Billboards Throw Snowballs at Each Other on Toronto Skyline

fido_interactive_billboard.jpg

Check out this video of a pair of projected "billboards" that flirt, giggle and throw stuff at each other. They were put together by BOS, Toronto for Fido, a wireless provider up thither.

Since everybody likes a shiny object that moves, the attention-getting spots will be projected on different buildings throughout downtown Toronto between December 6th and 29th.

The charmed projectionists are Media Merchants, based in BC. They are using "high-power light projectors," which we're guessing aren't the same as the ones that so tortured us in social studies class.

by Angela Natividad    Dec-10-07    
Topic: Brands, Mobile/Wireless, Outdoor



Here's Something That Involves Mobile Phones, Horny Pigs and Germans

saucoole.jpg

This microsite is for Debitel AG and it was built by Robert & Horst. We've deduced it has something to do with getting a new mobile number every 30 seconds. Maybe.

The million-dollar question is, why does the lei'd pig get laid until she's red-faced after a disembodied voice says "Hello"? That really puzzles the shit out of us.

Update: Adrants reader Angela from Germany has kindly elaborated. The text reads, "Every thirty seconds a cheap number." But the expression used for "cheap number" also means "quickie," which is why the pigs get down and dirty after 30 seconds go by.

Thanks, Angela.

O_O

by Angela Natividad    Nov-18-07    
Topic: Campaigns, Mobile/Wireless, Online, Strange



BFGoodrich Tracks Baja 1,000 Racers With GPS-Enabled Site

baja_bfgoodrich_1000.jpg

Part documentary, part GPS-enabled tracking system, this Martin Agency-created website for BFGoodrich celebrates the 40th anniversary of the Baja 1000. The GPS-enabled component of the site lets people track the position and stats of drivers as the traverse the thousand mile course. It's pretty simple and strait forward but we're sure there's some interesting technology behind the site powering the GPS component. If you're into this race, this seems to be one of the ways to stay in touch with the action

by Steve Hall    Nov-14-07    
Topic: Good, Mobile/Wireless, Online



Free, Add-Supported Games Coming to A Mobile Phone Near You

AmysJigsawScrapbookBanner.jpg

Ad-supported mobile game distributor and mobile ad network company, Greystripe, today announced an agreement with Vivendi Games Mobile to distribute ten ad-supported titles which will be offered free through Greystripe's online and mobile gaming portal GameJump and through its AdWRAP Catalog Platform.

Game titles include After Dark, Flying Toaster and Amy's Hangman, as well as some Garfield titles including Garfield Bowling, Garfield Euchre and Garfield Mice Sweeper. The mobile games will be distributed through Greystripe's AdWRAP Catalog Platform channels along with 21 web and mobile website partner and GameJump.

more »

by Steve Hall    Oct-31-07    
Topic: Mobile/Wireless



Subway Goes Mobile... Yeaaah.

mysubwaymobile.png

Subway is running a Seattle-based mobile promotion in tangent with Modiv Media. It launched at the Seattle Seahawks' home game yesterday.

Text-happy Seahawks fans had the chance to win a signed Seahawks helmet.

This does not make us want a sandwich, but we're overwhelmed by a craving for fish.

by Angela Natividad    Oct-22-07    
Topic: Mobile/Wireless, Promotions



iPhone Ads Use 'Consumers' to Say What Apple's Just Too Darn Modest To

new iphone ad.png

Ahh, three spankin'-new iPhone ads. The synopsis: iPhone Saves My Ass in Front of My Boss, iPhone -- and Maybe My Wallet -- All I Need in Life (why is this guy parked on the sidewalk?), and iPhone is God's Gift to Mankind.

And who better to convey these messages than the breathy customers whose lives were saved? (It's possible they're all early adopters justifying that nasty $200 price cut announced two months after the iPhone's debut. Way to go, Steve!)

by Angela Natividad    Oct- 7-07    
Topic: Brands, Commercials, Mobile/Wireless, Television



T-Mobile Gets Imaginative (Or Not) with Rich Media Foray

tmobile figure skating.png

How do you get a passel of users to interact with your ad? Give them a compelling scenario with a cliffhanger that demands they mouse over to learn more.

Not a bad strategy. But a conversation about figure skating...? Come on, T-Mobile.

Our best guess is they were trying to capture the kind of inane conversation you'd have on a landline. (That is, before the advent of "free nights and weekends.") But the "hours later..." punchline isn't that great, either.

by Angela Natividad    Oct- 4-07    
Topic: Mobile/Wireless, Online



Firebrand Thinks People Will Actively Seek Commercials

firebrand_tv.jpg

We really wonder if people do their homework before launching what they believe will become something akin to the next YouTube. The idea of commercials as content has been done many times before and has failed each time. However, the recently launched Firebrand doesn't seem to care and believes its offering of the "coolest" commercials served up MTV VJ-style will connect "consumers directly with their favorite brands in an integrated environment." How many billions of time have we heard that before?

We tried really hard not to laugh when Firebrand CEO Roman Vinoly said, "We program TV spots like a DJ spins music in a club. There is a rhythm and flow to it." In an attempt to spin Firebrand as something other than a massive database of commercials, Vinoly adds, "On Firebrand, you'll see more car chases, explosions, gags, drama, heroes, Oscar-winning actors, directors and producers in an hour than in a month of HBO." Right, dude. They're still fucking commercials. Not The Sopranos.

more »

by Steve Hall    Sep-26-07    
Topic: Bad, Cable, Commercials, Mobile/Wireless, Online, Opinion, Television



Starbucks Bestows Music on Patrons to Promote iTunes Collabo

apple starbucks.jpg

We'd never have guessed that espresso, electronics and easy listening were a match made in heaven, but that's probably why we're not Starbucks or Apple. Observe chummy Schultz and Jobs at left.

To promote the fresh-formed relationship between two masters of addiction, Starbucks baristas will be giving away 1.5 million "Song of the day" cards per day between October 2 and November 7, totaling 50 million free songs.

The cards can be redeemed on iTunes.

And to make its musical fare more compatible with iTunes users who may not have an iPod or Mac on them in-store, Starbucks will also start selling "digital release" cards that enable you to download albums online.

by Angela Natividad    Sep-24-07    
Topic: Brands, Direct, Mobile/Wireless, Online, Promotions



Steve: Changing the World, One Music Player at a Time

ipod_touch.png

Hurrah, new browser-sporting wi-fi iPods, and they look just like everybody said they would.

Steve Jobs previewed an ad for the new toy in his keynote yesterday, which you can find if you dodge all the 'Amazing!'s, the bad jokes, and his overextended attempt to make a ringtone out of Aretha Franklin's Respect.

The ad is short and follows the same see-what-my-finger-can-do aesthetic as the iPhone ads. Looking forward to seeing the "official" version.

Also, Apple announced a partnership with Starbucks where you can log onto iTunes for free on a wi-fi-ready Apple unit, and even - get this - buy a song in a Starbucks while it's playing. Cashing in on the impulse has never been easier.

more »

by Angela Natividad    Sep- 6-07    
Topic: Events, Mobile/Wireless, Trends and Culture







Stanton Optical


Featured FREE Resource: