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Office Max Gives Us the Gift of ... 20 New Holiday Sites


Apparently that Subservient Santa thing is part of a larger campaign by Toy, NY for OfficeMax. The idea is to get people supply-shopping for the holidays by disseminating 20 time-burning holiday sites as "gifts" into the 'net, which is already as bloated as the gift-giving Saint himself. The concept does have that idle but colourful FAO Schwarz feel to it so maybe it's ingenious and we just don't know it.

Upload your head and elf yourself. Armwrestle with a reindeer (that sounds horrifically painful, actually). Get a kid with his tongue stuck to a pole to talk. Sing conspiracy carols. You get the idea. - Contributed by Angela Natividad

by Angela Natividad    Dec- 6-06    
Topic: Campaigns, Good, Online

Viagra Keeps Gymnast Up


Viagra works. It really does. Even for gymnasts who need to stay rock hard during their routines. Huh? WTF? Just click here if you want to see the full version of this NSFW ad Jason Kottke received as a spam email. Damn, that looks painful!

by Steve Hall    Dec- 6-06    
Topic: Online, Racy, Strange

Save Face This Party Season With Fake Business Cards


You know you're going to do something stupid at some holiday party this year so why not protect yourself from the morning after guilt by pretending to be someone else during your evening of frivolity? Now, you can with Alternate Identity Business Cards, an interesting service from, yes, an ad agency. DDB to be specific. Now this is way better (and more useful) than some Christmas card or video.

by Steve Hall    Dec- 6-06    
Topic: Agencies, Good, Strange

Danica Patrick Godaddy Super Bowl Spot Not Guaranteed


During a press conference held today at Victory Lane in Arizona with GoDaddy CEO Bob Parsons and Andretti Green Racing's Danica Patrick who has signed a deal with GoDaddy to be a "GoDaddy Girl," Parsons could not guarantee Patrick's appearance in either of the two Super Bowl 2007 spots for which the company has contracted. It's unclear whether or not the spots will feature long time GoDaddy Girl Candice Michelle either but Parsons, ever the cagey one, did clarify both will be in several spots for the company in the near future. When asked when we might see a version of the completed Super Bowl spot, Parsons replied, "Game day, unless it's banned." Then we'll be able to see it online prior to the game.

more »

by Steve Hall    Dec- 5-06    
Topic: Brands, Celebrity, Good, Sponsorship, Super Bowl 2007

WaySpa Saves Witless from Christmas Faux-Pas


For its clients at WaySpa, Dentsu Canada creates this viral-intended spot that reminds the witless, whipsawed men out there how very screwed they are if they forget to get honey a gift on the day of judgment. Once all the stress is over you too might want to book a spa visit.

And in the style of easy humour it's always funny when a dude with an accent and a bad sweater says something like, "You forgot to get that bitch a gift!" - Contributed by Angela Natividad

by Angela Natividad    Dec- 5-06    
Topic: Good, Online

Timberland Offers Self-Expression With Leather Billboards


It's rare we receive a press release that isn't rife with orgasmic marketing blather and seems more concerned with "appearing" intelligent than actually being intelligent so we were pleased to received this straight forward release from Arnold touting their new leather billboard work for Timberland. We're so happy we don't have to sift through this release like so many others simply to find, among the thousands of words, the hundred or so that actually say anything that we're just going to reprint the thing here:

"Today, Timberland started posting billboards made of its iconic (Ed: OK, "iconic" might be a bit over the top) boot leather in three New York City boroughs: Manhattan, Brooklyn and Bronx. Over a two-day period, local artists representing each borough will adorn the billboards with original artwork reflecting what the borough means to them. (Ed: a little squishy but we'll let it pass) The goal of the project, created by Arnold, is to create a platform for artists to express themselves and their passion for community, using the Timberland boot as canvas. (Ed: Easy now. It's just a billboard.)

more »

by Steve Hall    Dec- 5-06    
Topic: Consumer Created, Good, Guerilla, Outdoor

Billboards Power Local Appliances


Following yesterday's wind-blown dress for Pretty Polly lingerie, the outdoor medium continues to impress with a recent Saatchi Saatchi Switzerland campaign for Swiss electric utility Groupe E. Most people know everything runs on electricity which, for an electric utility, can be a problem. After all, when was the last time you gave a thought to the name of the company that delivers your electricity? This campaign works towards highlighting Groupe E and to remind people electricity, though ubiquitous, should never be taken for granted. See all the creative here.

by Steve Hall    Dec- 5-06    
Topic: Good, Outdoor

ValueClick Media Makes Major Announcement With Cheesy Video


Our friend Snake Oil Guy has a problem with ValueClick Media General Manager David Yovanno's recent announcement video for the company's video offering for publishers wondering why Yovanno:

1. Can't put on a tie for a major rollout announcement?
2. Can't afford a lavaliere mike?
3. Can't shoot in a room with no echo?
4. Can't speak slower?
5. Can't find a decent backdrop?

Indeed, it seems Yovanno spewed this out between checking his morning email and making his first sales call for the day.

by Steve Hall    Dec- 5-06    
Topic: Bad, Video

Doritos Litters Beach, Calls it An Accident


While we really, really want to believe all those bags of Doritos strewn across a North Carolina beach found themselves there accidentally after a container fell off a ship but we're having a hard time dismissing the notion this is a publicity stunt. Yes, we're all about conspiracy theories here but we agree with Coolzor who writes, "I think it's news items like this one that call for a 'yeah we knew, it was all planned' claim from the Doritos management."

by Steve Hall    Dec- 5-06    
Topic: Strange

Advertising Just Got Harder, Dan Wieden Worshiped


That double-entendre-laden Reach and Frequency video from Elvis & Bonaparte has resurfaced, this time, on a site with its own specialized URL: www.reachfrequency.com. The seventies porn-style video about Tucker Swallow & Rockhard is full of the usual word play including our fav: the insertion order. Along with employees Buck Thrustwell, Nikki Swallow, and Candy Canal, Dan Wieden gets some interesting props in the elevator.

by Steve Hall    Dec- 5-06    

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