So you're out with your friends and you find yourself at the bowling alley. You go to pick up a ball and...WTF...there's no holes on the ball for your fingers. Surely, you must be mistaken and you turn the ball around in your hands until you realize there are words where the holes are supposed to be. The read, "Helps Prevent" and "Cavities and "Elmex." You shake your head and realized you've been adver-balled.
You then read on Adrants that this is the work of Israeli agency Shalomar Avnon Amichy and realize yet another surface has been usurped for commercial purposes. Then you ask yourself. Should you be angered or should you slap SAA on the back for furthering the adver-anywhere trend?
- 50 Cent and vitaminwater in the lab working on free iPhone apps and a chance to meet Fiddy, I said Fiddy.
- Swing by NBC and pick up a 2010 Winter Olympics slot or three.
- Move over People of Walmart, People of Public Transit. (Via.)
Of the egg-throwing variety. Because they have invisible arms and are adept at pranks, no window is safe from them, for they are bananas. Not even Facebook can hide. Or microsites. Or Twitter. Or mocumentaries.
(Good to see the 12-step meme is alive and well because I need a Bananavention.)
Oh, there's an app for it alright. Why shouldn't plastic surgery have its own app? Developed by facial plastic surgeon Dr. Steven Denenberg, you can either look at hundreds of before and after shots, or take a pic of yourself and email the good doc for an evaluation over coffee. (Nip/Tuck/Latte?) Download it directly kids.
Dude, yer gettin a... overexposed celebrity shilling for anything? (Ohhh, I'm sorry. We were looking for Rachael Ray. Rachael Ray.) What I meant was, a new survey out from Millward Brown claims they've developed a system to rank celebs and the brands they'd be a good fit for. While The Shat has already hawked Commodore computers in the past, the numbers say he fits best with Dell. Miley Cyrus? L'Oreal or Starbucks! Reese Witherspoon for Target. Carrie Underwood equals GUESS. Brad Pitt? Gap. Might we suggest Jon Gosselin for Massengill?
I. Love. This. Concept. Crowdsourcing that actually means something. Recently, there was the We Own GM effort by Harry Webber. Now, agencies The Ad Store and Forza Migliozzi, llc. are pooling resources to look for enough people to buy Pabst Brewing Company on Buy A Beer Company. Total cost: $300 million. Minimum contribeertions start at $5. Other crowdsource membership pledge levels include Six Pack Membership ($25.00), Case membership ($100.00) or the Brewmeister level of $250,000.00. Dorito-lovin', Super Bowl commercial havin' brands, listen up, you started it. This is the double-edged sword that is crowdsourcing. After all, consumers "own" social media, AM I RIGHT? What's more social than beer!
I woulda crowdsourced the logo though. I KID.
Place-based marketing? Yikes. Something that would be at home in the Dept. of Ad Creep, Mediacy, Inc. has found a way to cover up the graf found on the gajillion corrugated gates around cities using some type of specialty vinyl. Yeah full-color graphics with adhesive back! (Available only for NYC and LA markets as of right now.)
"Boom boom boom, everybody say..." Release your inner island. Get your inner DJ on. DJ. Any of these *yawn* work for you? Malibu Rum continues the island vibe of its spots, its most irreverent of spots, in this Radio Maliboom Boom DJ Drink Mixer thing. (Wouldn't it be a music mix, not a drink mix? Digress, thy name is me.) Check it out here. Need instructions? YouTube it!
Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv did this bus promotion where 600,000 tickets were given out with teeth artwork on one side. As each rider takes a trip, the card is punched and voila: You have a growing number of cavities. Hmmm. One of those things that looks cool until you realize, do I really need to see a... growing number of cavaties? No, it's okay. You know the answer.
- Ken Cole. Patriot.
- Jetpacks still not quitting.
- All black ads look alike.
- New Yorkers shooting New Yorkers.