I'm a Little Short, Can You Spot Me a Hug?

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In an Absolute world, we wouldn't need money. At least in London with this latest promotion where Absolute exchanged hugs for real stuff. (Clip post-jump, Twitter here.) Not sure it would fly here, maybe though:

"Hello? Yes, this is he. Yes, I know. Two months late. No, yeah, we were going to send a check out soon as we can. Yeah, I understand. Looks bad on our credit history, yep. Collections? Whoa, hang on for a sec... sorry, had to check with my wife. You guys take hugs? You do? OH, but not over the phone. Gotcha. Yeah, makes sense. So then, guess smiles are out. HEY. What about jokes. You take jokes? You do? Awesome. Okay, two bill collectors walk into a bar."

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by Bill Green    Apr-22-09    




There Has to be a French Blogger Into Jerry Lewis, No?

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When Angela isn't busy interviewing famous Wikipedians in San Fran, she's hanging back in Paris. Not sure if she's fully converted yet and become an American tourist-hating local, but I recently got to talking with her about the differences between internet life there and here in the U.S. Jerry Lewis never did come up, but David at AdPulp was kind enough to give us free room and board while we talked about the other differences between Al Gore's Internet and the Euronet version.
by Bill Green    Apr-22-09    




Every YouTube Clip Ever Now in One Music Video.

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Sorta. Using YouTube's annotation editor, director Dennis Liu and Krystalline Armendariz animated basically every clip they could find for this Kyle Andrews music video called Sushi. It's all technique tied to the rhythm of the song more than anything relating to the song's lyrical meaning. Wait, unless the feels so real lyrics actually does play off the artificial world of YouTube. But, YouTube is real I thought. Hmmm. So maybe there is a deeper meaning at work. Yeah, know what, just shut up and watch. Why?

Because that's a sick amount of editing here and sometimes a cool video is just that.

by Bill Green    Apr-22-09    




In An Absolute World, Earth Wouldn't Need Help From Absolute.

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Please, this Earth Day, be kind to the planet, and please, when viewing this short, be kind. SNL's Michaela Watkins plays a low budget Mother Nature in the fight between man and, um, nature.
by Bill Green    Apr-21-09    
Topic: Announcements, Specialty



A High School Sports Series That Doesn't Involve Nike?

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Now it's New Balance that's doing the web series thing with Season in the Balance. (I'm saying that a lot lately. Web series is the new last year's YouTube contest?) Anyway, nice series about a high school lacrosse team, (The Canandaigua Braves), that were given $60,000 worth of gear and then followed around and recorded. (See clip after the jump.) Production quality is as good if not better than the usual reality fare. Props to Momentum Worldwide and Tangerine Films. No cell phone quality footage of cafeteria fights. (Maybe on the DVD extras.) Think Friday Night Lights with lacrosse sticks.

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by Bill Green    Apr-21-09    




Monday Means More Madness From Meat Puppet Minds.

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Did you expect less from Diesel? I know you didn't. The latest launch work from Legs channels everyone from David Lynch to Led Zep for Diesel's new scent Only the Brave, (with accompanying site isbrave.com). According to the background on the project, there were three themes of "Heart," "Mind" and "Nerve" as described by Legs: "Although all the films stand alone in their own way, the real magic appears when the films are played as a triptych. The triptych was always the main idea and we knew that the Heart and Nerve stories would serve as visual punctuation for what the center Mind piece was saying. It made a lot of sense to us that the Mind piece would be the conduit and narrate the whole piece, while Nerve and Heart served more as visual poems."

Actually, that would be fairly lucid for David lynch. Yeah, this is more like the David I know.

by Bill Green    Apr-20-09    
Topic: Specialty



You Want Me to Pull What Out of His Ass?

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OK, you all know here at Adrants we are fans of anything that's weird, wacky and wrong. But this Silk Soft-sponsored Danish toilet paper dispenser toilet dispenser is beyond wrong. Beyond wrong on so many levels. First, it's gross. Second, pulling toilet paper out of someone's ass pretty much guarantees it's going to have shit all over it already. And third, it'll make people puke causing the invention of a puke whole on the bathroom floor that, yes, will graphically represent the mouth of a person puking right back at you.

by Steve Hall    Apr-16-09    
Topic: Specialty, Strange, Worst



Mr. Trooper: Proof of the Social Importance of Cheerleaders

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To demonstrate gratitude to the US troops fighting overseas -- and encourage other people to do it, too -- musician Astara Mink came up with "Mr. Trooper," a smoky, sugary-sweet '40s-style anthem.

The video was done pro-bono and directed by Scott McCullough. It features five all-American sex kittens (including Mink) that occasionally wear teeny little polos, and other times wear nothing but the Stars and Stripes. They do things like simper and dance in tandem. There's even one of those scenes where they lie on the ground and make snowflake shapes with their legs.

Families with a soldier of their own can buy a Mr. Trooper video here. As for the heterosexual female troops, we're sure somebody's coming up with a showtune for you too. Well ... don't hold us to that.

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by Angela Natividad    Feb-18-09    
Topic: Cause, Online, Specialty, Trends and Culture, Video



'Kinda Sutra' Exploits Reproductive Trial-and-Error

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This isn't actually an ad, but oh, it's cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.

With help from Stardust Studios, director Jessica Yu of Nonfiction Unlimited produced "The Kinda Sutra" as an entry to Sundance's Documentary Shorts section. In it, a handful of brave adults admit how they were told babies were made.

"My mom taught me that when dad fell asleep, his seeds would float in the air and if one of them landed on mom, she would have a baby."

Classic.

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by Angela Natividad    Jan-26-09    
Topic: Good, Online, Specialty, Trends and Culture, Video



Shortys Discounted, Paws Funned, Commercials Hated

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- Check out Paw Fun, a t-shirt site which spoofs Obama, will let you put your pet in the White House. Figuratively speaking, of course.

- If you're going to the Shorty Awards (best tweets on Twitter), use the discount code "adrants." The first 25 who use it by Jan. 23 will get 50 percent off.

- On January 30 in London, PSFK's Good Ideas Salon will "curate a collection of our favorite forward-focused innovators and thought leaders to discuss ideas in the fields of arts & culture, collaboration, design, digital, marketing, mobile and youth."

- Lemondrop has a list of ten commercials and "bother the hell out of" them.

by Steve Hall    Jan-19-09    
Topic: Industry Events, Promotions, Specialty










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