Bob Garfield hates the new BMW campaign from GSD&M which, of course, means we have to like it. Bob thinks GSD&M's use of the bureaucracy-kills-ideas concept with images of old, retro boardroom dudes portrayed as pompous fools without a good idea left in their bones reflected against BMW's refreshingly idea-centric, independent approach is really, really bad. He goes on to explain how that concept is old are tired and how it mirrors a creative process he claims had something to do with killing what could have been a good concept. All potentially true.
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AdArena stumbled upon an ad for Chantelle Push-Up bras that indicates women might need to do a bit of alteration to their little black cocktail dress to accommodate the uplifting qualities of a Chantelle Push-Up bra before they strap themselves in. That, or, once again, it just proves the right choice of image is far more powerful than even the most beautifully written copy. Or, more accurately, it just proves we're obsessed by women in little black cocktail dresses wearing push up bras. Or, most accurately, it proves that sex, well, just sells. Excuse me while I run to the store and buy a Chantelle Push-Up bra for my girlfriend. Actually, scratch that. She doesn't need any pushing up. Far from it. I'll just go get the little black cocktail dress. Wait, wasn't this an ad for a push up bra? So confusing. Oh well, Chantelle's loss.
OK. We like Deep Focus and we like HBO. We especially like HBO's Entourage so when we were sent a link to a promotional site at which you can get get an interview with Ari Gold for a position in his new agency, we had high hopes for the site. Let's put it this way. Can we, as an industry, right now, right this very second, put a lid on any project even remotely similar to Burger King's Subservient Chicken? And, for the love of GOD, can we please stop trying to latch onto something that was over the day after Crispin Poprter + Bogusky launched that site?
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Copyranter points out an Alstate ad that appeared in tuesday's Wall Street Journal that showed a snow globe version of San Fransico with a $400 billion price tag attached to it. Apparently, while that seems low, that's the price to rebuild San Francisco after an earthquake of 1906 proportions. The headline reads, "If San Francisco had the same size quake as in 1906, it could cost $400 billion to rebuild." Whille Allstate may want San Francisco residents to feel as though they are in good hands, that's not exactly the most comforting method to do so. Although it certainly gets one thinking about just how much insurance one should have when living on a fault line.
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Apparently, we're the only ones that don't like this Freddy Kruger Fonzies commercial. Every ad blog has this thing up. It was sent to us. We watched it. We said "whatever" and thought we'd move onto something more clever. Nope. Apparently Freddy Kruger has died so many times and been "so over" for so many years it's OK for some horror-hipster creative team to whip up this overly predictable slop. Some like to call it foreshadowing. We like to call it a bad concept. We can just hear the copywriter during the concepting meeting. "Dude, the AE says these Fonzie chips are, like, finger licking good. Check this - we should get that Freddy Kruger dude to lick his fingers in the spot an then have him scream and shit. That would rock!" Not.
Copyranter pulled an ad out of this week's AdWeek promoting the upcoming ANDY Awards & Show April 25. We had to look at the ad twice before we realized it wasn't for some new ass-licking, fart-fest fetish but a demonstration of the ass kissers of which the ad industry has so many. We like it though. You can't fault the simple truth of it.
Euro RSCG Chicago has created a print campaign for its footwear retailer client O&I Shoes. The ads, which break Monday and focus on the retailer's fashionable but practical to wear line of footwear, carry the headline, "Comfortable Shoes You'd Actually Be Caught Dead In." With images of fashionable footwear-clad women on a morgue slab and in a coffin, we're betting this campaign just might give cause for the reader to pause a bit before turning the page. See both versions of the ad .
We were optimistic, though we're not sure why, the the McDonald's McMornings might be something special but the first thing we were greeted with was The Excuse Generator 3000, one of those lame, so five years ago, excuse letter generators for people without enough spine to stand up for themselves when their boss asks them why they were late to work. Of course that could all be due to some ingenious use of cookies automatically landing anyone coming to the site after, say, after 9A in a given time zone on that page.
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There's nothing fun about temping and there's nothing fun about this little promotional thingy for Kelly Services called Virtual Break Room. Perhaps it's trying to be funny by portraying the break room, the decor, the technology and the pocket protector-wearing worker doofus in some sort of anachronistic, 1970's-style mashup but to us, that just says, "You're an idiot. You can't find a real job so you better give Kelly a call."
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While we don't know where, geographically, these windshield stickers were placed, we're quite sure most local PTA's would take issue with it. However, the message is powerful and clear. This poster is exactly what one could be looking at if speeding through a child-filled school zone. It certainly delivers the message.
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