McDonald's Stoops to New Low With Report Card Advertising

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Hey kids! Guess what? If you study hard and get good grades, guess what you'll get? No, not a college scholarship, sillys. That would be too boring. No, if you get good grades on your report card, you'll get a Happy Meal coupon on the card that you can use to get fat...uh...have a free lunch.

Yea, people, you read that right. In-school advertising's idiocy has spread to report cards. Yes, report cards. For covering the paltry $1,600 printing cost of Seminole County Florida's 2007-2008 report cards, McDonald's was able to place the coupon on the report cards of kids who received all A's and B's. Yes, you also read that right. Only smart kids are allowed to get fat.

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by Steve Hall    Dec- 6-07    
Topic: Brands, Opinion, Specialty, Worst



Sit Still for Four Minutes; You May Just Learn Something

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Here's a handy video on Intimis PURLs -- personalized URLs that tell you more about your individual site visitors than analytics that normally just show you traffic and conversion number per landing page.

Put together by Proctor & Stevenson, it's damn informative -- but after the :30 mark we wanted to tear out our hair. It's to our credit that we watched the whole thing and learned Intimis can increase your hypothetical conversion rate from one in three, to two in three, without much increasing follow-up time.

Where's our spoonful of sugar, Intimis?

PS. We're also a little pissy about the comment spam you passed us in one of our company surveys. Not cool, Intimis. Not cool.

by Angela Natividad    Nov-30-07    
Topic: Specialty, Tools, Video



Notebook of Napkins Stretches Limits of Logic

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Euro RSCG has created spiral bound notebooks with pages made of actual napkins because, as we all know, great ideas usually come when we're not in the office and are away from our computers and scratch pads and having a pad made out of napkin pages would solve that problem, right?

Well, it might if you had the actual notebook with you which you wouldn't because you left it in the office with all your other stuff which is why all you have to write on is an unbound napkin laying on the bar.

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by Steve Hall    Nov-20-07    
Topic: Online, Specialty, Strange



Escalator Handrail Advertising Comes to America

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Come on, ad:tech! Oracle's Openworld has them. Why not you guys? Oh yes, you have beautifully branded San Francisco's Moscone Center stairs with the likes of DoubleClick but branded escalator handrails are where it's at now. Stairs or so...well, passe. While branded escalator handrails have been around for a while overseas, Aap Global, creator of the medium, tells us this is the first stateside installation.

So get on the phone to DoubleClick and get them to cough up some more sponsorship dollars for some cool looking handrails for the upcoming show in April. Are you gonna let old school Oracle have all the glory? Say it isn't so.

by Steve Hall    Nov-19-07    
Topic: Industry Events, Outdoor, Specialty



Home Depot Shopping Carts Spout Text-Based Marketing Messages

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This unnecessarily long article by Forbes, chock-full of handy-dandy survey data, tells us one -- well, two -- important things:

- A new concept is born: "shopper marketing." (Known to you traditionalists -- har har -- as in-store advertising.)
- Concept shopping carts are getting outfitted with a text messaging device, courtesy of Modstream. It's appearing at Home Depots in 8 states.

The idea is that shoppers, which haven't warmed much to video-outfitted shopping carts, will take advantage of coupons, or marketing messages, or whatever-else, at their fingertips.

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Frozen Babies Found In Grocery Freezers, Child Abuse Prevented

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If you live in France and happen to have found a baby in the frozen food section of your local grocer, fear not. This isn't the latest baby dumping stunt by a distraught teenager; it's just a home-grown campaign to promote France's national child abuse phone number, 119. Another clue this isn't one of those baby-in-a-trash-barrel things: the babies here are tiny, plastic and wrapped in bags like toys.

It's not a sanctioned campaign but a one-off from a group of people who think the cause needs greater promotion. We're not sure what we'd do if we found a frozen baby while reaching for a bag of frozen peas but we sure like the approach these guys took to call attention to the issue. Watch the video.

by Steve Hall    Oct-29-07    
Topic: Good, Guerilla, Point of Purchase, Specialty, Strange



Six Packed Hotties Herald Breast Cancer Cause

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It's about time. Most every campaign that calls attention to breast cancer features some colored ribbon or some celebrity lamely attempting to soften you up so you'll make a donation. Why? Why? Why? It's boring. Why not offer women (the ones affected by this disease) what they really want; stunningly hot, six packed guys in near nude poses offering themselves up as fantasy fodder. It might even be enough to make that next chemo session pass a little quicker.

Well, that's what The McGratch Foundation's Naked for a Cause did for its 2008 calendar. It enlisted the help of 26 NRL and AFL Australian footballers to strip down and offer up their chiseled bodies for all to admire. Who can complain with that? We have our Double Standard-equipped saber to debate anyone who does.

by Steve Hall    Oct-17-07    
Topic: Cause, Racy, Specialty



Disney Uses Bananas to Promote 'The Jungle Book' DVD

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Adrants reader Adam Silverthorne writes to tell us about some advertising he saw on a banana he bought this morning. While isn't altogether new, the tie in is brilliant. The ad is for Disney's The Jungle Book DVD. Complete with image of a monkey (chimpanzee?), the ad gets points for relevancy.

by Steve Hall    Sep-27-07    
Topic: Good, Packaging, Poster, Specialty



Westin Goes Zen, Adrants Gets Adstrubated

- Next week, Union Square Park in San Francisco will be transformed into a Zen garden with 25 tins of gravel, stepping stone and bamboo courtesy of the Westin Hotels & Resorts.

- I got my Adsturbation T-shirt (Thanks, Deutsch). Did you get yours?

by Steve Hall    Sep-20-07    
Topic: Guerilla, Specialty



HSM Rocks Ratings, Diesel Fuels, Asses Wiped

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- Cynopsis reports, "High School Musical 2 premiered on Disney Channel on Friday night and drew in a record breaking audience of 17.2 million viewers, according to the Nielsen preliminary fast national ratings." The kids do like their HSM.

- If you think the CxO Insanity has progressed to buffoonery "WorldNow announced today that advertising sales veteran Adam Gordon has joined WorldNow's Local Media Network as Chief Revenue Officer, National Ad Sales."

- Diesel's up to something again.

- Mini gets even..."minier"?

- We once said wipe your ass with this ad. Now, apparently, all you have to do is use up all the toilet paper.

- "Facebook surfers are costing Australian companies billions of dollars a year in lost productivity." Oops.

OK, this is just gross.

by Steve Hall    Aug-20-07    
Topic: Cable, Online, Specialty








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