Guys who pump iron are always easy targets for self-infatuated narcissist jokes. But this Sugartown Creative ad for David Barton Gym practically spoonfeeds the smirks to us.
In case you wondered, Monsieur Barton himself is standing dead center. The title of the ad is, aptly, "Irresistible."
Really, could you resist? We didn't think so.
If you ever saw the movie, Goonies, and just couldn't get enough of it, now, courtesy of Jeep, BBDO Detroit and Fuel Industries, you can relive all that eighties adventure goodness in the form on an online game called Return to Astoria. There's even a trailer for the game. We're told Goonies are timeless. We wouldn't know. We can't even remember watching the movie.
Explaining the reasoning behind initiating an agency review, a CareerBuilder spokeswoman issued a statement, saying, "The decision to do an agency review this year was not based upon the USA Today poll or any single factor. While this year's campaign is good, it did not carry the same breakthrough impact as previous years. ... We are looking for a creative partner who can rise to the challenge of consistently delivering stunning creative work from a grounded, insightful strategy."
Right. And Cramer-Krasselt CEO Peter Krivkovich made up all that stuff about this being one of the few times in life "when you have to tell someone to fuck off and mean it."
- Starcom has reeled in the $100 million United Airlines global media business beating OMD and Mediaedge:cia
- Rosie O'Donnell's in a tiff over the American Idol Frenchie Davis/Antonella Barba picture thing. American Idol Exec producer responds, "Without wishing to add to the obvious self-promotion of Ms. O'Donnell, I feel as though I must refute her absurd and ridiculous claims that American Idol is racist and/or weightist. Ms. O'Donnell has, once again, spoken without thought or knowledge. Viewers need only look at the show tonight to realize that American Idol constantly confirms to America that talent has nothing to do with weight or color."
- According to the Internet Advertising Bureau, Internet ad spending grew 34 percent to $16.8 billion in 2006.
- If you're having trouble sleeping on those long business flights, British Airways has the solution: a soothing podcast.
- Here's a decidedly different look at outdoor advertising.
- The LAist will be rockin' during SXSW in Austin this Sunday hosting its own party at Room 710. If you're there, check it.
Using the Indonesian earthquake, September 11 and Black Tuesday for imagery, a blood drive campaign for India's Jeevan Blood Bank goes for the dramatic reminding people it's not just during disasters that people need blood. It's every day. Of course, to get the campaign's message, one has to read the tiny red type at the bottom of the ad. See the other two ads here.
At this point we don't know if Rosie's trying to get attention or if she genuinely does have a problem worth noting. In any case, she recently stated that after being treated for depression post-Columbine, she now hangs upside-down for 30 minutes a day to improve her mental state.
We find it hard to believe she endures that awkward state a half-hour at a time to improve her well-being. Then again, of late she's dealing with positions far less comfortable.
Think gender pressures in advertising are bad now? Nothing like a good throwback ad to put things in context. This ad for Zonite, a feminine hygiene solution, impresses on good wives the humiliation and loathing they'll experience if hubbies have to deal with their natural aromas.
But that's okay - the text considerately reads, "Is a wife to blame if she doesn't know these intimate physical facts?"
Off-topic, Lysol used to be a douche. Not to be icky, but we don't know how much of an improvement that dead-flower smell is over human musk.
Jetpacks points us to this ad for Cesare Paciotti.
A date rape scenario definitely showcases the dress at a good angle. We often wonder how well our clothes look on us as we lie across the bathroom floor next to a pool of vomit that missed the loo. Next print ad, Cesare Paciotti?
Aside from maybe the coffee, we can't really think of a reason why a visit to McDonald's is necessarily an activity that will help you wake up and face the day. Well, other then the fact you have to actually be awake to go to a McDonald's but let's not get bogged down in the details. One would assume a nice big, greasy, artery-clogging McDonald's breakfast would make you sleepy and want to crawl back into bed or, more likely, barf but McDonald's, with it's Moroch Partners-created Morning Impaired site thinks otherwise.
Nothing is safe from an awkward rap spoof. CS Rapper Monzy appears at Stanford University to rap hardcore about the merits of Unix. Appropriately, the footage was later used in a documentary called "NERDCORE for Life."
Considering Linux/Unix are slowly taking schools by storm, it won't be long before it's been appropriated beyond the realm of its l33t h8x0r geek demographic.
"Unix geeks are among the most endearing geeks," a colleague observes with an almost pitiful expression. Yeah.