The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media


David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It's a clean, uncomplicated and sane place for learning about social media.

The blog went live Sunday. I don't want to gush much, but I spent most of the last half-hour reading the entries. If you're looking for rants or hype-ridden miracles, you will probably be disappointed.

What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand -- not as an "expert," but as a person learning alongside you.

For a sense of what I mean, read his second entry, Five Myths of Social Media. It's a great place to get started.

by Angela Natividad    Jul- 2-08    
Topic: Agencies, Good, Online, Opinion, Social

Santa Has a Social Network! On Ning!


Gone are the days when earnest, slightly manipulative letters to the North Pole get lost in the USPS ether. Now you can join Santa's social network and hit him up whenever.

He even has a blog!

That's sweet and stuff, but the Santa I remember -- the one from Miracle on 34th St. -- wouldn't be sending repeated emails asking me to join "Santa live now." There's something freaky and subservient-chickenish about that.

by Angela Natividad    Jul- 2-08    
Topic: Online, Strange

Why Go the Long Way? Take the Career Path Express.


If you happen to be a "..." seeking "...?", you're in luck! NYU's Career Path Express has your number.

The Career Path Express is a co-branded program between NYU and NavAgility, which I guess helps full-time students or people with families get back on the fast track to DoctorLawyerville.

by Angela Natividad    Jul- 2-08    
Topic: Campaigns, Online, Strange

Smooching Hubbies Targeted by Christian Group -- and the Ad Hasn't Even Aired Yet!


The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.

The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:

Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"

more »

by Angela Natividad    Jul- 2-08    
Topic: Brands, Cause, Commercials, Television, Worst

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FailWhale Has a Fan Club, AND He Gets the Girl


If you can't fix what's broken, make it a golden calf.

In futile retaliation against users that are defecting in frustration, die-hard Twitter fans erected a site dedicated to FailWhale, the bird-borne character that appears whenever Twitter tanks.

Buy merch, add FailWhale on Twitter or join his Facebook group. Get this: the group is marked "consumer product."

When did failure become a commodity?

In response to the madness, Yiying Lu, the original designer of FailWhale, created Eve Whale. The dreamy FailWhale love interest blows little birds out of her air hole.

by Angela Natividad    Jul- 2-08    
Topic: Online, Strange, Trends and Culture

You Mean it Builds Buzz AND Kills Plaque?


Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.

The only thing that would make it cooler would be if you could step inside a giant mouth and bounce on its big foamy tongue while getting slightly high on a fresh-breath smell.

by Angela Natividad    Jul- 2-08    
Topic: Brands, Campaigns, Guerilla, Outdoor, Promotions

Powerset Purchased, McCain Sells Service, Facebook Shills Advice, Starbucks Shutters Stores


- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)

- Oronjo makes funny with McCain. Meh.

- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.

- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.

- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.

- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.

by Angela Natividad    Jul- 2-08    
Topic: Brands, Campaigns, Commercials, Online, Television

Philly Does Single-Stream Recycling. Oh Boy


Philly's doing this "single-stream recycling" thing, a convenience ploy to make urbanites more earth-friendly.

Single-stream recycling is when you take all recyclable goods and put them in one bin. We've been doing that in Walnut Creek for years. Here's what ends up happening: everyone disregards the rules and starts putting damn-well whatever they please into those bins.

more »

by Angela Natividad    Jul- 2-08    
Topic: Cause, Online, Outdoor

NASA Astronauts Talk TV at Zero Gravity


If you've ever wondered what astronauts discuss while floating around doing jack, 72andSunny has the answer: like any other dude at a dive, they're probably talking about TV.

Here are three spots, each of which is for a different Discovery Channel TV show. Guess which promotes what. Answers on AdGabber.

o "I'm gonna go with lunar golf."

o "Y'ever blow up a zeppelin?"

o "Okay, I think we'd call it Money. With an exclamation point. As in 'we're making tons of money,' and 'we're so money at crabfishing'."

One thing I don't get is why the astronauts have Earth for a face. Maybe it's a logo thing. Anyway, it's unsettling.

by Angela Natividad    Jul- 2-08    
Topic: Campaigns, Commercials, Good, Television

Foster's Beer SCUBA Can't Be Any Worse than Beer Pong


To promote its Star Trek-caliber bubble-killing beer cans, Foster's gives us Ride the Scuba, where you can leap into a virtual SCUBA tank and pop bloated bubbles.

Enter this email/password to beer SCUBA from your desk: Our connection's pretty slow, so we spent most of our SCUBA time hovering near a Foster's billboard, sort of like dead fish.

The game was put together by the UK's Play. Props to MTLB, who was all, "C'mon, play beer scuba with me, c'monc'monc'mooooon" until we finally said "Fine, but only if we get a peanut tube."

by Angela Natividad    Jul- 2-08    
Topic: Brands, Games, Promotions

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