Hurrah, new browser-sporting wi-fi iPods, and they look just like everybody said they would.
Steve Jobs previewed an ad for the new toy in his keynote yesterday, which you can find if you dodge all the 'Amazing!'s, the bad jokes, and his overextended attempt to make a ringtone out of Aretha Franklin's Respect.
The ad is short and follows the same see-what-my-finger-can-do aesthetic as the iPhone ads. Looking forward to seeing the "official" version.
Also, Apple announced a partnership with Starbucks where you can log onto iTunes for free on a wi-fi-ready Apple unit, and even - get this - buy a song in a Starbucks while it's playing. Cashing in on the impulse has never been easier.
With all that Wirebreakers nonsense, we were beginning to worry that Motorola had wasted all its creative genius on one crappy series of first-generation RAZRs.
It turns out we were mostly right. Meet the RAZR 2. According to this ad, it's got jealous engineers worldwide screaming, crying, vandalizing toilets and spitting out their coffee.
The latest round of steroid-enhanced promises are impressive, but unless Motorola's nailed out the faults of the last generation (we're still feeling burned by the crashing screen, malfunctioning buttons and sketchy reception), it's going to have customers reacting in exactly the same way as this multilingual chorus of emo engineers.
So you've got your new iPhone and you think it's really, really cool. You can't stop showing it to all your friends. You even love that 300 page bill that came in a box. It's just the coolest thing ever, right? Well, just wait until AdMob finds you.
Mobile phone ad network AdMob just launched a new iPhone-specific ad unit that will help advertisers and content publisher reach iPhone fanatics. Hopefully, a quick flick will lessen the length or their annoyance.
OK, so maybe the ads aren't that annoying but does Starbucks really need to promote it's locations? Just walk a block. One's bound to be right around the corner.
Brentter was recently sent the latest iteration of the Alltel Wireless ad series, which improves upon the earlier set by adding more geektacularity to the personalities of its wireless competitors.
We agree that the new series is better (the "we could learn to be archers" reference in this acknowledges films-gone-geeky like Lord of the Rings and Napoleon Dynamite), and the campaign's definitely drawn the roving eyes of friends seeking to change wireless plans.
A lunchtime discussion about mobile marketing at the YPulse Mashup conference provided an ambitious inside glance on the mobile of today (think early AOL) and the mobile of tomorrow (kiss your laptop good-bye).
One Microsoft representative in particular betrayed an odd preoccupation with size, foretelling the death of the laptop "as we know it" in favor of ever-more-sophisticated smartphones that double as sync-able remotes for big screen TV/computers.
(Think, revival of Microsoft Media Center - talk about beating a dead horse.)
Need to know where you can let your dog run free, which motels and hotels let you bring your pet along, where you can kennel the beast and where you can find those handy poop bags to pick up Buster's dump? Look no further than Purina's go2pets, a mobile service which lets you tap into all the pet-friendly places in your area. Created by Genex and enabled by go2, all one has to do is enter their zip code and the world of pet goodness is right in the palm of one's hand.
In the race to stay salient in the We-Can-Be-Phones-AND-Radios! pissing contest, Sprint drives right to the point with its new "Sprint Ahead" campaign, which boasts psychedelic graphics to highlight the tagline, "Music so fast it's trippy."
We hate to get our metaphors mixed but trippy music brings the one-time hazard of CD-skipping to mind, something that, before iPod, drove us crazy. And anyway, do we really want to use the word "trippy" in any context shared with sprinting?
Sounds like an accident waiting to happen.
The campaign was orchestrated by Goodby, Silverstein & Partners, San Francisco.
With 380 million mobile user in Latin America and just 3 major carriers, monopoly-related problems are the norm to say the least. During the ad:tech Miami panel Mobile Advertising in Latin America: When Will it Be a Reality, the lack of a common platform, as is the case in other markets, is always a hurdle that must be jumped during mobile campaign creation.
On the panel were Moderator, Fernando Pafumi, director of business development for Pyramid Research, Victor Kong, VP of Strategy and New Media for MTVNetworks Latin America, Jorge Oartides, CEO of LatCel and Juan Saldivar.
Those Start Mobile guys have just launched a mobile content widget that helps deliver mobile content from any website to mobile phones anywhere in the world.
Existing content includes stuff from Shepard Fairey, The London Police and Patrick Nagel, which we think is pretty nifty. Swarovski crystals and Tila Tequila wallpapers are not every man's flavor of mobile differentiation.
You learn something new everyday writing about the ad business. Did you know the biggest thing on the minds of ad agencies and brands is these days is...wait for it...how to monetize WAP site. Yes, we kid you not. This, according to a recent press release from iLoop which has partnered with Third Screen Media to "enable mobile web sites to have Internet ads." Stellar!
According to the release, the partnership "eliminates the 'how do I create the ad and make it mobile' question and Third Screen eliminates the 'how do I offer automated, relevant and targeted advertising optimized for each individual campaign' question."
Hmm, and we thought the biggest question from agencies and brands today was "Who's paying for my trip to Cannes?"