Internet-Enabled Coffee Machine Demonstrates Singapore's Ability to Facilitate Business Ventures

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Here's a pretty cool idea. Working with Strawberry Frog, The Secret Little Agency and Tellart, EDB, a Singapore-based government group which promotes the city as a business destination debuted The Coffee Connector at The Economist Big ReThink Conference last month.

Leveraging the notion that grabbing a cup of coffee is a great way for a couple of people to build a relationship and coupling that with EDB's goal of facilitating companies to create successful business ventures, The Coffee Connector demonstrated the value of strong relationships. Each party is then rewarded with a freshly brewed cup of Highlander Coffee and the beginning of a lasting connection.

The Coffee Connector is an ingenious, internet connected coffee maker that only works when two people are standing together squarely in front of the machine. In order for the machine to dispense coffee, the two people must introduce themselves by entering their names and indicating their interests.

The Coffee Connector is, of course, a metaphor for EDB's purpose and intent which is to present Singapore as a place for global companies to come together and connect in meaningful ways.

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by Steve Hall    Apr-24-14    
Topic: Specialty



Coke Offers Israelis 3D Printed Versions of Themselves

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To promote Coke's new mini bottle in Israel, Gefen Team came up with a mini-me themed promotion that nicely encapsulated the mini-ness of the new bottle.

Using the 360 degree scanning and 3D printing technologies, the agency built a 3D printing lab inside Coca-Cola's main factory in Israel. The scanner captured human figures in a couple of minutes. The agency then transformed the photographic images into a 3D model and high resolution 3D printers were then used to create mini-me versions of participants.

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by Steve Hall    Aug-22-13    
Topic: Specialty



Coke Social Robot Shares Hot, Half-Dressed Israelis With Homebound Teens

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To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn't make it to the event join the fun.

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by Steve Hall    Aug-16-13    
Topic: Brands, Outdoor, Racy, Specialty



Coke FM 'Magazine Dock' Solves iPhone 5 Docking Problem

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Very, very cool. To celebrate the one year anniversary of Coke FM, the brand's online radio station, JWY Brazil turned an issue of Brazilian teen magazine Capricho into a speaker dock for an iPhone. With some simple die cuts, the agency turned the magazine into a lasting branded element. Well, at least for those who can't afford a real iPhone dock.

With the new iPhone making every existing docking station obsolete, this iphone magazine dock may have a longer than expected lifespan

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by Steve Hall    Sep-26-12    
Topic: Specialty



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Applebee's Inflatable Dolls Hide Lunch Breaks From Bosses

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Following it's ironic effort to make it hip to eat at Applebee's, the brand is out with a less ironic but questionably practical approach to encouraging more people to lunch at their restaurants. Believing that every cube-caged worker in America deserves to get out of the office for lunch, the brand has launched a line of Lunch Decoy inflatable dolls workers can place in their cube to trick their bosses into thinking they are working through lunch.

The dolls are available for $6.99 and come in both genders and a variety of ethnicities. The effort aims to call attention to the chain's Pick 'N Pair lunch menu. We're not sure the Crispin Porter + Bogusky-created tactic will be as foolproof as the brand would like it to be but it's sure to get a few laughs from the bosses who still possess a sense of humor.

by Steve Hall    Jul-26-12    
Topic: Guerilla, Specialty, Strange



Forget Jennifer Love Hewitt. Scarlett Johansson's Boobs Grace Sex Shop Business Cards

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Image: TMZ

Alright. So while everyone is obsessing over Jennifer Love Hewitt's digital breast reduction, Scarlett Johansson's equally impressive chest is front and center on the business cards of a California-based sex shop called VIP. On the cards, Johansson can be seen wearing a black bra under an unbuttoned shirt.

TMZ discovered the business card and of the find, Johansson told E! News, "I applaud TMZ's, once again, award winning investigative journalism for securing the knowledge of my legions of Mexican fans."

According to TMZ, the store manager, who has no idea who Scarlett Johansson is, said the store owner ordered cards from a company, told the company he wanted a girl on the card and the company snagged the image of Johansson.

by Steve Hall    Apr-11-12    
Topic: Celebrity, Specialty



Ordering Pizza Online Finally Simplified

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Back in the day when the web was born, the first thing everyone thought it would be good for, aside from porn, was ordering pizza. Today, porn still rules the internet and you can still order a pizza online. But things have gotten more sophisticated. And simpler.

We're not really going to discuss the online advancements of porn but we are going to highlight a very interesting development from Dubai-based Red Tomato Pizza. They've created a VIP button that you affixe to your refrigerator. When you press it, your favorite pizza is delivered to you.

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by Steve Hall    Mar-26-12    
Topic: Mobile/Wireless, Specialty



Ladies, We Have the Perfect Valentine's Day Gift For Your Man

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Ladies, stumped for ideas on what to get your man for Valentine's Day? Yea, yea, yea. We know it's really your day and us guys are supposed to shower you with flowers, chocolates, dinner and the best sex you've had all year but the man in your life deserves something too, right?

Well, if you're feeling so inclined, check out Kirin's Beer Bro-Quet, a bouquet of, yes, beer. Created by Y&R Singapore for Kirin Mini Beer, this lovely bouquet will ceetainly put your man in good spirits and, perhaps, actually give you the best sex you've had all year rather than just phoning it in.

by Steve Hall    Feb-13-12    
Topic: Agencies, Brands, Online, Specialty, Strange



Cat Popularity Leveraged For Advent Calendar

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Cats. Cats are a guarantee. If you stick a cat anywhere online it's guaranteed to get seen millions of times. Or so that's the commonly held belief in social media land. Taking advantage of this notion, Big Fuel and The Humane Society of new York have partnered to create the 2011 Catvent Calendar, an advent calender featureing...you guessed it...cats. Check it out.

by Steve Hall    Dec- 7-11    
Topic: Agencies, Cause, Specialty



Sushi Restaurant Gives Helping Hand to Drunk Drivers

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Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder - for client Hapa Sushi - created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.

The card's message read, ""WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222." The 800 number was directed to one of several cab companies.

And no sushi sales message. How high-minded of the restaurant.

by Steve Hall    Nov-17-11    
Topic: Guerilla, Outdoor, Specialty








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