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Rubel Reprimanded, Lonelygirl15 Spins, Mamet Directs

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- PC Magazine editor in chief gives Steve Rubel an earful over a comment he made about the magazine on Twitter. Steve Rubel responds.

- Cynopisis reports, "Google CEO Eric Schmidt mentioned his company was 'very close' to releasing a new digital filtering system called "Claim Your Content" that would automatically identify copyrighted content via audio and video fingerprinting technology. Speaking at a keynote session at NAB, he claimed two or three partners are currently testing the tools. Schmidt also said that YouTube is also working on a video advertising network that will involve pre-roll and post-roll spot ads."

more »

by Steve Hall    Apr-17-07    
Topic: Commercials, Consumer Created, Policy, Social, Tools, Video



Catholicism: Not a Religion but a Lifestyle

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OMG OMG. We are so on board Catholic Mobile. There's no hold queue for prayer, is there?

Merci to Bill at Make the Logo Bigger. "Make your phone ... 100% Catholic too." It really doesn't get any better than that.

Give us a rosary with built-in white earbuds and we'll be set. Set.

by Angela Natividad    Apr-17-07    
Topic: Online, Packaging, Strange



Play-Doh Brings Reading to Life!

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DDB, Milan orchestrated this neat campaign for Play-Doh. The copy reads "The world needs children's dreams." Advertising for Peanuts has more images along the same vein.

We happen to like this campaign a lot because we did something similar with our own Play-Doh. The only difference is, we only had the colour green and were later fined by the library for defacing public property. See, that kind of stuff doesn't happen in the sanctioned world of ads.

by Angela Natividad    Apr-17-07    
Topic: Good, Magazine



Vera Wang Inaugurated HP First Lady

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...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.

But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.

by Angela Natividad    Apr-17-07    
Topic: Campaigns, Celebrity, Commercials, Television



Trident Does Whimsical Website Thing, We are Not Amused

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Adverblog tips us off to the weird new website for Trident courtesy of agency AKQA, whose revamp falls neatly in line with other navigational works of whimsy we've seen lately (1, 2, 3).

We initially explored the site to try hunting down the Teletubbie-looking guys from the Adverblog illustration, but after six wasted minutes clicking all over the place we called it quits in disgust and disdain.

It's a lot of bells and whistles wrapped around a PowerPoint presentation. Really, everything leads back to a dull, almost clinical pop-up or pull-down checklist of Trident benefits.

The ever-present chattering teeth bug us the most, though. They follow you everywhere.

by Angela Natividad    Apr-17-07    
Topic: Bad, Online



G4TV Pushes Ninja Show with Playground Pastime

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G4TV just kicked off a promotional campaign for a show called Ninja Warriors, which is supposed to be really hot in Japan (where it is called Sasuke).

Entitled Rock Paper Scissors, the spot allegedly features actual Shaolin monks. We seriously doubt that because Shaolin monks don't douche around on game show ads; they sit in stone temples and crush bone with their minds. Anyway, the spots are very Kill Bill meets Bud Light.

72andSunny did the work, and there are three more videos to anticipate, slated for April's end - which would be about nowish.

Didn't ninjas go extinct in 2006?

by Angela Natividad    Apr-17-07    
Topic: Commercials, Strange, Television



Carnivorous Eyeball Draws Gen Y to High Culture

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The under-25 demographic can't be talked into a museum unless they're enticed with weird imagery, like clawed eyeballs that eat things and violently relieve themselves.

Thus advised by agency Bailey Gardiner, the Museum of Contemporary Arts San Diego launches Feed the Greedy Organ, a mishmash exhibit of international artists. There's a nifty film component and a Thursday Night Thing where deejays and eclectics can gather 'round and prep for the pompous cocktail parties of tomorrow.

And because they need still more coaxing to get their asses through the doors, museum entry is free for anybody under 25, courtesy of QUALCOMM.

Thankfully the campaign seems to be working. In its first month the program's redemption rate has already tripled. Not that it quite means anything over the short-term considering admission is free, but maybe today's jeunesse will become tomorrow's nostalgic loyalists: Honey, let's swing by the museum. They used to have this awesome man-eating eye...

by Angela Natividad    Apr-16-07    
Topic: Good, Promotions, Strange



Plan Your Party Schedule For ad:tech San Francisco

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If you're heading to San Francisco next week for the ad:tech Conference, you'll want to check out the ad:tech Party Calendar so you don't miss any of the parties held over the three nights of the show. Briefly, on April 24, PartyWithaStar and Boca Networks are hosting a party at the W Hotel; Bay Area Interactive Group will host one at 11 Minna and EVN/CNET will host one at DNA Lounge.

On April 25, the Online Lead Generation Association will host a party at Thirsty Bear; ad:tech will host its own ad:tech Awards Show party at Moscone North; AdFemme will host one at a yet to be determined location and the usual multi-company party will be held at Mighty. On April 26, Fetchback will host a party at the W's Living Room Bar. All the details including times and locations can be found on the calender.

We'll be adding more parties to the schedule as we find out about them. If you know of any, feel free to send the details to us. And if you want a taste of what to expect, check out the New York ad:tech party scene here.

by Steve Hall    Apr-16-07    
Topic: Industry Events



VW Does Forrest Gump

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We loved the plain innocence-bordering-on-stupidity of Forrest Gump and Sao Paulo Brazil agency AlmapBBDO has borrowed that notion for a new Volkswagen Golf commercial which highlights the scene in the movie where Forrest decides to run back and forth across the country. This time, he does it in a Golf.

by Steve Hall    Apr-16-07    
Topic: Commercials, Good



Not Many Junkies Make it to the Nursing Home

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Now here's an intriguing take on anti-drug marketing. We're not sure if it's as powerful as the recent Montana Meth campaign but it does highlight one important fact about drug use: it can lead to a young death. So, seeing a bunch of old folks toke, shoot and snort accompanied with the tagline, "There's no such thing as an old junkie," is an intriguingly powerful message, indeed.

by Steve Hall    Apr-16-07    
Topic: Commercials, Good



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