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Penthouse Plays Pussycat Games with My Pleasure Pet

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With the help of Sugartown Creative, Penthouse Magazine releases My Pleasure Pet, an online gaming experience that brings Subservient Chicken back to its pulpy webcam roots. Sugartown co-president and creative director Fritz Westenberger also makes his directorial debut shooting the game's footage of Heather Vandeven, the Penthouse Pet of the Year.

Unfortunately there are no widgets for this one, although we thought that would be the next natural step. The object of the game is to keep the luscious Heather appeased by asking her to perform certain tasks; her unhappiness could create undesirable consequences (like her complete disinterest in your existence).

You know what would be awesome? A subservient creative department douchebag.

by Angela Natividad    Apr-13-07    
Topic: Games, Human, Online



Axe Gives Sex Tips in Campy Swami Garb

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If you worry that Axe's Boost Shower Gel isn't sufficient enough aid to help you hook up, Axe's Boost Your ESP (Extra Sexual Perception) provides an opportunity to order campy-ass love guru Swami Mack's ESP book. Act now while supplies last.

Once upon a time Axe was fairly witty. With Boost Your ESP they've trespassed into Bruce Campbell territory, and nobody is allowed to do that. Walking the line of camp and sex is delicate work, like knitting lattices.

by Angela Natividad    Apr-13-07    
Topic: Online, Promotions



Blastro Brings Web Interactivity to Flavor of Love Charm School

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Blastro drinks the Flavor of Love Charm School Kool-Aid, joining forces with VH1 to promote the show that ladyfies hoodrats one coarse hair at a time. Charm school commandments, a quiz and Flavorette dress-up widgets are included. Thankfully, they don't talk.

by Angela Natividad    Apr-13-07    
Topic: Online, Promotions



USPS Promotes 'Star Wars' Stamp Selection Contest

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For only the second time ever, USPS customers can vote on a stamp. This kind of opportunity is reserved for the few and godlike -- Elvis was one such special occasion. This time we get to choose from 15 possible Star Wars options. The winning selection gets glory in mass production come summertime.

This goes in nice tangent with the R2-D2 mailboxes slated to populate post offices nationwide later this year to celebrate Star Wars' 30 year anniversary.

We enjoy the Jedi Shipping/Mailing Master theme on the USPS Jedi Master website. If the US Postal Service is going to go all the way with this thing, they might as well trick out local postal workers in Jedi garb. They can even burn open our mailboxes with light sabers. That would be awesome. We might vote for a stamp then.

by Angela Natividad    Apr-13-07    
Topic: Good, Promotions



Philips Bluetooth Headphones Point to Pitfalls of Dancing In Underwear

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While it's quite common to see people disappearing into their own world while attached to their mp3 player and busting dance moves they'd never do if they knew people were watching, we're pretty sure most don't strip while doing so. Unless. of course, they're the Sixteen Candles Geekish type like the guy in this video touting the beauty of Philips Bluetooth headphones which simultaneously connect to your mp3 play and your phone. Created by Isobar and Lukien, the video illustrates why it's best to pay at least a tiny bit of attention to your surroundings. It's also a brilliant demonstration of the product's feature.

by Steve Hall    Apr-12-07    
Topic: Good, Racy, Strange, Video



MediaCom Keeps Staples, Flip Pays For College

- This never happens. Incumbent MediaCom has retained the $128 million Staples media account after a multi-shop review.

- CondiNet's teen site Flip has launched a $25,000 sweepstakes to all teens who join the site between now and May 31. The money is offered to be used towards college tuition.

- Creative showcase site Newcreatives has given it's site a new look and changed the way it features submitted creative.

by Steve Hall    Apr-12-07    
Topic: Agencies, Online, Promotions



KFC Targets Kids With Mosquito Tone Commercial

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Using mosquito tone technology which produces a high pitched frequency that, in most cases, only those under 21 can hear, KFC, with help from DraftFCB, has launched a commercial which offers the chance to win a $10 coupon to the first 1,000 who know when the tone starts in the commercial. Blatantly casting aside issues surrounding childhood obesity (not that it's marketer's fault, mind you) and human physiology, KFC spokeswoman Laurie Schalow said, "It's really not meant to target 20-year-olds and under. We actually found there were quite a few people in their 30s who can hear it just fine." Uh, right. Gotta love public relations.

Oh wait, strike that. We can hear the tone just fine and we're, uh, well over 20. Guess we have great ears. Or the sound has been enhanced in the YouTube version of the commercial. Yup, it's been enhanced. Can't hear it in the commercial hosted on the KFC site. So it's back to lovin' PR. But there's no need to guess yourselves. The 1,000 coupons have already been claimed.

by Steve Hall    Apr-12-07    
Topic: Brands, Commercials, Promotions



Campaign Launched For Perfect Facebook Pic

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With the advent of consumer-generated media and YouTube, Spring Break just isn't what it used to be. Or maybe this guy just didn't get any action. Either way, he did accomplish something during his break in the form of a video that spoofs a parody of the Dove Evolution video. Entitled "Campaign for the perfect facebook pic," Courtney Podvin undergoes the usual evolutionary transition with the end product ending up on his facebook profile. Insightfully, the video ends with the statement, "No wonder our perception of people on facebook is distorted."

by Steve Hall    Apr-12-07    
Topic: Consumer Created, Good, Spoofs, Video



UK Junk Food Ban Bleeds into All Media

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The UK just extended a TV ban on junk food ads to magazines, newspapers, billboards, film and the Internet. The restrictions, which apply to virtually all foods but fruits and vegetables, are for ads targeted at those under 16.

Chairman Andrew Brown of the Committee on Advertising Practice states, "These comprehensive new rules are designed to help protect children's health while still allowing advertisers an appropriate degree of freedom to promote their products."

Let's latch onto this "appropriate degree" thing for a minute and ask ourselves to what degree it's appropriate to put milkshakes (which continue to colour our happiest sunshiny days) on a par with cigarettes. Hello? Parents? Hello?

by Angela Natividad    Apr-11-07    
Topic: Policy



Meth Spoofs Slutebrity to Hock Duds

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Dan Meth, who's clearly got a firm grip on what gets 15-year-old girls' pulses racing, launches this Natty Girls animated video for pricey boutique Live Natty. (Not to be confused with "nappy," which can get you in trouble.)

We sometimes winced and had to cover our eyes. Overall it is, as he so eloquently puts it, "top 40 bubblegum bliss." Unless we find an antidote not crooned by Britney Spears pre-breakdown, the song will be stuck in our heads for the rest of the night.

by Angela Natividad    Apr-11-07    




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