Texting Makes Good if You're Scantily Clad

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Shake Well Before Use points us to a campaign for plus-sized lingerie shop Bravissimo.

The firm, which specializes in unmentionables in D-JJ cups, conducted a traditional media campaign with multiple calls to action, including television, web and text-based ones. Wouldn't you know it, texting accounted for a whopping 45 percent of responses.

As the Silly Girl points out, we can't help but wonder how much of that figure was comprised of men expecting some raunchy text action. Because come on, look at the ad. It just reeks of 1-(900).

by Angela Natividad    May-22-07    
Topic: Campaigns, Mobile/Wireless



Vodafone Manual is Lacking, Kind of Like their Brand Equity

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Draft New Zealand justifies this Vodafone campaign like so: "Installing [Vodafone's vodem] is simplicity itself."

Because installation of said product (their wireless broadband modem, tinnily dubbed vodem) is so self-explanatory, the agency deluged potential clients with manuals whose 8 pages are blank except for the front covers.

We love how it takes 8 pages to demonstrate the absence of information.

by Angela Natividad    May-11-07    
Topic: Direct, Mobile/Wireless



Tootsie Pop Redo, Ageism Wrong, Verizon Tickets, MySpace Photobuckets

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- Classic "How many licks does it take?" Tootsie Pop commercial gets a makeover. not sure we like.

- With rampant ageism in this industry, here's a few reasons why it isn't always such a great idea to cast out over 40s.

- Cynopsis reports, "MySpace agreed to acquire PhotoBucket for a reported $250 million in cash and bonuses. Photobucket, one of the darlings of the Web 2.0 phenomenon, is the web's dominant photo sharing site with 41 million registered users."

- ABC will air Lost three more seasons ending in 2010. That's two seasons too many.

- Do you design movie posters? Do you think they are stupid/ Think you can do better? now you can design your own with Movie Poster Toolbox.

- Verizon and Fergie have teamed to offer mobile phone-based wireless tickets to her upcoming tour.

- MySpace is said to be purchasing Photobucket for $250 million.

- Fewer and fewer people may not be watching your TV ads but if your target audience is kids under 2, you're in luck. Ninety percent watch.



Chivalry's Not Dead, Cosmo to the Rescue

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Most of us have done that (transparent) thing where we text a friend and beg them to call with a life-altering emergency so we can ditch a date.

To rid us of the inconvenience of praying for follow-through, Cosmo hosts a call-back service that enables serial daters to pre-set a time for the phone to ring.

Because the ringing effect just ain't fancy enough, you can select the type of caller you want, too.

Consider the potential. This doesn't just make date-ditching easier; it also makes check-skipping more convenient. And it would probably make a unique morning wake-up call too.

The function is powered by Moderati and can be accessed at the mobile component of the Cosmo site. The service costs a dollar and, we suppose, saves you some dignity.

Thanks go out to Snackable Content, who knows how the single do suffer.

by Angela Natividad    May- 4-07    
Topic: Magazine, Mobile/Wireless, Online, Trends and Culture



MasterCard ... Phones ... Boooo

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Post-Priceless, MasterCard's marketing attempts fail to gather much interest or headway. Their new thing, called MasterCard Nearby, leverages the power of wireless provider go2 and a lot of early '90's creative to encourage people to interact more with the brand. The service enables you to do exciting and card-relevant things, like search for ATMs. We started to boo but were interrupted by a yawn and now lack the energy to keep booing. Oh well.

by Angela Natividad    Apr- 3-07    
Topic: Campaigns, Mobile/Wireless



TV Goes Mobile, Life Dies For Fourth Time, PS3 Gets Weird

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- Cynopsis reports, "CBS struck a deal to supply Sprint TV with full episodes, live mobicasts and video highlights from several CBS shows. On demand content includes nightly mobicasts of CBS Evening News with Katie Couric, full episodes of Jericho and clips form several popular prime time and late night shows including the three CSIs, Numbers, Survivor and Late Night with David Letterman. The content will be ad supported with short video pre-rolls.

