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Caress Does that Weird Overgrown Princess Thing

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Because apparently even grown women who aren't named Mariah Carey have fantasies about being princesses, Caress gives the longing a chance to star in their own fairy tales.

The website, meant perhaps for yoga mamas still squeezing their own toes into kids' ballerina flats, includes capabilities for creating Prince Charming as well as Harlequin Romance-style videos about ingenues who turn combative burlies into relationship trophies. Don't forget to catch the one about the career chick who learns there's more to life than business. (Whether that lesson leads back to true love or soap remains a mystery.)

In a previous life we may have lounged around concocting princesses while swathing ourselves in fragrant sodium laureth sulfate, but frankly we don't have to. We already know we're the best princess of all. Vera Wang said so when they tried this same approach.

by Angela Natividad    Apr-11-07    
Topic: Online



Mr Clean Leaps Late into CGM, Uses Oompa-Loompas to Distract Us

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Let's forget for a minute that the CGM wave is so last February. If Mr. Clean wanted to personify cleaning house, we'd think they'd use that big bald burly dude already featured on all their creative instead of haphazardly throwing an Oompa-Loompa at us from left field.

While we mentally rejected the idea of an Oompa-Loompa creeping around cleaning shit (they are very naughty, after all), we liked the screaming ADD-ridden kid. And if you can somehow top Mr. Clean on the weird video scale, you could win $10,000. Lookie, they even made the contest name rhyme: Make a Scene with Mr. Clean. How whimsical.

by Angela Natividad    Apr-11-07    
Topic: Games, Video



NASCAR Has Something to Prove, Uses Tees to Get Mean

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Debates over the legitimacy of racecar-driving as a "real" sport aside, there's one sport we never get tired of playing: mouthing off, a pastime NASCAR leverages in the ads for its Busch Series races.

To add texture to this most stimulating of face-offs, the ad-splattered organization features talking heads on ad tees. Iron-on drivers trash each other, make fun of their over-the-hill future selves and call out sluggish competitors.

Credited to BooneOakley, the campaign will run on ABC, ESPN and ESPN2, FOX and SPEED, as well as during the Nextel Cup races. Prints and Internet banners will also be floating around in NASCAR-oriented publications and sites.

The ads are compelling enough to inspire us to buy a NASCAR shirt, though we'd be bummed if we stood around waiting for them to talk and they just ... didn't.

For the buzzkills who respond to trash-talk with "WTF, mate? Got something to prove?!", NASCAR prepares the perfect slogan: Hell yeah, fucktard! "We've got something to prove." We added the first part, but we know that's what they meant.

by Angela Natividad    Apr-11-07    
Topic: Campaigns, Celebrity, Good, Promotions



Gatorade Gets Into Sidney Crosby, Lets Us Come Too

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Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.

We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.

With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.

by Angela Natividad    Apr-10-07    
Topic: Brands, Celebrity, Online, Strange



Job Site Blows People, Not Just Smoke, Up Executive Ass

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We are people of generally strong constitutions -- except when it comes to the perplexingly magnetic appeal of Goatse, which now transcends geek-realm and affects your average nine-to-fiver.

A reader points us to Boing Boing reporting on a commuter-tunnel-cum-executive-colon, courtesy of a job-hunting site in Hamburg. The idea suggests you don't have to crawl up an exec's ass for a dream job.

Generally speaking, anyway.

The poster has fundamentally changed the meaning of "Get in my belly!" for us forever.

by Angela Natividad    Apr-10-07    
Topic: Outdoor



ad:tech Chair Offers Vision of Conference's Future

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OK, so it's the all ad:tech issue today but you already know we're married to that conference. So there's the parties but there's also serious content and ad:tech Chair Drew Ianni has just published an article on the ad:tech blog which examines the current focus of the show and takes a look to towards where he'd like to see the show go in the future. He'd like to see the show broaden it's coverage beyond advertising and expand to encompass ans examination of "how digital media and technologies are transforming the business and discipline of marketing communications. " Check out his vision for ad:tech here.

by Steve Hall    Apr-10-07    
Topic: Industry Events



Adrants In Search of ad:tech San Francisco Parties

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Come on people. Two weeks prior to last year's ad:tech New York conference, we had at least eight known parties listed on our fun little ad:tech party calendar but with ad:tech San Francisco just two weeks away, we've got just two. Are you San Francisco marketers going to let New York marketers rule? Put you to shame? have more fun? Of course not. We know you can do better so let's get with it.

As a bit of self service to those in the industry who plan to attend the ad:tech conference in San Francisco a couple weeks from now, we're launching our own call for entry, socially speaking. We're interested finding out which companies are planning to host "social events" during the evenings of the three day conference. If you are a company planning a party or if you simply know of a party that is going to occur, please let us know. Along with all our learning during the show, we need our social activities as well. Send info to parties@adrants.com.

by Steve Hall    Apr-10-07    
Topic: Industry Events



Breath Freshener Associated With Farting. Yes, We Have No Idea Either

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OK, This is guaranteed to make you laugh. Bathroom humors always does. Oh, don't pretend you think fart jokes aren't are funny. We're not believing it for one second. We are biologically programmed to laugh at this stuff. Though each one of us has seen fart jokes delivered in every way imaginable, we still laugh at them no matter how they come. This one, though, is truly a classic. For some reason, Air Vigorsol wants us to associate its Air Action Vigosol breathe freshener with...get ready for it...a farting squirrel chipmunk who saves the forest from fire. Squirrels Chipmunks? Power farts? Breath freshener? Oh how some marketer's minds work. Winter has come.

by Steve Hall    Apr-10-07    
Topic: Commercials, Good, Strange



Axe Gets Creepy With Incestual Thoughts

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Now here's an Axe commercial that turns things completely upside down and goes all icky on us. Everyone knows wearing Axe body spray attracts females by the millions. What we didn't know is that huffing the stuff can cause some very odd and awkward behavior. This is one of those situations you hope you're never in. Unless, of course, she's your step sister or something like that. BBH created and HSI produced.

by Steve Hall    Apr-10-07    
Topic: Commercials, Strange



One Shows, Pig Ponders, Bloggers Conference

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- From May 8-11, The One Club will host its One Show Festival Week

- There are bad commercials that promote local Spring fairs...and then there's this one. But the agency, Big Bang Seattle, really, really wants you to know they created it.

- The Blogger's Choice Awards is now collecting nominations.

- And don't miss PostieCon, a conference in Orlando for bloggers to learn from the leaders in the space.

by Steve Hall    Apr-10-07    
Topic: Bad, Commercials, Industry Events



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