« Mar-07 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  | May-07 »

Baby Birth Inspires Monster Maker


This is really interesting. To offset the costs of a new baby, a dude named Len started something called Monster by Mail, where he offered to draw 150 unique monsters for cash.

Word on the street is he met the 150 mark within a week. You can see all the monsters here. And check him out drawing the last one.

Congrats on the new baby. We're so glad you didn't jump on the million dollar homepage boat. You know what would be awesome for the next set? Painting with a physical gimmick, like this dude who painted Bruce Lee by chopping at the wall.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Online

William Shatner Gets a Falcon. It Suits Him


Priceline takes William Shatner, who's pompous by default, and makes him pompouser still with the use of a falcon and an eyepatch and ads that seem to drag on and on and on.

Check it all out at Falcon of Truth. You need a code to get in but we can assure you of either one of these two soothing facts:

* You're not missing out on much, as it contains the usual peppy text, promotional images and downloads

* You'll probably get some sort of invitation to see it eventually

We will leak one thing, though. Be among the first 100 to e-mail Priceline with your name, address and size and you could get a Falcon of Truth shirt. No, we're not kidding. Scramble for your Outlook right now.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Celebrity, Good, Online, Promotions

Broken Tongue Makes Ass of You, Says Skill Language School


For its client the Skill Language School, Leo Burnett, Sao Paulo puts together an interesting trio of prints involving animal-shaped balloons with wince-worthy getting-to-know-you dialogue on the bodies.

The balloon animals they selected made us LOL in real life: choose from a dog (at left), an ass and a snail. All that's missing, really, is a douche, but that would probably be hard to define in balloon-animal language.

The tagline: "Don't risk sounding ridiculous in [English/Spanish]. Skill Language School." Straightforward. We like it.

by Angela Natividad    Apr-19-07    
Topic: Good, Magazine, Strange

Reebok Explores the Jogversation Landscape


mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.

While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.

A far cry from the hip-hop effort of last year.

by Angela Natividad    Apr-19-07    
Topic: Brands, Campaigns, Commercials, Good, Television

ad:tech San Francisco 2007 Party Map Published


If you're heading to ad:tech in San Francisco next week and need an easy guide around town to find all the parties, check out our customized ad:tech Party Map with all the party locations and details, You can also check our ad:tech Party Schedule which lists the dates, times and all relevant details regarding the parties as well. Be sure to check out the recent editions and plan your evening accordingly.

by Steve Hall    Apr-18-07    
Topic: Industry Events

Adrants' Future of Online Advertising Pass Winners Announced


Last Wednesday, we put a call out to the readers of Adrants who were interested in winning a free pass to the upcoming Future of Online Advertising Conference to be held June 7-8 at New York's Gotham Hall. Well, a week has passed and after tremendous interest, we're ready to announce the winners of the five free passes.

And, the winners are: Healthy Web Design's Dawud Miracle, iwebinvester.com's Darryl Newton, Intercept Interactive's Josh Kaner, Sullivan Higdon & Sink's Seth Gunderson and Burns Marketing Communication's Patrick Hunt. We will contact each of the winners individually to award them their free passes and we thank the organizers of the Future of Online Advertising conference for offering us the passes to give away to our readers. We hope to see you all at the conference.

by Steve Hall    Apr-18-07    
Topic: Announcements, Industry Events, Promotions

Chanel's Writhing Beneath the Sheets Hottie Too Hot For Canadian TV


The Television Bureau of Canada isn't too pleased with a recent commercial from Chanel and has refused to air the ad. The spot, featuring semi-naked female perfection rolling about seductively in bed while asking her man if he loves her lips has been deemed too risque for Canadian television. The TVB says portions of the ad must be pixelated before they will approve it for broadcast. Predictablely, Chanel is balking. Chanel Canada's Public Relations Executive Director Anny Kazanjian told Marketing Daily, "When you tamper with the original product, it doesn't really leave much. Once you begin changing it, you really move light years away from what it's intended to be, and that defeats the purpose."

more »

by Steve Hall    Apr-18-07    
Topic: Commercials, Policy, Racy

What Nappy Headed Ho? Advertisers Want Imus Back


How soon we forget...but just one week? Yup. Advertiser are already talking about hooking up with Imus just a week after he was fired from CBS for his "nappy headed ho" remark. GM spokeswoman Ryndee Carney said, "We obviously don't condone his statements, but we have found value advertising on Imus in the past. Up to this point, the good has outweighed the bad. If an opportunity is presented to us, we would assess it just like we do all the other opportunities that come our way." Ah yes, corporate drooling for eyeballs continues to outweigh taking a stand on an issue. It's just too alluring to ignore the wallets of those who might still listen to Imus if and when he ever were to reappear.

more »

by Steve Hall    Apr-18-07    
Topic: Celebrity, Radio, Trends and Culture

Iceland Respects Women, Likes Vodka Tasting Vodka, Doesn't Wear Sandals


Celebrating its status as the first country to have a female president (because they don't think women are good for only one thing), its preference for vodka flavored vodka (as opposed to banana...which you could just eat if you wanted banana flavor) and its similarity to Jesus who turned water into wine (as opposed to turning water into vodka without wearing sandals because it's too cold), Reyka Vodka trots out some understated dry humor to promote its spirits. The result oddly transfixing in a "wow, this doesn't look like an alcohol ad" sort of way.

by Steve Hall    Apr-18-07    
Topic: Good

Dents Promote Cars That Don't Get Dents...We Think


We're inclined to agree with Autoblog on this one. We're not sure we'd like large magnetic stickers that look like dents placed on our cars to somehow illustrate how tough the VW Polo is. Not to mention the questionable strategy behind the move as questioned by Autoblog which wrote, "Besides, what message does this bone-headed marketing campaign really send for the Polo? Is it: 'Polo: the steering is so bad, you'll have little control when you try to park.' Or could it be: 'Polo: the car everybody else will hate because it reminds them of the stupid magnet that got stuck on their car.'" Indeed. We don't really get it either.

by Steve Hall    Apr-18-07    
Topic: Bad, Guerilla

« Mar-07 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  | May-07 »