Can A Sharpie Poster Push More Sales Than A Glossy Ad?


Today, my classmate Zach noticed this Zyrtec ad on telephone poles all over Boylston and Tremont street in Boston.

The flyer reads:
"Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec"

Not that this is any sort of scientifically-vetted research but considering Zach took the time to take it off a dirty Boston telephone pole and pass it around and show his friends, it definitely seems to have made an impact... and it achieved that effect without shutting the city down like other Boston-based guerrilla efforts. It was cool to see how simple copy scribbled with Sharpie on plain white paper taped to telephone poles around the city had the ability to cut through the clutter of its competitors' glossy ads.

by Amanda Mooney    Apr-14-08    
Topic: Good

Pre-date 'Tire Kick' Insures Satisfaction


We do it with cars. Why not with people? After all, most people want to know what they'll be riding before they ride it. The woman in this commercial for Auto Trader Canada isn't taking any risks before commencing her date.

Two other spots which follow similar scenarios are here and here.

by Steve Hall    Apr-14-08    
Topic: Commercials, Good

Is It Wrong to Want to Live in a World Manufactured by Sony?


Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought.

Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.

more »

by Angela Natividad    Apr-14-08    
Topic: Best, Brands, Campaigns, Online, Video

Nike: Jump Over a Moving Car. Kobe Bryant: How High?


Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera's face and then jumps over an Aston Martin coming at him from 50 MPH.

"DON'T -- TRY -- THIS -- AT HOME!" he shouts, but come on. How often have you done some dumb shit on a boring afternoon just to see if you could?

That Kobe. If he's not cheating on his fine-ass wife, he's doing silly shit for shoe dollars. Way to set an example, role model guy.

We're filing this under "Bad," but what we really mean is "Stupid."

by Angela Natividad    Apr-14-08    
Topic: Bad, Brands, Online, Sponsorship, Video

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Rubbing is Not A Good Thing on the Subway


Not every subway rub is purposeful. If certain people have bodily protrusions that are larger than normal well, then, some rubbing is to be expected. But, according to this Massachusetts Bay Transportation Authority poster, rubbing on the subway will get you exposed. And this kind of exposure is not of the good variety.

by Steve Hall    Apr-14-08    
Topic: Outdoor

Naked Ass Says Your Customers Are Exposed


Some readers think the only thing we like to write about here on Adrants is T&A. Well, who are we to argue with reader's assumptions so here is yet another T&A-based ad for you all to slather over. In fact, you won't be the only one's who do slather over it as, apparently, the ad caused quite a crowd at a recent RSA trade show.

People are so easily manipulated. Especially by ass. Even if it is crappy trade show ass with copy so predictable it likely wrote itself. Is it possible to tire of this dreck? Apparently not.

by Steve Hall    Apr-14-08    

Hapa Ain't No Half-Wit; It's Really Rather Sly


To promote afternoon Happy Hour, Hapa Sushi Grill & Sake Bar coupled public utility images (like the "Slippery when Wet" symbol or the crosswalk man) with the legal language of liquor advertising ("Drink responsibly").

The result is a set of prints that merit a double-take and a smile. At left is "Chopstick responsibly." Also see "Flirt responsibly" and "Dance responsibility" (wardrobe malfunction!). Agency: TDA ADVERTISING & DESIGN, Boulder.

more »

by Angela Natividad    Apr-14-08    
Topic: Campaigns, Newspaper, Promotions

Seth Godin Praises Twitter; Seth's Tweetiquette Critiqued


Seth Godin recently wrote a warm laudy post about how Twitter is great for building trust, brand equity and ultimately sales. Practically two seconds later, marketing and social media blogger Ryan Kuder wrote Seth an open letter declaring shenanigans.

It's not that Seth is wrong. Twitter is a great relationship development tool. I maintain daily contact with more people on Twitter than I've met in real life over the past year. We pass on streams of thought, as well as links we find interesting or valuable.

Occasionally, that interesting or valuable link brings users to our website. But that isn't only or always the case ... and this is where Ryan raises his complaint.

"I've got a beef with the way you use Twitter," he writes, "Because you don't use it."

more »

by Angela Natividad    Apr-14-08    
Topic: Good, Online, Opinion, Tools, Trends and Culture

Will Teens Gone Bad Lure Boppers Back to 'Gossip Girl'?


With help from 72andSunny, the CW Network is using suggestive shots of teens -- flanked by the phrase "OMFG" -- to promote the April 21 return of Gossip Girl.

Despite crappy ratings, Advertising Age calls Gossip Girl the CW's flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones.

Wow. Teens have sex on TV. And here I was thinking Dawson's Creek was really about a body of water.

more »

by Angela Natividad    Apr-14-08    
Topic: Online, Promotions, Television

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