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Nintendo Plays With Sony's Balls


Oh look, Sony's got another Bravia Balls ad. Oops, sorry. Pardon our confusion. We're easily suckered by such similarities. When ever we see colored balls flying though the air we can't help but think of Sony's...uh...balls. But no. This isn't a Bravia Balls ad. It's a Nintendo commercial breaking Monday, April 16 introducing the Pokemon Diamond and Pokemon Pearl games.

Leo Burnett created the spot entitled Pokeballs which features children in a variety of different locations watching Pokeballs fall from the sky in anticipatory amazement. After Sony Paint, we were in the mood for another ball spot but, alas, this isn't it. Nintendo's got Sony by the balls now.

by Steve Hall    Apr-15-07    
Topic: Brands, Commercials, Good

Alice Cooper, George Lopez, Others Rap About Golf


Last fall Crowne Plaza Hotel hired Fallon Minneapolis to kick up a golf affinity program along with the hotel's Invitational at Colonial PGA Tournament. The agency put an odd combination of golfers together such as David Feherty, Natalie Gulbis, Dan Jenkins, George Lopez, Lee Trevino, and Alice Cooper and filmed the results. Alice Cooper in a conference room talking about golf is just way, way out of place. But, it seems to work. There's several spots in the series. One can be viewed here.

by Steve Hall    Apr-15-07    
Topic: Campaigns, Commercials, Good

Google Scoops Up DoubleClick for $3.1 Billion


And the giant gets even bigger. Google has acquired DoubleClick. With this acquisition, Google obtains something it didn't have before: entry into the world of display advertising, the ad serving that goes along with that and the close relationships Double Click has with advertisers, publishers and agencies. That one phone call ad buy gets ever closer. Along with the deal, Google gets affiliate marketing company Performics, which DoubleClick recently acquired, further boosting Google's own recent launch of a CPA service.

by Steve Hall    Apr-13-07    
Topic: Online

Killer Jeans Take On Killer Situations


Some print campaigns are just so odd they make you stop and look. This Killer Jeans effort is one such campaign. Touting its Immortal Jeans line, we've got a Disney Test Track/crash test dummy-style approach with the required auto babe. We've got the hipster base jumper and we've got a mine sweeper crew. Get it? Dangerous situations? Killer Jeans? Good. We didn't want to have to spell it out for you.

Bates Enterprise Mumbai created the campaign.

by Steve Hall    Apr-13-07    
Topic: Campaigns, Good, Magazine

Lawn Tractor Becomes Pinball Game


Copywriter: "I got it! Cub Cadet helps you win back your weekend. We can make it into a retro pinball game." Art Director: "Cool. We can have all the tractors be like pinballs so we can illustrate how tight the tractors can turn!" And that's exactly what Pittsburg agency Blattner Brunner did for Cub Cadet. It's different. We will give them that. See the spot here.

by Steve Hall    Apr-13-07    
Topic: Commercials

Wait For It. No Really, Wait. Yes. Keep Waiting


We clicked. We waited. We clicked. We waited. We saw the guy scream. We clicked. We waited. We saw the tree. We clicked. We waited. We waited. We waited. We...oh just go experience it for yourself. Really. Trust us. You'll love it. Compliments of Weiden + Kennedy for Electronic Arts' Burnout Dominator. Obviously Firefox 2.0 doesn't like this site. Oh wait. It's supposed to do nothing. Right?

by Steve Hall    Apr-13-07    
Topic: Games, Online

Teenage Mutant Ninja Turtles Illuminate Brazil, Stage Rescue


Beamvertising is back and bringing the Ninja Turtles to life outside the big screen.

For the Brazilian film Tartarugas Ninja, the beamvertised Turtles enacted a mini-rescue against a building, utilizing its actual dimensions, which made the show that much more realistic. We admit it came as a comfort to us to watch them in live action. We have always wanted them to be real.

by Angela Natividad    Apr-13-07    
Topic: Good, Guerilla, Outdoor, Promotions

Montana Meth Campaign Instills Anger, Despair, Retribution


Watching these new Montana Meth spots makes one want to grab a gun, hunt down a drug dealer, stick the barrel of the gun in his mouth and blow his fucking head off. Yes, these new Venables Bell & Partners-created spots are powerful. Very powerful. Shot in single continuous takes and directed by the brilliant Darren Aronofsky, the four spots explore the effect of Meth not just on the individual but also on that individual's friends and family. A girlfriend gets sold for drug money. A mother gets hit by her drug-addled son while he steals her money. An overdosed girl gets dumped at the hospital by her "friends." A husband and wife lock their out-of-control son out of their home. Powerful stuff, indeed.

more »

by Steve Hall    Apr-13-07    
Topic: Best, Campaigns

Proper Dress Increases, CBS Goes Online, Holiday Squeaks



Dressing properly pays off. USAToday.com's recent face lift has increased registrations by 380 percent.

- CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.

- BudTV ain't cookin'. Traffic has dropped 40 percent since its launch in February.

- Elana Centor sat down with Fallon copywriter Paula Maki Biondich to discuss her work on the latest Holiday Inn commercial in which bloggers and WiFi are celebrated. That squeak at the end? No idea.

- Verizon has jumped on the Adwalker train and is using the "human TVs" to promote its FiOS service.

by Steve Hall    Apr-13-07    
Topic: Brands, Commercials, Guerilla, Online, Television

MSVU Says 'Don't Come Here,' Students Respond in Droves


Putting that reverse psychology argument to rest, Mt. St. Vincent University contends it worked for them -- and they have data to prove it.

Alongside Extreme Group MSVU launched Good Thing, a campaign that courts savvy new students by telling them not to attend the university because it would ruin their small class sizes and good vibe. Shirts were printed with "Seriously. Don't come here. We've got a good thing going."

Featured at Empire Theatres, a popular hangout, and online, early creative consists of sharp graphic design (1, 2, 3) then, later, more casual animation (4, 5, 6) instead of ho-hum study-on-the-lawn photos. Nice work.

Apparently future co-eds thought so too. Applications leaped 7.8 percent and visits to the site saw an 18.5 percent jump compared to the same time in 2005. Who'd have guessed disinterest -- even feigned disinterest -- is magnetic?

by Angela Natividad    Apr-13-07    
Topic: Campaigns, Good

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