Wrath of Cannes Thursday Night!

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- Don't miss Wrath of Cannes! It's tomorrow from 7-10P at the East River Bar.

- Amidst Cannes, New York Festivals announced the 2009 Grand Trophy winners, honoring six countries with the coveted award. This year's Grand Trophy recipients include: CumminsNitro, Australia; Publicis, France; and BBDO/Proximity Malaysia. The United State also received three Grand Awards, honoring BBDO NY, Big Ant International and Crispin Porter + Bogusky.

- Do you laugh or do you cry when you watch this New Zealand safe-driving PSA?

- Dos Equis Most Interesting Man is now a professor at the Most Interesting Academy.

- Zugara has launched an online shopping application that's destined to make online shopping much easier.

by Steve Hall    Jun-24-09    
Topic: Industry Events



Say No to Plumping

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Calling attention the to the practice of plumping, injecting chicken meat with salt water to increase size, weight and cost, Foster Farms has launched Say No to Plumping, a website that features two chickens, Betsy and Martha, talking to each other about plumping as if it were a botox treatment.

Goodby Silverstein & Partners created the work. The site also includes plumping facts and figures, how to detect a plumper, links to health resources and an interactive "Plumpinator" calculator to help site people calculate how much money they waste on saltwater from plumped chicken each year.

Seriously. If we all just stepped back and took a look at the idiotically stupid, inane and unhealthy things we do as humans simply to make an extra buck or two, we'd actually laugh. Seriously. Injecting chickens with water to make them...what...taste more like water and less like chickens? Are we really that idiotic?

by Steve Hall    Jun-24-09    
Topic: Cause, Good, Online



Aaron Fotheringham Explains HowStuffWorks

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If you think you have challenges in life, meet Aaron Fotheringham, a wheelchair-bound 17-year-old who's created a sport called hard core sitting. Basically, it's extreme skateboarding in a wheelchair.

Recently, Discovery Communications hooked up with Fotheringham who appears in a commercial, launching this week, for the Discovery Channel's HowStuffWorks website. Aaron has Spina Bifida and is the first person to perform a backflip in a wheelchair.

This latest work follows an initial campaign for the site which featured a scuba diving cat.

by Steve Hall    Jun-24-09    
Topic: Cause, Commercials, Good



Vote For Your Favorite Killed Idea. Win A Copy of the Book

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The votes are rolling in for the Killed Ideas People's Choice Award. Following the selection of the top fifty Killed Ideas that appear in Killed Ideas Volume I, the fifty were put to the vote. While the voting won't be final until the end of the month, several Killed Ideas have risen to the top of the list.

Oddly, work done as a studio mark for a movie is looking good as is a wine label design for BFrank wine. Also looking good is a website design for a church and a pro-reading campaign. At the end of the month, the final tally will be released.

Now for the fun. I have six Killed Ideas books to give away. If you can answer the following question correctly, you'll be entered in a drawing to win one of the books. What color bikini is the girl sleeping on the couch at Cannes wearing? The answer is here on Adrants, You just have to find it. Send your answer to killedideas@adrants.com.

by Steve Hall    Jun-24-09    
Topic: Promotions, Publishing



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Creative Director Searches For Meaning of Life on a Branded Planet

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Former Y&R CD James Othmer will publish a new book in September entitled ADLAND: Searching for the Meaning of Life on a Branded Planet. Othmer describes the book as "a semi-memoir about the past present and future of advertising."

Since it's Cannes week, Othmer agreed to share a Cannes-related passage from the book. It's the first line from his chapter about Cannes 2008:

"The future of advertising is hunched over in the center of Boulevard de la Croisette outside a tiny yet unthinkably crowded cafe on the French Riviera at 4:18 AM, hands on tanned yet wobbly knees, uncertain whether she will succumb to the excesses her industry has bestowed upon her and puke, call it a night and stumble back to her overpriced, mega-agency-sponsored hotel room, or gather her wits, her stomach and her constitution and rally to take her skills to another, more exciting place where the party is just getting started."

Yup, things haven't changed much at all. The future of advertising is clear: awards, company-funded trips to exotic locales and lots and lots of alcohol.

by Steve Hall    Jun-24-09    
Topic: Publishing



Cannes Lions: Going Gold for Georgia

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At 72 Croisette (the so-called Gutter Bar) last night, Shannon Stephaniuk introduced me to the members of Ogilvy Stockholm, which won a Gold Lion for its work for UNA Sweden.

