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Jakarta-based agency SemutApi has created what its labeled the "first digitally interactive out of home advertising in Indonesia." That may be true but it's not the first worldwide. Anyway, the work is for...OMG...cigarette maker Djarum Super and is called The Bro & Cuy Super Show.
As art director Aria Gorba Hamdani describes, the work is "about two soccer addicts who are willing to do anything to be famous. So they went inside an LED screen billboard and perform cool and silly soccer moves as requested by anyone."
Passersby can text the board and request specific videos featuring Bro & Cuy to be played. There are ten videos in all. You can check out a video of the board here.
It's almost Halloween and that means it's time for another Saw movie. The franchise is up to number five now and there's no indication a sixth won't arrive next Halloween. This year, the movie's promoters took the prank call route and, with help from Varitalk, brought the voice of Jigsaw to unsuspecting recipients, some of whom in Toronto where genuinely scared enough to call the police. Reacting to complaints, the site took down the device.
Vans partnered with FunMobility to disseminate all kinds of "Off the Wall" crap for your phone. Most of it is free, because all of it is an elaborate ploy to get your cell phone number, zip code and gender.
On the Vh1 website, Sharon Osbourne admonishes girls about drunk dialing, going commando, showing their boobs, vomiting and other less than polite behaviors as part of a mobile campaign leading up to the premiere of the VH1 reality show, Charm School. Created by Bradley and Montgomery, the "manner musts" are raunchy, tongue-in-cheek clips that can be sent to friends from the VH1 website as either audio or video clips.
"But how...?" you ask.
By tethering underlings to consuming new workloads, straight from your spankin' new BlackBerry Pearl. Imagine how much more satisfying your pointless requests will be once they're liberated from the constraints of a timesheet and a computer!
European mobile carrier Orange has this pay-as-you-go program that lets users define their own reward system. To promote it, Fallon/London tapped Reuben Sutherland of Joyrider, who came up with "Grabber."
In the spot above, transparent orange balloons, shaped like random animals, float enchantedly up toward the skylight of a factory building. (This setting was labeled "timeless," which I guess is true, given that we never quite run out of deserted warehouses.)
- T-Mobile debuts first Google Android phone, thereby changing face of mobile forever, etc., etc.
- Wieden and Starbucks break up.
- Wrigley sells advergaming goldmine Candystand to Funtank. No word on why the service, which CEO James Baker of Funtank called "great viral marketing," was sold. Maybe it was just time to cash in.
- Biggie Smalls hits the big screen. "Too bad we're not in middle school anymore," says a twenty-something colleague. "I'm imagining the tears ... and the hugging."
Last week, Toronto residents looking for some love had some help from Samsung and Koodo Mobile's Mobile Moment campaign. The promotion launched Friday August 1 with street teams blanketing the city asking mobile users to text their 'missed connection' to MobileMoment.ca.
The Mobile Moment initiative is built on the "missed connection" phenomenon (i.e. Damn, she was hot. I gotta find her!) where people post messages in classified section of newspapers and on web sites hoping to connect with the person they saw. Samsung and Koodo are making it possible for missed connection enthusiasts to text message 56366 where their missed connection messages are posted live for all Toronto to see.
His name was Paul Potts. During his unexpectedly spellbinding audition on Britain's Got Talent, he touched the hearts of viewers everywhere. (Really. I don't know if it was his voice or the pop show context or what, but I've never seen anything like that on American Idol.)
The crescendo: Before he went on to win the show last year, he was a mobile phone salesman. So now T-Mobile's using his defining moment in a German ad campaign. (Nice touch with the little girls and businessmen crying over their mobile phones.)
The closer (translated from the German): "Life gives us extraordinary moments. The beauty of it is that we can share them." What a charming lesson in opportunism.
I'm kinda digging Viking Smackdown, a game Hello Viking put out to celebrate its one year anniversary.
I'd probably like it more if I could play it though. (You can only play from an iPhone or iPod touch with sassy tilting capabilities. And as the "sorry, fuck off!" message states, "Shaking your laptop just won't cut it.")
Here's the next-best thing (not really): a video about the game! (Scroll down.) I'm digging the awkward vibe and bare feet.