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- And just for some holiday diversion, some guy recut the Mary Poppins Trailer into what he calls Scary Mary.
- Celebhead, a new series from VH1 Mobile created and directed by former Deutsch creatives Cheryl Van Ooyen and David Rosen, debuts online and on cell phones today. The first episode, of course, features "Paris Hilton."
- On December 5, Save the Children launched an outpost in Second Life called Yak Shack where residents can buy a virtual yak and donate to the charity.
Visa has launched Fan With A Plan, a community site where sports fans can make travel plans to their favorite large sporting events such as the Olympics and the World Cup.
- Sunday, January 7, VH1 is debuting The Surreal Life Fame Games, a collection of the show's audience favorites from the show's past six seasons.
- The AARP magazine has increased it readership seven percent to 29.9 million adults according the Fall 2006 MRI report.
With some hyper-prevalent advertising, that is. Eric Schmidt, CEO, tells Reuters that even if mobile phones aren't entirely free in the near future, costs will definitely go down.
Which is something we're definitely not opposed to. We're quite used to living side by side with advertising in all other aspects of our lives. And hey, if they want to make money, the ads have to at least be helpful, yeah? Maybe one day we'll be able to order directly from our "Call" buttons and have the costs added to our wireless bills. - Contributed by Angela Natividad
With the cell phone fast becoming the single most popular device for...well...everything, it only makes sense for "old" media such as magazines to capitalize. Conde Nast has teamed with mobile couponing company Cellfire to offer steeply discounted magazine subscriptions. Those who use the free Cellfire mobile application can subscribe to Wired, Glamour, Allure, Teen Vogue, Details and Vanity Fair.
As part of a McDonald's Japan promotion, the burger giant, along with Coke, gave away 10,000 MP3 players to those who purchased specially marked cups of Coke. Unfortunately, the MP3 players were infested with QQPass, a piece of spyware, that, once connected to people's PCs, allowed hackers access to passwords and other personal information. McDonald's issued a public apology and a recall for the infected MP3 players. It's unclear whether the company made any restitution for any data lost by those who were infected.
Adrants reader Heather Dougherty received an odd text message today on her phone that may have been part of the currently running, very strange Geico advertising campaign. The message read, "Call me ASAP! I just found out someone u used to mess with has an std. But don't stress - I just saved a ton of money by switching to GEICO. Keep this going!"
Whether or not this is a sanctioned viral SMS campaign is unclear. We've contacted Geico seeking confirmation. While spoofs like this happen all the time, we have a hard time believing the average person would actually create a TXT message like this just to send to their friend. It has advertising copy written all over it. On the other hand, does anyone really want unsolicited TXT message of any kind delivered to their phones? We're not sure we do. What about you?
Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.
To promote its new online and mobile dating show, Meet or Delete, this virally intended video features a woman on her bed transfixed by a guy she's checking out online. Her desires to be with him do come to fruition but, sadly, not for too long.
Fergie, aka Stacy Ferguson, is getting some help from Retail Entertainment Design which has put together an in-store promotion with retail chain Vanity to promote her new album, The Dutchess. From September 19 through October 23, in-store and online promotions will promote the album as well as offer a chance to win a trip to meet Fergie. Those who have participated in prior Vanity promotions will receive a text message with the offer.
Soon to make "regular" 411 service a thing of the past because of its obscenely high cost specially on mobile services are services like Jingle Networks' 800-FREE411, a 411 service that gives you the number without a charge and occasionally plays an ad prior to giving you the number. Most ads are mercifully short like this collection from CBS which is promoting its fall lineup with the service. Rather than paying as much as $1.50 or more simply to get a phone number, listening to a :10 seems like a very fair exchange. We think these services have legs particularly in a world full of TiVos, ad blockers and cell phones.
- If you're interested in what other people make for a salary, here's
yet another place to find out.
- CBS is piloting several billboards that beam information about its prime-time lineup to Bluetooth-enabled mobile devices.
- Commercial Alert isn't happy with PBS's decision to solicit ads for its kid-focused websites. The group's director, Gary Ruskin says, "This is a betrayal of parents and children across the country. PBS has forgotten its mission, and is selling our children to the highest bidder. PBS President Paula Kerger should be fired immediately."
- Design Observer lauds design guru Helmut Krone.
- Here's an interesting map showing the global domination of the Starbucks and McDonald's brands.
- Japan has un-banned a nude/pregnant poster of Britney Spears from Tokyo's subway system. Officials originally thought it was "too stimulating" for young people.
- Oh please. Can we just stop with the slap a log on the baby's head thing?