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Very, very cool. To celebrate the one year anniversary of Coke FM, the brand's online radio station, JWY Brazil turned an issue of Brazilian teen magazine Capricho into a speaker dock for an iPhone. With some simple die cuts, the agency turned the magazine into a lasting branded element. Well, at least for those who can't afford a real iPhone dock.
With the new iPhone making every existing docking station obsolete, this iphone magazine dock may have a longer than expected lifespan
Following it's ironic effort to make it hip to eat at Applebee's, the brand is out with a less ironic but questionably practical approach to encouraging more people to lunch at their restaurants. Believing that every cube-caged worker in America deserves to get out of the office for lunch, the brand has launched a line of Lunch Decoy inflatable dolls workers can place in their cube to trick their bosses into thinking they are working through lunch.
The dolls are available for $6.99 and come in both genders and a variety of ethnicities. The effort aims to call attention to the chain's Pick 'N Pair lunch menu. We're not sure the Crispin Porter + Bogusky-created tactic will be as foolproof as the brand would like it to be but it's sure to get a few laughs from the bosses who still possess a sense of humor.
Alright. So while everyone is obsessing over Jennifer Love Hewitt's digital breast reduction, Scarlett Johansson's equally impressive chest is front and center on the business cards of a California-based sex shop called VIP. On the cards, Johansson can be seen wearing a black bra under an unbuttoned shirt.
TMZ discovered the business card and of the find, Johansson told E! News, "I applaud TMZ's, once again, award winning investigative journalism for securing the knowledge of my legions of Mexican fans."
According to TMZ, the store manager, who has no idea who Scarlett Johansson is, said the store owner ordered cards from a company, told the company he wanted a girl on the card and the company snagged the image of Johansson.
Back in the day when the web was born, the first thing everyone thought it would be good for, aside from porn, was ordering pizza. Today, porn still rules the internet and you can still order a pizza online. But things have gotten more sophisticated. And simpler.
We're not really going to discuss the online advancements of porn but we are going to highlight a very interesting development from Dubai-based Red Tomato Pizza. They've created a VIP button that you affixe to your refrigerator. When you press it, your favorite pizza is delivered to you.
Ladies, stumped for ideas on what to get your man for Valentine's Day? Yea, yea, yea. We know it's really your day and us guys are supposed to shower you with flowers, chocolates, dinner and the best sex you've had all year but the man in your life deserves something too, right?
Well, if you're feeling so inclined, check out Kirin's Beer Bro-Quet, a bouquet of, yes, beer. Created by Y&R Singapore for Kirin Mini Beer, this lovely bouquet will ceetainly put your man in good spirits and, perhaps, actually give you the best sex you've had all year rather than just phoning it in.
Cats. Cats are a guarantee. If you stick a cat anywhere online it's guaranteed to get seen millions of times. Or so that's the commonly held belief in social media land. Taking advantage of this notion, Big Fuel and The Humane Society of new York have partnered to create the 2011 Catvent Calendar, an advent calender featureing...you guessed it...cats. Check it out.
Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder - for client Hapa Sushi - created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.
The card's message read, ""WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222." The 800 number was directed to one of several cab companies.
And no sushi sales message. How high-minded of the restaurant.
Dutch agency Achtung has created a social media campaign for Volkswagen that will result in the creation of a customized vintage Bus or Beetle. It will be called the Fanwagen and outfitted with all manner of social media goodies such as a Feed-O-Matic which will print out status update, a Poke button on the steering wheel, a Birthday notification system, a Friend finder, a relationship status notifier on the license plate and much more. Very cool. Check out the video here.
The campaign invites people to vote for their favorite model. One lucky voter will win the vehicle of their choice.
In its continuing mission to leverage any and all things for publicity, PETA purchased - for a the paltry sum of $200 - the right to place an ad on the urn of Aaron Jamison, a man who died of colon cancer this past weekend. When he learned of his condition, Jamison reached out to the ad world to help cover the costs of his impeding funeral.
At the time, Jamison joked, "I'm 400 pounds, so there's enough ashes to go around." Reportedly, 16 companies ponied up for ad space on his urn(s).
One of PETA's suggested ads reads, "I've Kicked the Bucket - Have You? Boycott KFC." The other urn ad reads, "People Who Buy Purebred Dogs Really Burn Me Up. Always Adopt." These are proposed ads and proposed visuals. Actual shots of the actual urns have not yet been seen though last year it was reported Jamison would paint the messages own his own urns prior to his death. That will, one assumes, be determined this Saturday when his memorial service is held.
One might call this shameful. But one never really knows what direction one's life will take.
We have to wonder where this one's going. After all, Twitter is already filled with all kinds of useless crap about the mundane things people insist upon tweeting. Now we have to be notified every time someone decides to take a drink of water?
OK, so it's really not that bad and it's all for a good cause. In Brazil, people don't drink enough water so bottled water company Bonafont created the Tweeting Fridge, a miniature refrigerator sent to one of the country's top celebrities that would post a tweet to the celebrity's timeline every time the celebrity opened the fridge and took a drink of water.
Bonafont has plans to send more of these mini refrigerators to other celebrities to keep the message going.