ABC's 'Lost' Launches Yet Another Alternate Reality Game

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There is just way too much complexity to ABC's Lost and everything that goes with it to actually attempt to describe and explain everything. However, while trolling Flickr, we found some images of billboards for Oceanic Airlines, the name of the airline that is featured in the series. A new alternate reality game, Find815, has been launched which features videos of a person, Sam Thomas, who is supposed to work for Oceanic and whose girlfriend Sonya was one of the flight attendants.

You have to be really obsessive about the show to like this sort of thing but we spent some time with it and found it to be quite interesting and comprehensive. So that you can all start where we did, here's the link to one of the billboard photos on Flickr. They are actual billboards which appear in seven American cities, Seoul, South Korea and Sydney Australia. Here's a link to a very minimal press release. And here's a link to a blog that appears to be tracking or is part of the campaign itself. Have fun.

by Steve Hall    Jan- 4-08    
Topic: Good, Online, Strange, Video



Returning Soldiers Urged to Buy Breast Implants

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Before Flickr, we'd actually have to get off our asses and travel the globe in search of interesting advertising. No longer. Now we can just sit on our ass and scroll through hundreds of ad-related images provided by budding photographers who love advertising. Here we have an ad for breast implants which Flickr user poecile05 thought was oddly placed.

He writes, "A billboard seen in the middle of nowhere between Morongo Valley and 29 Palms. I stopped the car, scratched my head, and snapped a photo. We finally decided the target demographic must be soldiers on their way to and from the many military installations in the desert?"

Yes, indeed. After defending your country, don't expect a parade but do be ready to open up your wallet and get your lady a nice set of 34DDD's. Whacked.

by Steve Hall    Jan- 4-08    
Topic: Outdoor, Strange



Booty Branding (aka Assvertising) Bountiful on Flickr

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In what could possibly be construed as a sort-of NSFW image (hey, she is wearing a bathing suit), we have here some lusciously prime booty beef donning the Apple logo in some sort of twisted brand appreciation. Oh yes, the lady doesn't have the logo painted on, rather Photoshopped, but it's still a well-placed logo floating around Flickr bound to be seen by many. Mac fanatics will rejoice.

Just yesterday, we had the pleasure of viewing seven ladies clad (barely) in UPS garb seemingly showing their love for the Brown. Like Assvertising of old, booty branding seems to be the new trend of the moment. After all, two makes a trend, right?

by Steve Hall    Jan- 4-08    
Topic: Human, Racy



Monster (Creepily) Croons, 'Your Calling is Calling!'

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Maybe to boost its reputation beyond "that site where spammers and pyramid schemes score college kids," Monster.com is launching a no-holds-barred campaign called "Your Calling is Calling." So far we've managed to score one spot, which reminds us of a low-impact Creed music video.

The BBDO Worldwide campaign will appear on TV, print, radio and online. The pressie says it's all about getting people to "take an introspective look at their lives by shining a light on the connection between a job and personal fulfillment."

That's all well and good, but JSMN calls the Monster.com selection crappy and cookie-cutter. Burrrrn.

by Angela Natividad    Jan- 4-08    
Topic: Brands, Commercials, Television



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Advertisers Beware: The Decapitator is After Your Little Pretties

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On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own statement-making ends.

That image at left? It once was a cavity-sweet spot for High School Musical 2. And we can't even talk about what happened to that little bee from Bee Movie.

Headless bloody variants of smiling ad protagonists are applied to public posters with wheat paste, wethinks. Wired compares the work to that of New York's Splasher, who was eventually suspected of working under contract for American Apparel.

There's something romantic about street appropriations of ad messages. But marketer-on-marketer violence? That's just bitchy.

by Angela Natividad    Jan- 4-08    
Topic: Guerilla, Outdoor, Poster, Social, Strange, Trends and Culture



POTUS Encumbents Get Street Fighter Makeover

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High on politics, or just not into presidential paintball? Play Kung-Fu Election by Atom Films. It's an online fighting game a la Street Fighter, except Chun Lee's less easy on the eyes.

Unless you're into Hillary like that.

You'll start out battling Romney, who in the hierarchy of fighting games is the weakest player. He still kicked our ass, though.

by Angela Natividad    Jan- 4-08    
Topic: Games, Online, Trends and Culture



Keep Shocks Sharp; a Squirrel Has So Much to Live For

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Check your shocks. You'd hate to kill a squirrel, wouldn't you?

For client Monroe Shocks and Struts, Cramer-Krasselt is banking on it. Watch this web drama about a young squirrel with a bright future, nearly scraped on the roadside by a cruel and insensitive duff who has crappy shock absorbers. (This time, we're sure the star of the ad is a squirrel.)

Wait a sec. Wouldn't better shock absorbers make you less likely to notice the body rolling under your tires?

by Angela Natividad    Jan- 4-08    
Topic: Brands, Online, Video



Liked Ypulse Tween Mashup? Baby, You'll Love Ypulse College Mashup

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The time is now to nail the early adopter rate for the Ypulse College Mashup. Yeah, despite all the vervy hype about tweens, there are still college kids out there with lots of money to spare. And no, you don't know everything about them just because you were one once.

The conference is sponsored by Mr. Youth along with SurveyU and will include talks on recruiting (and retaining!) Gen Y employees, winning them over with mobile social networking, and reaching them through Facebook, among other things. See speaker line-up.

Early adopter rates are $695 for a conference pass, $395 for non-profits or academics and $545 each for a group of three or more. The regular rate is an additional $100 on each figure. Don't even ask about the on-site cost.

It all goes down at the Sheraton in Santa Monica this January 31-February 1. Feening for the love of co-eds? Register.

by Angela Natividad    Jan- 4-08    
Topic: Industry Events



Obama Win Repositions 'Fearful America' as 'Young, Optimistic Country'

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"And the people of Iowa heard him, and chose to roll the dice," wrote Arianna Huffington last night, in a tone slightly reminiscent of the Old Testament.

Having dived headfirst into the choppy seas of political advertising (with help from Silverstein) in November, Huffington triumphantly positions Barack Obama's Iowa win as reason one and all should celebrate.

more »

by Angela Natividad    Jan- 4-08    
Topic: Campaigns, Good, Online, Opinion, Trends and Culture









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