We're diggin' Apple's new(ish) banner ad on The New York Times which has PC and Mac in a skyscraper ad to the right of the page commenting on a leaderboard banner at the top of the page which highlights a Forrester study touting Apple as #1 in customer experience as two guys in a hair replacement ad on the left join in.
It's so engaging it's as if news headlines like, "Pakistan Is Rapidly Adding Nuclear Arms, U.S. Says" are just supporting characters in the ever expanding worldwide webisode that is Apple verus Mac.
These sorts of interacting banners are not a new thing. But this effort is among the better ones we've seen.
In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.
Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."
"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.
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"Eras" marks the start of Bacardi's newest campaign. So many beautiful things are packed into it, and knitted together so nicely, that our cups runneth over. This is us, incoherently gushing.
We'll start with the end, because the end is the beginning: "Bacardi Mojito. Since 1862." Pan to the present, where a guy at a club realizes his mojito's spent, and walks to the bar for a fresh one. As he cuts unassumingly through the crowds, the decades slip slowly backward.
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Okay. Just imagine for a sec that 24 were -- work with us here -- a French New Wave film.
Beautifully-coiffed, but crucially helpless, blonde in bath towel: Millions of people are going to die ... and we only have 24 hours to save them!
Blase half-dressed hubby: Yeah, but, oh, it's Saturday. Then he lifts a copy of The Stranger back up to his face and adds, 24 hours is tons of time. I could do save them in two.
The lady over-protests, as women are wont to do, so he gets all existentialist on her ass: Aren't we all going to die eventually?
Outfitted with Brigitte Bardot knockoffs, abstract antiheroes and -- in the instances of 8 Kilometres -- a painfully mod '60s style battle of linguists, Stella Artois re-imagines three contemporary action flicks in the style of old-school French cinema. The videos are best seen with the stunna shades off, a glass of vermouth, and an extra-long unfiltered cigarette, held in that special way.
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McCann Erickson/Madrid's "Encounter" is an increasingly emotional progression toward the meeting of a centenerian and a just-born child. The music, timely words and that final culmination -- wedding the tail-end of a life to the naissance of new -- brought us near tears.
And then we saw the Coca-Cola silhouette. And it was like, "Jesus Christ, this came from the same people that brought us Happiness Factory."
Nothing against Coke, whose ads are consistently good, but there has to've been a more graceful way to incorporate the brand into this message.
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Trapped. Unable to escape. Unable to control your self. Helpless. Dignity stolen. Dreams evaporated. Life as you know it, over.
Nothing but you, your wheelchair and your life...such as it has become...locked in a prison. With no escape.
There are powerful PSAs and then there is this PSA for the Motor Neurone Disease Association.
A few years ago we met a farmer who lost his wife to Lou Gehrig's disease. The process was short but painful: it hit her all of a sudden, and took her in a matter of months.
He ended up publishing their story under the title When the Music Stopped. When we asked why he chose it, he explained that Lou Gehrig's -- or Amyotrophic Lateral Sclerosis (ALS) -- functions by depriving you first of the muscles you use most. It spreads rapidly to the rest of your body, and finally ends in death. His wife was a piano player; in her case, things began falling apart when she could no longer play.
Imagine it: the slow dismantling of your life, beginning with the loss of your smallest, dearest pleasures. It's a terrible thing to hear, and a worse thing to experience first- or second-hand.
That's the crux of "Head and Shoulders," a powerful ad released by the ALS Society of Canada. Put together by Lowe Roche to the playful, active tune of "head and shoulders, knees and toes," it makes you privy to a father and his family as their universe spirals into painful stillness ... along with him.
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- Facebook revises TOS, Twittersphere goes apeshit.
- Wisdom from the front lines. Via.
- Gatorade's new packaging and naming conventions betray desperate need to fit in with the minimalist lifestyle 2.0 crowd. Here's an idea! from reader Elinora: "Make a drink that doesn't taste like vomit!" Come on, Ellie, it's not Gatorade's fault; those are the electrolytes.
- Hardees/Carl's Jr. slips into the Daytona via YouTube.
- "Do we need a new internet?"
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Coraline Mystery Boxes. Awesome way to personalize the Coraline experience and get bloggers gushing without doing anything super-extravagant.
From what we can tell, the boxes are filled with odds and ends, unique film memorabilia and the occasional skeletal hand -- but presentation makes them completely magical!
Watch with intestine-eating envy while the ASIFA Hollywood Animation Archive opens #37 out of #50 (lotsa pictures too). And Creativity Online has shots of the 50th.
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To celebrate Virgin Atlantic's 25th anni, "Still Red Hot" brings us back to June 22nd, 1984, when London's Gatwick Airport changed forever.
On a day that would otherwise be forever defined by a miner's strike, Virgin Atlantic's premier crew of red-clad flight attendants broke the mundanity with their bitch-watch-me walks and winning smiles. A revolving ticker overhead ties fiction to fact: Virgin's first-ever flight route, VS001 to Newark, is ON TIME.
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