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More (Yawn) Levi's (Yawn) Fake (Yawn) Lame (Yawn) Viral (Yawn) Idiocy

levis_fake_stairs.jpg

Seriously? Levi's is *still* pumping out these ludicrously fake videos? And we're still watching them? And writing about them?

Hmm. Guess ludicrously fake is still a viable strategy.

by Steve Hall    Dec-18-08    
Topic: Strange, Video, Viral



Fallon Melts Industry Treasures, Produces Golden Idol

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Apparently Fallon is so bad-ass it would melt down One Show Pencils, Clios, Cannes Lions and even an Emmy -- all those paperweights you slave so hard for -- just to celebrate its staying power.

The You Are Fallon project represents 30 years of creative work and also commemorates the agency's move to a new space. Existing and former employees donated awards they won while at Fallon, then sat back while the gold, silver and bronze bits were melted into a 175-pound plaque that simply proclaims, "We are Fallon."

Kinda cool that people unloaded enough trinkets to produce 175 pounds' worth of Fallon love. Provided the plaque isn't one day lifted by a disgruntled (and extremely strong) ex-creative, it's like being immortalized into the fabric of your second home. See making-of.

by Angela Natividad    Dec-18-08    
Topic: Agencies, Events, Social, Trends and Culture



PG Tips Monkey Dons Queenly Drag, Gives Christmas Speech

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...while trashed! "Mmm, tasty pies." That naughty knitted-sock simian.

The work -- which precedes a full-length ad that debuts on Christmas day -- riffs off the speeches Queen Elizabeth occasionally gives via YouTube, but we swear the script flubs were inspired by these orgamsumumic outtakes for this Lavalife ad. ("Orgamsums? Orgasmums.") By AKQA and Cake.

When last we saw the PG Tips monkey, he invited us back to his place "for a cuppa."

more »

by Angela Natividad    Dec-18-08    
Topic: Brands, Campaigns, Good, Online, Trends and Culture, Video



Hired Elf Makes Mischief at White+Partners

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If ever an elf is offered to you, I can say with relative certainty that it would be scientifically impossible -- futile, even -- to decline. The likelihood of wild, wonderful, madcap hijinks is just. Too. Great.

So after hearing that Santa's shrinking down its workforce, agency White+Partners leaped at the opportunity to get a pointy-eared labourer of its own.

He is horrors. But even if he punches balls and gives unsolicited lap dances, don't you still kind of want one?

by Angela Natividad    Dec-18-08    
Topic: Agencies, Video



2008 Guerrilla Marketing in Less Than Five Minutes

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One Adrants reader loves Guerrilla marketing so much, he made a four and a half minute video highlighting the year's best stunt marketing. From 13th street to that animated porn thing to Samsung's optical illusions to Nike basketball stunts to empty baby strollers to the Madrid City Council save energy stunts to Wassup to the iPhone blendertec thing to many others.

by Steve Hall    Dec-18-08    
Topic: Guerilla



Popping the Question Made Easy

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Amsterdam's Black Magic Marker has made it really, really easy for a guy to ask a girl one of the most important question he will ever ask in his life. With all the pomp and schmaltz of a Hallmark card, reminders of trips to Italy, that love can conquer anything, that new paths in life can be traveled together, no longer will guys have to fret over the most important question in life and how to insure they get the proper answer.

by Steve Hall    Dec-18-08    
Topic: Good, Online



Atlantic Asks the Tough Questions ... But Oh, Where Are the Answers?

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Operating under the premise that "there are too many rote answers and not enough good questions," The Atlantic launched Think Again, for which rhetorical questions are posed in neon lights, foregrounding deserted industrial spaces.

Right now these ads are all over Internets. Videos, blog posts and photo variants are available on the site.

We like it -- it's a simple, but still eye-catching and occasionally even witty. Some we've seen:

o Should women settle?
o Why do presidents lie?
o Is the doughnut doomed?

Lately ad land is all about the rhetorical questions. (Maybe it's the economy.) See Google's T-Mobile G1 spot or those weire Ask.com pieces.

Speaking of Ask, it recently ran a banner ad campaign that posed questions, then invited people to click for the answer. The act brought them to Ask.com, where the answer appeared with a prominent heading and image.

That's one tactic that would've made The Atlantic's campaign better: if you could click on the banners and find news articles directly related to the question, maybe addressing it from multiple sides. As it is, the ads only bring you to the Think Again subsite.

by Angela Natividad    Dec-18-08    
Topic: Brands, Campaigns, Magazine, Online



Lots and Lots and Lots and Lots of Holiday Greetings.

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- n-tara's greeting card (at left) solicited donations for Speedway Children's Charities.

- Ace Hardware's Ace Your Face lets you personalize kitschy holiday greetings.

- Holiday jihad fireworks.

- ATTIK's extra-extra customizable Times Square holiday marquee.

- Hungry Man's Amazing Jake sings ape-tastic Christmas Carol. From his ass. (NSFW, and also objectively ugly.)

- The requisite vintage holiday hello!, courtesy of your friends at Big Tobacco.

- Colle+McVoy build 3D mountain hideaway.

- CPX Interactive sends digital holiday card with snowball-throwing holiday game.

by Angela Natividad    Dec-18-08    
Topic: Agencies, Online



CPX Throws Snow Balls, N64 Kid Promotes Ballet

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- CPX Interactive wishes everyone a happy holiday with Balls of Snow, an online snowball fight.

- The Nutcracker Ballet at the Royal Opera gets Nintendo N64 Kid treatment. Weird.

- Frederick Samuel who blogs over at Advertising/Design Goodness just found out he's one of the 3,500 Omnicom employees let go. Help a guy out if you can.

by Steve Hall    Dec-18-08    
Topic: Agencies, Games, Spoofs, Video



Guy Sells Wardrobe to Advertisers For 365 Days

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The "human advertising trend," which involves the selling of parts of one's bodies or personal items to advertisers has been around for quite sometime. Mostly, initial examples were one-offs followed by many unsuccessful followers. Mostly, they were laughed at because, well, it wasn't "real" advertising. Now, with most forms of advertising in upheaval or on the brink of failure, marketers are much more receptive to trying new things.

This receptiveness has allowed web designer Jason Sadler's I Wear Your Shirt to be well on it's way to a complete success. With I Wear Your Shirt, an in the flesh-style PayPerPost, Sadler, 26, will wear a company's shirt for one day every day next year. Off to s good start, 145 days have been sold so far.

Sadler has attractively priced his offering with each day sold at "face value." In other words, January 1st costs $1 and so on. Most days through April have been sold to date. Sadler stands to make as much as $66,795 if he sells all 365 days.

more »

by Steve Hall    Dec-18-08    
Topic: Human, Opinion, Trends and Culture



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