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We're thinking the CSX headline for a college student focused railroad track safety campaign "Girls Don't Like Flat Guys" would have worked much better as "Guys Don't Like Flat Girls." But, then again, we wouldn't want to be sexist or break any political correctness rules now would we? Nope. Let's just twist that headline around from what we know was originally conceived to be the "Flat Girls" version and we'll be all good with the client and bitchy cause groups that can't take a joke.
Along with that unfortunately manipulated headline are drink coasters which read "If you're thinking about walking on the tracks, don't" accompanied by the image of - oh, the horror! - a squashed fly. There's also a card with the image of a CSX freight train on the front and the statement "Trains don't make a asound when they come up behind you" on the back. That is if you're deaf. One of those Exit agencies did the work.
Following last year's launch of the Super Recruiter action figure, HotJobs has introduced Captain Candidate, a fully-flexible, multitasking machine at the 2006 Society of Human Resource Management conference. Somehow this is all supposed top help employers and recruiters find candidates for jobs. It's all cartoony and action figurish which, according to recent research which finds 95 percent of people think it's OK to have toys in the office, is a good thing.
If you're one of the few people daring to grab a cup of coffee from a New York Street vendor, you may receive a cup that looks like a woman wearing red lipstick has already used the cup. Makeup retailer Sephora, with help from PromoMedia Concepts produced coffee cups branded with a store opening message along with an imprint that makes the cup look like it's been sipped before. It certainly grabs the attention. After all, no one wants to drink out of someone else's coffee cup and this lipstick sure does make one look closely to make sure it's just an imprint and not the real thing.
The marketing folks behind HBO's Entourage have the boys very busy these day days drumming up excitement for the upcoming third season. This time, there they're all over valet tickets in L.A. Dallas-based AdverTickets developed a campaign to hand out 369,000 full-color valet tickets in LA featuring each of the five characters on the show. The valet ticket campaign started May 15th and continues through June 15th. The tickets have received positive attention for the show, including attention from one of its stars - Kevin Connolly (Eric on the show). He got one of the tickets at an L.A. valet and loved it so much that he requested a stack of them for his own personal use. Shouldn't smug fuck Ari be all over this one?
FishNChimps has detailed the story of how Nike, apparently, stole the logo from Hackney, a poor London borough for use on its World Cup line of sportswear. Hackney, whose logo has been in place for 40 years has asked Nike to share the profits of the line with the borough to fund its schools. Hopefully, this doesn't turn out to be yet another piece of stunt marketing.
This has been out for a while but we thought we'd share CheckOutMyBreasts with you. It's a site that informs women how to check their breasts for cancer and for men to....oh...sorry. There are other site's for that. It's all part of a Canadian breast cancer awareness campaign called Fashion Targets Breast Cancer to raise money for breast cancer research. The campaign raises money by selling "target" t-shirts and other branded apparel. A public service campaign promotes the whole thing. On Friday, May 26, the campiagn calls for all Canadians to wear their campaign-branded apparel in support of the cause.
UPDATE: Here's another breast cancer awareness campaign from Brazil.
We've seen all manner of tricked out shopping bags from bags that make it look like you are carrying a gun to bags that place your hand inside a mouth to bags that make it look like you're being hung from your hair. Now, we have a bag that, when properly carried, makes it look like you're walking down the street in your underwear. We're not sure who the advertiser is but we're sure the bag's visual is far too distracting for anyone to notice. OK, it's Blush.
With almost every elevator containing a video screen full of ads now, one might think that's the only way to reach office workers. A company called WorkPlace Print Media claims it can, and has been, reaching 30 times as many people with its printed coupon program. WorkPlace's program claims to reach 64 million Americans in the workplace. McDonald's, Direct TV, Ace Hardware, Peapod, Subway, Lenscrafters, Kmart and Applebee's all have used Workplace to date.
Acknowledging forty percent of NASCAR fans are women, Adrants reader John Brock tells us the organization is discussing a licensing agreement with a fashion label to created a line of NASCAR branded swimsuits. NASCAR already has is named slapped on women's shoes, coats, purses and clothing so bikinis certainly make sense. NASCAR hopes to boost sales of women's goods from $84 million five years ago to $250 million this year. Of the 40 percent of female NASCAR fans, 51 percent said they'd go to retailers who carried NASCAR clothing.
Chicago Agency Hadrian's Wall has created an interesting campaign for its client Magnecote paper. Rather than simply advertise the product to its target, agency creatives and production people who can use the stuff to make magnetic posters, Hadrian's Wall took a different approach. They chose a public service cause, World Bicycle Relief, enlisted seven other agencies to create PSAs for WBR. Magnecote agreed to produce the campaign, WBT agreed to run it, the campaign had to use Magnecote paper and each campaign would be voted upon by the public. Now isn't that a whole lot more interesting that just placing a few boring ads in Creativity for a product as boring as magnetic paper?
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