Their objective was to raise funds to support the war victims of Georgia (the country, not the state); and to do this, they spoke with the locals and gathered small, specific and personal items that belonged to people affected by the war.

See Shoes, Sweater and Sheet; I found the sight of those scorched, warped items physically painful, and the stories still more moving.

It's my strong feeling that the work deserved a Grand Prix, but apparently you can't win one if the effort is nonprofit. Weird logics. In any case, I hung out awhile and talked to the guys about the work, what they did and how it made them feel in general.

Video interviews below. Given that it's the Gutter Bar at 2:00 AM and not, say, an Embassy lobby, try to bear with the background noise. Better yet, imagine you're there, stumbling around with your third vodka tonic, playing guess-the-accent with your group of chums-for-the-week.

more »



TweetPsych Profiles Twitter Users for Marketers

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For marketers fascinated with Twitter and its seemingly endless possibilities, for good or bad, as a marketing channel/platform/whatever, a new service called TweetPsych might be worth a look. Created by Dan Zarrella, TweetPsych uses Linguistic Inquiry and Word Count and Regressive Imagery Dictionary to build a psychological profile of a person based on the content of their Tweets.

more »

by Steve Hall    Jun-24-09    
Topic: Social, Tools



George Lois Did Not Solely Create VW 'Think Small' Campaign

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On a recent episode of This American Life, Sarah Koenig, tells the story of her father, famed copywriter Julian Koenig, who wrote "Timex takes a licking and keeps on ticking" and copy for the VW Think Small ads. It seems his partner, famed ad man George Lois has been taking exclusive credit for work the two did together while at DDB.

Seemingly the consummate gentleman, Koenig never took issue with this until his daughter, producer of This American Life, began to probe deeper asking him about the origin of the ads and his work with Lois. It's yet another story of greed, ego and pompousness run amock in the advertising business. Give it a listen.

Commenting after forty years about his partner, Koenig said of Lois, "his talent is only exceeded by his omnivorous ego."

by Steve Hall    Jun-24-09    
Topic: Brands



Audrina Patridge Likes More Than Just A Piece of Meat

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Back in June, we noted The Hills babe Audrina Patridge would soon make her debut in a Carl's Jr. commercial. That day has arrived. In the commercial, we get to hear how Audrina has to give up "like everything" to look as hot as she does in a bikini. But the one thing she won't give up is the Carl's Jr. Teriyaki Burger with which she's "totally obsessed" and cuz, ya know, she has to be "a little bad."

While Barbara Lippert says she "appreciate(s) that it's a somewhat more natural setup than having Paris Hilton hose down a luxury car while sucking and licking the burger on all fours," we still think the Paris Hilton spot was the best Carl's Jr. commercial ever. Bikini + soapy water + famous socialite in her prime = gold.

more »

by Steve Hall    Jun-24-09    
Topic: Brands, Commercials, Creative Commentary, Opinion, Racy



Cannes Lions: Real Winnars in Radio, Media and Outdoor

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Last night was the ceremony for Radio, Media and Outdoor -- not very exciting stuff, but you get a chance to review highly localized work you wouldn't otherwise be exposed to. Always good to remember what ad life is like outside internets.

Here are the Grand Prix winners for each category. Hopefully by now I don't need to tell you where to go to see the full list of oversized bookend recipients.

For RADIO: Net#Work BBDO/Johannesburg wins Grands Prix for "Dancer," "Dog" and "Ferret" -- three radio pieces for Virgin Atlantic Airlines, South Africa. Wanna hear? Listeny-listen.

For MEDIA: JWT Japan/Tokyo scores for "Kit Kat Mail 2009" on behalf of Nestle's Kit-Kat.

For OUTDOOR: TBWA\Hunt\Lascaris Johannesburg wins Grands Prix for "Fight the Regime," "Cheaper than Money," "Trillion Dollar Billboard," "Z$250,000,000" and "Wallpaper" -- on behalf of The Zimbabwean. The campaign's objective was, in great part, to demonstrate the ridiculous rate of inflation affecting Zimbabwean currency as a result of the current regime.

We covered one execution in which trillions of Zimbabwe dollars were used to wallpaper a billboard. Trillion dollar bills were also used as flyers. See the rest of the work; if you're curious about the roots of Z's current political situation, read some colourful background.

by Angela Natividad    Jun-24-09    
Topic: Agencies, Brands, Direct, Events, Industry Events, Outdoor, Radio









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