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After a six month test in Australia, Google has opened up a new ad platform on its Maps product. Brands can place a logo on their locations within the application. The logos will replace the standard grey logos which already appear in the product.
The program is rolling out initially with four advertisers according to Advertising Age. Bank of America, Target, Public Storage and HSBC have signed on for the beta period. Soon, all. businesses will be able to claim their space on Maps.
- And for some really screwed up fashion advertising, look no further than Patrizia Pepe's Fall/Winter campaign.
- Can't get enough Old Spice? Check out the Old Spice Voice Mail Generator.
- If you're a fan of the MINI and you just can't get enough of their commercials, well, now there's an app for that.
- PSFK is out with its Future of Health report. It will be used together with a brief presented to teams of creatives to develop a new UNICEF design.
- Here's the story behind that Paul Arden New Directors Showcase presentation in Cannes.
When you sit back and think about it for a minute, marketing is simply bribery in different clothing. Brand X offers consumer Y something in exchange for consumer Y's action be it purchase, use or measurable affinity.
Now, we're not saying Pepsi is bribing people with its new iPhone app, Pepsi Loot (iTunes link), but it is offering people loot in the form of free songs in exchange for a visit to a restaurant that serves Pepsi. And the participating restaurants can make offers through Pepsi Loot, such as a free Pepsi with purchase of an entrée.
The app is Foursquare-powered and takes on the form of a map which shows Pop Spots or locations that sell Pepsi. In addition to nabbing free music, videos from the contributing bands (Neon Trees, Tamar Kaprelian, Semi Precious Weapons and others) can be viewed on the Pepsi Loot YouTube channel.
People like music. People like free music even more. People like Pepsi. People like to go to restaurants. What's not to love? Oh right. The fact this will only work for those who own an iPhone. Then again, who doesn't? And does anyone care? It certainly doesn't seem so when you take a look at where all the mobile marketing money is going.
It's not like we didn't already know this but once in a while it's nice to have a study in the back pocket to whip out when that crusty old client or agency head refuses to believe what you're telling them.
This study, from mobile company ChaCha, informs...wait for it...teens prefer text as their primary means of communication. In a recent survey of 1,500 teens and young adults, 67.53 percent of respondents mentioned mobile text as their favorite way to communicate. That preference far surpassed all other modes of communication such as mobile voice (9.22 percent) and Facebook (8.84 percent).
As you may have heard, Twitter bought Tweetie, an iPhone app for Twitter. It's a great app. Our favorite. On a recent Tweetie upgrade, one of the improvements listed was "a surprise." Well, the surprise is an ad promoting the fact Tweetie will be Twitter For iPhone.
The promotion takes the form on an on-screen ad that appears when the page is pulled down to reload new tweets. The first time the ad appears, slot machine wheels appear and spin along with the message "play again." The second time the ad appears, a banner hangs for a few seconds with the message, "Coming Soon! Tweetie will be Twitter For iPhone. (Look for the next app update)"
Apart from the initial annoyance and what-the-fuckness of having a tweetstream attacked by an overlay ad, the ad format isn't a bad one. It's not overly annoying and, as a benefit to the advertiser, is front and center in terms of its ability to command attention.
As we sit here, stranded and lonely, on a miserably cold and rainy day in a Doubletree hotel in Tampa, we'll take any form of excitement and warmth we can get. So when we saw this Valentine's Day sexting thing from Red Tettmer, we jumped at the chance for human interaction. Sadly, Red Tettmer doesn't care how stranded and lonely we are. Our texts to the nimble-fingered Red tettmer hottie went unanswered. What's a person stuck in a hotel room to do?
- Ladies. Need to plan the perfect girls weekend? Expedia has the building blocks you need.
- Once again, Doritos is doing the consumer-generated Super Bowl commercial thing. Six finalists have been selected and their work can be viewed here.
- The Savannah College of Art and Design hosts the 2010 SCADDY Awards Friday, January 22, 6pm at the Trustees Theater, 216 E. Broughton St. The SCADDY Awards honor excellence in advertising and the related fields created by SCAD students.
There's over one million iPhone apps now. One million. Or something like that. Perhaps ten percent actually do something. The other ninety? Well, here's an example of what people are wasting their time creating and downloading. The street promotion for this app is actually more fun than the app itself.
Minneapolis agency mono created this pointless timewaster. Oh wait. People are into this unicorn crap. So we guess it's all good.
Oh, there's an app for it alright. Why shouldn't plastic surgery have its own app? Developed by facial plastic surgeon Dr. Steven Denenberg, you can either look at hundreds of before and after shots, or take a pic of yourself and email the good doc for an evaluation over coffee. (Nip/Tuck/Latte?) Download it directly kids.
No, it does, really. (See below.) While not an actual working app, or is it? (*asked in super secret hushed tones*), the NUDE IT makes any scene nudetastic. Except, well, it's hard to tell if the hero in this one is saying OMG! because of the app's amazing see-through ability--or the subject he's looking at. Latter! Either way, lose the fake shock reactions (the shit will sell itself doncha know), and you still have a cool non-cgi viral, replete with tried and true old-school camera trickery that looks more amazing than it is. Or all you SUCKAZ can just check with creator That Bald Guy.