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Lynx Offers 100 Percent Off Women's Clothing

lynx_100_off.jpg

You have to love the simplicity of this Lynx promotional email containing the subject line "100% off women's clothing." Upon opening the email, the only this you see is a naked (with the appropriate body parts covered) specimen of female perfection who peers out at you with a look you can only hope to ever see in real life. It's a witty play on words that gives nod to the long-running notion portrayed in past campaigns that wearing Lynx gets you the girl.

by Steve Hall    Dec-22-06    
Topic: Direct, Good, Online, Racy



Wieden + Kennedy Recruiting Again For WK12

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It's that time again. Aieden + Kennedy wants your creative ass. Or at least the asses of 12 people who think they're creative and can "solve" the agency's invitation to the fourth semester of it's school for young, uber-creatives.

by Steve Hall    Dec-22-06    
Topic: Agencies



Desperado Stick Figure Returns in Animator v. Animation II

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Remember Alan Becker's neat video about creative gone awry? Atom Films just published the sequel: Animator v. Animation II. It's arguably better than the first as the stick actually escapes his template, wreaks havoc on the desktop, breathes fire and duke sit out with AIM and the Firefox logo.

The ending may either disappoint or grant closure, but there's definitely room for a bad-ass third installment. Unleashed on the world at large? Can't wait.

by Angela Natividad    Dec-22-06    
Topic: Good, Online, Video, Viral



Gruesome, Twisted, Sick North Pole Site of 'Save Santa' Game

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There just aren't many words that come to mind when describing this animated promotional piece from ID Branding, Ride Studio and Omatic Design called Save the Fat Man. Sick, twisted and weird might be a few though. Puking polar bears, orgiastic elves and cannibalistic gingerbread cookies are just part of the fun.

by Steve Hall    Dec-22-06    
Topic: Good, Online, Strange



Julie Mancuso New Lange Girl

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How could we possibly forget? We grew up skiing and still do. We subscribed religiously to Ski and Skiing and Powder when it made its entry. We even owned Lange boots but we only have vague memories of the Lange Girls which graced the pages of Lange ski boot ads for years. Perhaps, the parents tore out the Lange ads before we were able to read the magazines. Perhaps we have a horrible memory. Perhaps we were so infatuated with Jonna Lee we didn't have time for anyone else. Anyway, the Lange Girls are back. Or they never left and we never noticed. Now, though, Lange is using female sports figures rather than models such as U.S. Ski Team member Julia Mancuso who's gracing the current campaign.

by Steve Hall    Dec-22-06    
Topic: Campaigns, Magazine, Racy



American Greetings Hits the Blogs With Greeting Card Campaign

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American Greetings, with help from B.L. Ochman, is running a blog ad campaign on 80 blogs to promote last minute holiday card and family letter ideas. Each of the ads, which can be seen on Cute Overload, Woman Diary, GetOutdoors and others, points to American Greeting example site such as this and this. The campaign is said to be doing extremely well. In fact, we know it is, we just can't tell you exactly how well.

by Steve Hall    Dec-22-06    
Topic: Campaigns, Weblogs



Jenna is the Perfect Girl For Your Friend

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If you're a guy and you're feeling a bit down and dejected this holiday season or if you, man or woman, know a guy who is, Jenna is here to lift your/their spirits. Adrants reader David Shrager created a little site called Your Perfect Girl, that lets you enter your friend's name, what Jenna is supposed to like about him, what they will talk about at dinner, what your friend does for work and how the message will end. A video then plays and Jenna, with her intoxicatingly sweet voice, takes the friend out for the night. Possessing a fantasy-addled brain, this is the stuff we love. Be kind to your friends this year. Send Jenna.

UPDATE: Jenna loves us....really loves us:-)

by Steve Hall    Dec-22-06    
Topic: Games, Good, Online



Coke Brackets March Madness Fanatics

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To honor the titans who paint their chests, dye their hair and live by the free throw during March Madness, Coke bestows a chance to take part in their human bracket or hit the Final Four in Atlanta with their Most Devoted Campaign.

Demonstrate your own love of the hoop by telling a story about college basketball or March Madness in general. It might help to paint your chest and scream. For our part we find the idea of being in a human bracket unappetizing and would rather sit in the way-way-back, act surly and throw shit in peace.

by Angela Natividad    Dec-21-06    
Topic: Brands, Events, Online, Outdoor, Promotions



Smirnoff Mistletoe/Swamp Thing Creature Nailed on Camera

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Kevin at PR Blog keeps us updated on that mistletoe demonstration he saw recently. Shortly after our original post DIAGEO expressed concern via e-mail because they worried about kids' exposure to the alcohol-related event.

Impressive follow-up - we remain as gratified with the campaign as we were when we heard about the heckling children.

We're also pleased about finally getting to see the swampy mistletoe man with our own eyes, which was all we cared about anyway. He doesn't much look like he's wearing his favourite suit but everyone else seems to be having fun.

by Angela Natividad    Dec-21-06    
Topic: Agencies, Campaigns, Good, Outdoor, Promotions



HSBC Puts Subcultures in a Tank for Local Critique

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In this collabo between Cunning and JWT, passers-by can text opinions about paparazzi and fitness fads in exchange for the chance to win a digicam or gym membership.

We've seen the live mannequin thing before and while it never ceases to be creepy we like the execution of the idea here. It has the potential to be comically obnoxious which off-sets the creepiness. And guess who this is for? Our opinion-courting friends at HSBC. Aww.

by Angela Natividad    Dec-21-06    
Topic: Brands, Good, Human, Outdoor, Strange



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