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Publicis New York Gets Its Photo Essay

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Well here it is. The result of the internal Publicis New York memo warning employees not to act like pompous ad dudes but rather like adults since New York Magazine would be snooping about the office for an "Office Life" photo essay. So, enjoy. Bathe in importance of information such as who plays video games with whom, who drinks together and who likes smoothies. Oh come on. Seriously. Don't make fun of it. This is really important news. After all, no one cares what's going on in Iraq these days.[Ed. Oh shut up you idiot. Stop making fun. Can't an industry based on creating pretty pictures to sell stuff get equal time?] OK, sorry. Besides, some of these Publicis people are cute!

by Steve Hall    Apr- 3-07    
Topic: Agencies



KFC Bowls Make High Marks in 2006 Product Awareness

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We like KFC decently enough but, post in-house rat-race, we just can't swallow the idea that KFC Bowls take the top spot in product awareness and most memorable launch, according to Schneider. Well, maybe we can. We're aware of lots of things that appall or just plain rub us wrong.

by Angela Natividad    Apr- 3-07    
Topic: Good



Google, Echostar Leave Nielsen In Dust With TV Ad System

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Following the launch of its toilet bowl-based free wireless broadband internet access offering, TiSP, Google just struck a deal with Echostar's Dish network to provide an auction-based ad sales system. The system will allow for placement on 120 cable nets and offer second by second commercial ratings. Advertisers will make CPM bid buys through existing AdWords account across the 120 networks by daypart or have the system spit out an automated recommendation based on provided demos.

Tying into Echostar's set top box and using commercial ratings, Google will provide bid details, placed ads, ad viewership and performance by network all withing 24 hours. Bypassing all the ratings foolery in which the industry is enmeshed, Google hopes to bring true value to inventory by supporting it with tangible numbers. Big names such as Intel, E-Trade and 188Flowers have bought in for early tests.

Google has made and will continue to make mistakes as it follows its path towards world domination but we have to give it to them for cutting through all the crap and, as Nike has always said, just doing it.

by Steve Hall    Apr- 3-07    
Topic: Good, Television



Guitar Hero Returns, Land Rover Moves, Tribune Privatizes

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- The Seventh Chamber, Kontraband's Viral seeding agency, is launching a new Xbox viral to mark the release of Guitar Hero 2.

- Manhattan based Submedia is unveiling a new technology for use with industry-standard 6 by 4 light boxes with a new campaign for Land Rover's LR2. A total of 15 displays, which contain no moving parts and become four-second movies as viewers walk past, will be rolled out in New York, Chicago, Los Angeles, San Francisco and Miami this week.

- Cynopsis reports, "Tribune Company, with its strategic review process concluded, announced a transaction which will take the company private, with shareholders receiving $34 per share in a two-stage plan."

- Omnicom's Chuck McBride-created Cutwater just snagged the $360 million Jeep creative account.

- Writing ever so eloquently, "You'll very probably get laid off, what with the fucking deluge of account losses and reviews this sad excuse for an agency is currently looking at," the always opinionated George Park sounds off Draft/FCB's claim everything is just fine.

- Here's an inventive use of an elevator to promote a forklift.

by Steve Hall    Apr- 3-07    
Topic: Newspaper, Outdoor, Video



Nike McFly Effort Contunues With Petition Site

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It seems the very dedicated Al Cabino just might have his way after all. For years, the man has been behind a grassroots effort to get Nike to manufacture the sneakers Michael J. Fox wore in the 1989 movie Back to the Future 2 during the year 2015 scene. A petition site McFly 2015 has been launched to collect signatures and convince Nike there's a market for the shoes. Oh, naturally, there's a MySpace site too.

by Steve Hall    Apr- 3-07    
Topic: Brands, Consumer Created, Online, Social



Google Streams the 'Net Through Porcelain

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Google has a lot of fun with easter eggs, probably a big reason why, despite its soul-sucking bulk, it manages to keep the allegiance of Gen-Yers who prefer smoothie options to 401Ks.

While we panicked over a spotty internet connection a friend sent us here, which seemed like a joygasmic option until we read up on installment.

If you want to don the gloves, be our guest. Is this what Google employees spend the allotted 20 percent of their independent project time doing?

by Angela Natividad    Apr- 3-07    
Topic: Online, Spoofs



VW Auctions Off Hoods Without Car Attached

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We have no idea what anyone would want with a Volkswagen Touareg hood without the rest of the car attached to it but that's the premise of a promotion the automaker is doing as a benefit for Feed the Children. Volkswagen will auction off two Touareg hoods that were signed by 40 athletes, musicians and actors during a Las Vegas Volkswagen Important People promotion in Las Vegas February 16-18 and during the National Basketball Players' Association Gala February 17. The auction began yesterday with minimum bids set at $500. Sadly, neither of the bids (one, two) have seen any action yet which, again, begs the question...who wants a hood without the car even if it does have a bunch of celeb signatures. Despite that, we have no doubt the hoods will eventually be scooped up.

by Steve Hall    Apr- 3-07    
Topic: Celebrity, Events, Strange



MasterCard ... Phones ... Boooo

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Post-Priceless, MasterCard's marketing attempts fail to gather much interest or headway. Their new thing, called MasterCard Nearby, leverages the power of wireless provider go2 and a lot of early '90's creative to encourage people to interact more with the brand. The service enables you to do exciting and card-relevant things, like search for ATMs. We started to boo but were interrupted by a yawn and now lack the energy to keep booing. Oh well.

by Angela Natividad    Apr- 3-07    
Topic: Campaigns, Mobile/Wireless



Floating Balloons With Puma Goodies Mezmerize

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We apologize for not highlighting earlier when it occurred in mid-March. We meant to. really, we did. Somehow it got lost in the pile of "publish me!" requests filling up our inbox. Usually, we just let these missed pieces dies a happy death but this work from ADK and 60 Layers of Cake for Puma's Travel Golf collection is too mesmerizingly beautiful to just toss in the trash can.

On March 17 in Antwerp, 2,000 golf ball shaped helium balloons attached to Puma golf items were sent aloft to float down Meir, a busy shopping street as well as near taxi stands, train and bus stations. People were free to take the items. Labels were attached to the balloons that described the collection and directed people who grabbed them to the Puma website. The effort aimed to convey the "packable, portable and playable" qualities of the line.

Several images of the work can be viewed here, here and here. You can also drink in the beauty of this "Travel Light" campaign in a video here.

by Steve Hall    Apr- 3-07    
Topic: Best, Guerilla, Outdoor



Cuss Cards Expand Everyday Vernacular to 6 Tongues

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The problem with cursing like sailors is when you're actually angry no words seem intense enough, so you just end up sputtering and needlessly flailing your hands. There is nothing worse than having righteous rage confused for epilepsy. For these situations, Cuss Cards come in handy.

Don't just say shit. Say merde. And if French ain't your cup of tea, raise verbal hell a la Madrid, Rome, Amsterdam, Berlin and Stockholm.

Diseases are a popular means of expressing distaste in Dutch, whereas the Italians are fond of blasphemies. Don't you feel smarter now? For more worldly ditties, check out the map.

And yes! There are games, and their names are fun to say.

by Angela Natividad    Apr- 3-07    
Topic: Good, Online, Trends and Culture



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