- Life magazine just can't catch a break. Time Inc. has killed the magazine, now a newspaper insert, for a fourth time. Let the thing die in peace, will you?

- Yahoo is launching a mobile ad network and plans to partner with publishers. Initially, Yahoo has deals with MobiTV, Opera and Go2.

- Surveying 3,000 people, Millward Brown found TV commercials inserted into Internet programming work better than their traditional TV counterparts. Attention and awareness are up over 50 percent compared spots viewed on TV.

- Bill thinks this UK OS3 launch trailer is "weird as hell." We'd have to agree.

- Bob Garfield gets a lashing over at Gawker.

by Steve Hall    Mar-27-07    
Topic: Magazine, Mobile/Wireless, Newspaper, Television



MTV Goes Mobile with Return to Puberty

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Because there's nothing like the ugly awkward suffering that composes puberty, and maybe because "puberty" happens to be a loaded and funny word to say, MTV makes its first leap into the mobile universe with a set of 11 characters who, in their collective uncoolness, make up Puberty.

Created by Clay Weiner and Hornet with the help of WDDG out of NYC. Suggesting the characters may be an allegory for the everyday, Clay notes, "Puberty, as painful as it was, proves in hindsight to be a pretty apt metaphor for life. But the cruel truth is that you never get over it. No matter how old you get you still get pooped on (Doo-doo), you always wish you were more mature than you are (Pubes), you always think you have a big butt (Booty), and they'll always laugh at you for sticking out of a crowd (Boner). As bad as Puberty is, adulthood is worse."

We're just making that discovery ourselves. But hey, at least now we don't have to worry about getting stuffed into lockers, and it's been a long time since we last wet the bed. Check out the cast of Puberty here and see the promos.

by Angela Natividad    Mar-22-07    
Topic: Campaigns, Good, Mobile/Wireless, Online



Aria Giovanni Makes Calling Your Mom Icky

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After reading a piece in Snackable Content which ended with, "Well I guess it certainly is one way men can get Giovanni in their pants," we simply had to share with you the story that led to that one liner. Aria Giovanni, the gorgeous and curvaceously top-heavy model, has teamed with Brickhouse Mobile to create Ariamobile, a site where Aria lovers can download videos, photos and ringtones featuring Aria. With images titled "So Big," "Overflow" and "Dangerous Curves," the site offers up all manner of curvaceousness to make using your cell phone more pleasurable than you ever thought possible. Except, of course, when you mother calls and you have to mentally rectify the sound of your mother's voice in your ear with the body of Aria in front of your eyeballs so that your head doesn't explode from the ickyness that combination is sure to conjur.

by Steve Hall    Feb-18-07    
Topic: Celebrity, Mobile/Wireless, Racy



Kooky Musical Bodysuit Guy Returns with Mic-Spitting Competitor

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Pjotro of the musical bodysuit is back to promote the Nokia NSeries phones (which, yes, store music). This time he's got competition, the freestyling DJ eFFeX.

The pitch goes, both guys think they're music. (We're not really sure what that means.) You get to manipulate the battle between them thereby proving you, in fact, are music. And hopefully this will make you want to buy an NSeries phone, which means you may have to forego the media miracle cure coming out this summer.

Trailer is here. The campaign was created by Sweden's FarFar.

by Angela Natividad    Jan-26-07    
Topic: Mobile/Wireless, Online



Oddcast Launches U-DOO, Another Individuality Widget

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Oddcast, the guys responsible for this year's It's Red Again campaign, just launched U-DOO in tangent with MySpace.

U-DOO enables you to create unique user avatars and ringtones for your phone so instead of staring at an image of your buddy with his mouth hanging open every time he calls, you can look at an animated version of him while bobbing your head to his theme song. If there's anything better than that, we might just spontaneously combust, because that's a fate too sweet to miss.

Read more about U-DOO here. It ain't no iPhone but we're sure they'll get along just fine.

by Angela Natividad    Jan-12-07    
Topic: Agencies, Mobile/Wireless








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