year-olds, you were horribly wrong. Winter (yes! That most frigid of seasons) just started its very own blog, Winter is Cool. Guess we couldn't have named it better ourselves...
And to push its right to the 2.0 pie, it's got an agency too - AgencyNext out of Massachusetts. Read an interview with the strangely defensive season here. - Contributed by Angela Natividad
On Tuesday the European Court of Justice smashed Germany's attempt to challenge a law banning tobacco ads in the EU. Health Commissioner Markos Kyprianou adds sting to the blow: "We now expect Germany to finalize the adoption in its national law as soon as possible, just as other member states have done."
This comes shortly after the decision to ban smoking in some public parts of Germany, following France and Spain.
Once among the most puff-puff friendly of continents, Europe's caught the anti-smoking bug. Someone noted "trying to walk down the street with a cigarette now lends an experience akin to racist reactions in the '50's."
A small salute to Matt at Caffeine Marketing for bringing the news to our attention. - Contributed by Angela Natividad
Looks like the belle of the big-box ball is losing suitors. GSD&M President Roy Spence states, "I want to thank Wal-Mart for inviting us to re-pitch the business. I have decided to decline. We helped build Wal-Mart from $11 billion in sales to $312 billion. We declare victory [...] and we are moving on."
January marks the end of the 20-year relationship and GSD&M is apparently stoked "about the prospect of chasing retail accounts that Wal-Mart's business long kept the agency out of."
GSD&M remain mum on all that Julie bullshit but there's little doubt the issue is an unsavoury contributor to the slicing of the cord.
Finalists from the previous review still running for the red-hot $580 million account include Ogilvy & Mather and Interpublic's Martin Agency. Roy's image at left courtesy of AdAge. - Contributed by Angela Natividad
Catch Up Lady fills us in on the mysterious force behind Men in Cramps: Procter & Gamble, differentiating themselves from other brands who try (hard) to get down with the viral crowd and ultimately fail.
"We simply didn't have enough women who knew about our menstrual product [ThermaCare], and had to find a new way to connect with them," says Tom O'Brien, associate marketing director for personal health care at P&G, Cincinnati. R&D reveals women lamenting "there was one group of consumers they would like to see understand more deeply what it meant to have menstrual pain -- men."
Well, they nailed it with "cyclical nonuterine dysmenorrhea." Big Pharma's been successful at inventing chronic ailments for so long it's only natural they'd hit a home run doing it as a spoof. Catch one of the ThermaCare ads with poster boy Dr. Fardel here. - Contributed by Angela Natividad
Since so many clueless marketers such as Coke, McDonald's, Walmart and others seem to have tremendous difficulty accepting the fact people absolutely hate being tricked and duped online and can't seem to manage the backlash properly, Adrants, today, has launched the Fake Blog Apology service. For any marketer who finds themselves at the mercy of forum freaks, blog purists and righteous cause group watchdogs, we promise to create a public apology devoid of marketing and PR babble that is contrite and actually reflects the honest acknowledgment of your idiotic mistake. To take advantage of this important, face-saving service, send an email to firstname.lastname@example.org. You'll be in good hands.
Apples commercials have been spoofed for decades but most of the spoofs have always favored Apple. This spoof, though, which compares Microsoft's Zune to Apple's iPod, clearly favors Microsoft and makes a big deal out of Zune's one button song sharing feature.
You can do what on Second Life?! That was, and remains, our reaction when we discovered you can role play rape in the back alleys of the commerce-friendly virtual wonderland.
Apparently even Second Lifers can't do the rounds alone after dark. - Contributed by Angela Natividad
Carat Fusion is injecting a bit of common sense into the out-of-control agency Christmas card trend and rather than trying to create something that's funny or cool or witty that just comes off as dumb, the agency has created something that refelcts what Christmas is all about: giving. The agency's Carat Fusion Holiday Cookie Maker lets visitors decorate gingerbread cookies. For each cookie decorated, the agency will donate $1 (up to a limit of $5,000) to Save the Children. Now that's a Christmas card.
Alphamonkey, editor of Transbuddha, has some strong words for marketers who think they need to throw a veil over their lame "check out this cool site" emails that flood the email boxes of those of us on the editorial side of things. We couldn't agree more. Alphmonkey writes, in part, "Don't treat site editors and bloggers like they're dumb, and we won't immediately consign your e-mails to our ever increasingly vigilant spam filters. If you (and your client) think your site is mierda caliente, then have enough faith in it to provide us the details we want. Who built the site? Who is running the campaign? What other campaigns go with it? That information won't tank a campaign, I promise." Marketers, please heed that advice. Work with us. Don't treat us like idiots.
Whether she's trying to drive readers to her blog or develop business for herself doesn't really matter. What does matter is Lotus Child's (yes. apparently, that is her real name) effort to stop marketers from beginning their Christmas promotions too early. Claiming promotions beginning in November and October are just too over the top, Child has created a petition called Take Back the Holidays. So if you think we're getting overzealous with our Christmas advertising plans, head over to the petition and check it out.
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