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Euro RSCG has created spiral bound notebooks with pages made of actual napkins because, as we all know, great ideas usually come when we're not in the office and are away from our computers and scratch pads and having a pad made out of napkin pages would solve that problem, right?
Well, it might if you had the actual notebook with you which you wouldn't because you left it in the office with all your other stuff which is why all you have to write on is an unbound napkin laying on the bar.
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Come on, ad:tech! Oracle's Openworld has them. Why not you guys? Oh yes, you have beautifully branded San Francisco's Moscone Center stairs with the likes of DoubleClick but branded escalator handrails are where it's at now. Stairs or so...well, passe. While branded escalator handrails have been around for a while overseas, Aap Global, creator of the medium, tells us this is the first stateside installation.
So get on the phone to DoubleClick and get them to cough up some more sponsorship dollars for some cool looking handrails for the upcoming show in April. Are you gonna let old school Oracle have all the glory? Say it isn't so.
This unnecessarily long article by Forbes, chock-full of handy-dandy survey data, tells us one -- well, two -- important things:
- A new concept is born: "shopper marketing." (Known to you traditionalists -- har har -- as in-store advertising.)
- Concept shopping carts are getting outfitted with a text messaging device, courtesy of Modstream. It's appearing at Home Depots in 8 states.
The idea is that shoppers, which haven't warmed much to video-outfitted shopping carts, will take advantage of coupons, or marketing messages, or whatever-else, at their fingertips.
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If you live in France and happen to have found a baby in the frozen food section of your local grocer, fear not. This isn't the latest baby dumping stunt by a distraught teenager; it's just a home-grown campaign to promote France's national child abuse phone number, 119. Another clue this isn't one of those baby-in-a-trash-barrel things: the babies here are tiny, plastic and wrapped in bags like toys.
It's not a sanctioned campaign but a one-off from a group of people who think the cause needs greater promotion. We're not sure what we'd do if we found a frozen baby while reaching for a bag of frozen peas but we sure like the approach these guys took to call attention to the issue. Watch the video.
It's about time. Most every campaign that calls attention to breast cancer features some colored ribbon or some celebrity lamely attempting to soften you up so you'll make a donation. Why? Why? Why? It's boring. Why not offer women (the ones affected by this disease) what they really want; stunningly hot, six packed guys in near nude poses offering themselves up as fantasy fodder. It might even be enough to make that next chemo session pass a little quicker.
Well, that's what The McGratch Foundation's Naked for a Cause did for its 2008 calendar. It enlisted the help of 26 NRL and AFL Australian footballers to strip down and offer up their chiseled bodies for all to admire. Who can complain with that? We have our Double Standard-equipped saber to debate anyone who does.
Adrants reader Adam Silverthorne writes to tell us about some advertising he saw on a banana he bought this morning. While isn't altogether new, the tie in is brilliant. The ad is for Disney's The Jungle Book DVD. Complete with image of a monkey (chimpanzee?), the ad gets points for relevancy.
- Next week, Union Square Park in San Francisco will be transformed into a Zen garden with 25 tins of gravel, stepping stone and bamboo courtesy of the Westin Hotels & Resorts.
- I got my Adsturbation T-shirt (Thanks, Deutsch). Did you get yours?
- Cynopsis reports, "High School Musical 2 premiered on Disney Channel on Friday night and drew in a record breaking audience of 17.2 million viewers, according to the Nielsen preliminary fast national ratings." The kids do like their HSM.
- If you think the CxO Insanity has progressed to buffoonery "WorldNow announced today that advertising sales veteran Adam Gordon has joined WorldNow's Local Media Network as Chief Revenue Officer, National Ad Sales."
- Diesel's up to something again.
- Mini gets even..."minier"?
- We once said wipe your ass with this ad. Now, apparently, all you have to do is use up all the toilet paper.
- "Facebook surfers are costing Australian companies billions of dollars a year in lost productivity." Oops.
OK, this is just gross.
Elvis Presley left the building thirty years ago, but Elvis: The Miniseries recently arrived on DVD and to promote the release, Starz Home Entertainment is passing out free flip books from Elvis decorated Segways at several celebrations in Memphis coinciding with the 30th anniversary of the legend's death this week. The flip books from Flippies play full-motion clips from the movie.
Pity the poor conference attendee. At every turn, they are bombarded with useless handouts that, two feet later, end up in the trash barrel. Or, worse, they find themselves on every email list known to man after leaving the conference. Rather than foist this crap on attendees in a manner that's annoying and far too easy to ignore, why not provide them something useful they won't want to toss as soon as they come into contact with it?
At a recent media conference held in Tel Aviv, Israeli retail fashion chain H&O had the right idea when it created seat back mounted "chair vests" complete with pockets filled with bottled water, a snack bar and the reatailer's catalog, all easily stowed in front of a captive audience without a trash barrel in sight. Come on conference sponsors, take a hint from H&O and give your prospective customers something they can actually use.
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