Bud Bowl: As Much a Super Bowl Sunday Institution as Football (Teasers Added)

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For its BudBowl.com campaign, Budweiser is letting Super Bowl audiences vote on each of its ads as they appear, via text message.

Register at the BudBowl site. Budweiser, which is totally happy to whore it up each Super Bowl, promises 10 fresh spots this year and a secret 11th for those involved in the voting.

Don't miss it. Highlights from last year involved crabs and a really fucked-up game of rock-paper-scissors.

Ooh. Just scored teasers. We are laughing already (the vodka helped; sorry Bud, beer don't cut it.) Witness Super Bowl ad magic below.

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Happy Holidays, From Apple -- Er, Alltel

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Like Apple, Alltel Wireless looks to old-school animation to bring a festive feel to its holiday ads.

If that doesn't work, well hell, maybe free RAZRs will. Or a discounted MotoROKR with 50 free songs (snowflake-shaped ninja stars not included). Or both.

Attempts by competitors, vying feebly to beat the good guy, come stock. Hey, didn't Apple do that in its holiday ad too?

Put together by Bent Image Lab.

by Angela Natividad    Dec-15-07    
Topic: Brands, Commercials, Mobile/Wireless



Billboards Throw Snowballs at Each Other on Toronto Skyline

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Check out this video of a pair of projected "billboards" that flirt, giggle and throw stuff at each other. They were put together by BOS, Toronto for Fido, a wireless provider up thither.

Since everybody likes a shiny object that moves, the attention-getting spots will be projected on different buildings throughout downtown Toronto between December 6th and 29th.

The charmed projectionists are Media Merchants, based in BC. They are using "high-power light projectors," which we're guessing aren't the same as the ones that so tortured us in social studies class.

by Angela Natividad    Dec-10-07    
Topic: Brands, Mobile/Wireless, Outdoor



Here's Something That Involves Mobile Phones, Horny Pigs and Germans

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This microsite is for Debitel AG and it was built by Robert & Horst. We've deduced it has something to do with getting a new mobile number every 30 seconds. Maybe.

The million-dollar question is, why does the lei'd pig get laid until she's red-faced after a disembodied voice says "Hello"? That really puzzles the shit out of us.

Update: Adrants reader Angela from Germany has kindly elaborated. The text reads, "Every thirty seconds a cheap number." But the expression used for "cheap number" also means "quickie," which is why the pigs get down and dirty after 30 seconds go by.

Thanks, Angela.

O_O

by Angela Natividad    Nov-18-07    
Topic: Campaigns, Mobile/Wireless, Online, Strange



BFGoodrich Tracks Baja 1,000 Racers With GPS-Enabled Site

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Part documentary, part GPS-enabled tracking system, this Martin Agency-created website for BFGoodrich celebrates the 40th anniversary of the Baja 1000. The GPS-enabled component of the site lets people track the position and stats of drivers as the traverse the thousand mile course. It's pretty simple and strait forward but we're sure there's some interesting technology behind the site powering the GPS component. If you're into this race, this seems to be one of the ways to stay in touch with the action

by Steve Hall    Nov-14-07    
Topic: Good, Mobile/Wireless, Online



Free, Add-Supported Games Coming to A Mobile Phone Near You

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Ad-supported mobile game distributor and mobile ad network company, Greystripe, today announced an agreement with Vivendi Games Mobile to distribute ten ad-supported titles which will be offered free through Greystripe's online and mobile gaming portal GameJump and through its AdWRAP Catalog Platform.

Game titles include After Dark, Flying Toaster and Amy's Hangman, as well as some Garfield titles including Garfield Bowling, Garfield Euchre and Garfield Mice Sweeper. The mobile games will be distributed through Greystripe's AdWRAP Catalog Platform channels along with 21 web and mobile website partner and GameJump.

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by Steve Hall    Oct-31-07    
Topic: Mobile/Wireless



Subway Goes Mobile... Yeaaah.

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Subway is running a Seattle-based mobile promotion in tangent with Modiv Media. It launched at the Seattle Seahawks' home game yesterday.

Text-happy Seahawks fans had the chance to win a signed Seahawks helmet.

This does not make us want a sandwich, but we're overwhelmed by a craving for fish.

by Angela Natividad    Oct-22-07    
Topic: Mobile/Wireless, Promotions



iPhone Ads Use 'Consumers' to Say What Apple's Just Too Darn Modest To

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Ahh, three spankin'-new iPhone ads. The synopsis: iPhone Saves My Ass in Front of My Boss, iPhone -- and Maybe My Wallet -- All I Need in Life (why is this guy parked on the sidewalk?), and iPhone is God's Gift to Mankind.

And who better to convey these messages than the breathy customers whose lives were saved? (It's possible they're all early adopters justifying that nasty $200 price cut announced two months after the iPhone's debut. Way to go, Steve!)

by Angela Natividad    Oct- 7-07    
Topic: Brands, Commercials, Mobile/Wireless, Television



T-Mobile Gets Imaginative (Or Not) with Rich Media Foray

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How do you get a passel of users to interact with your ad? Give them a compelling scenario with a cliffhanger that demands they mouse over to learn more.

Not a bad strategy. But a conversation about figure skating...? Come on, T-Mobile.

Our best guess is they were trying to capture the kind of inane conversation you'd have on a landline. (That is, before the advent of "free nights and weekends.") But the "hours later..." punchline isn't that great, either.

by Angela Natividad    Oct- 4-07    
Topic: Mobile/Wireless, Online



Firebrand Thinks People Will Actively Seek Commercials

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We really wonder if people do their homework before launching what they believe will become something akin to the next YouTube. The idea of commercials as content has been done many times before and has failed each time. However, the recently launched Firebrand doesn't seem to care and believes its offering of the "coolest" commercials served up MTV VJ-style will connect "consumers directly with their favorite brands in an integrated environment." How many billions of time have we heard that before?

We tried really hard not to laugh when Firebrand CEO Roman Vinoly said, "We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it." In an attempt to spin Firebrand as something other than a massive database of commercials, Vinoly adds, "On Firebrand, you'll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO." Right, dude. They're still fucking commercials. Not The Sopranos.

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by Steve Hall    Sep-26-07    
Topic: Bad, Cable, Commercials, Mobile/Wireless, Online, Opinion, Television










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