Tim Gunn Touts Tide. Consumer Reports Corrects Him


Tim Gunn knows a thing or two about fashion. By association, he knows a thing or two about laundry detergent. Strike that. He only knows what Tide pays him to know. In a recent Tide Total Care commercial, Tim touts the anti-fading qualities of the product.

Taking Tim's Tide claims to task is Consumer Report's Theresa Panetta who examines the commercial's claim Tide won't fade clothing after 30 washes. After testing the claim against two other detergents, Consumer Reports found Tide Total Care faded a test dress "just a little bit" compared to All Small and Mighty.

But the big insight was discovering the third detergent, Tide 2X Ultra Coldwater, did just as well as the other Tide detergent, Total Care, at half the price.

So while Tide's commercial claim is technically true, they'd rather us not know they make another product that does just as ell but costs half as much. Greedy bastards.

by Steve Hall    Jun- 9-09    
Topic: Brands, Celebrity, Commercials

Fifty Winning Killed Ideas Unveiled Next Week


The time is near. In fact, the day is next Tuesday. The winning fifty Killed Ideas will be unveiled and a People's Choice Vote will be launched. You will be able to choose which of the fifty Killed Ideas are your favorite so make sure you visit the site on Tuesday.

The coveted Killed Ideas Volume I will also be released Tuesday. Getting your hands on one won't be so easy though. The books are being sent to some creative gurus in the industry, worthy members of the press and special friends who have mailed in their bribes. OK, so the last part isn't true but Adrants will have a few that will be offered up as part of a yet to be determined contest.

Are you one of the fifty? Make sure you're here Tuesday to find out.

by Steve Hall    Jun- 9-09    
Topic: Industry Events

Emma Watson Brings Charm to Burberry


Fresh out the Harry Potter franchise, Emma Watson returns to earth on behalf of Burberry, which managed to score her in full postpubescent splendour.

She's clearly not the geeky kid witch we all took her for -- although this Mary Poppins-esque carpet bag leaves us with the sense she may have a few tricks yet. Or maybe she's just hiding an oversized umbrella that conjures the east wind when she needs to make life-changing nanny trips.

Brought to us by the incomparable Jeremy Dante.

by Angela Natividad    Jun- 9-09    
Topic: Brands, Celebrity, Magazine, Poster, Sponsorship

Soften Their World -- Before They're Too Big to Fight Back.


We've heard it said that we'll always be about five or six years old in the eyes of our parents -- no matter how much we accomplish, how old we really get, or where on our bodies our hair starts to grow.

Which is why this campaign for UK-based Fairy hits home in a manner both awkward and charming. Each spot depicts a generic Gen-Xer getting infantilized by his mom, who despite old age (and complete senility?) hasn't lost any of the maternal instincts she possessed in the prime of motherhood.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Good, Television

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Boston Ad Club to Celebrate History with Reunion Event


On June 22, the Boston Ad Club will host The Ad Club Reunion, an event which hopes to bring together everyone who's had anything to do with the Boston ad scene over the last few decades. Originally the vent was to be held at the TD Banknorth Garden but then there was a small uprising over the ticket price which was, in response to the outcry, slashed to $80. The event was also moved to Cyclorama, a venue that will cost the organization less money.

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by Steve Hall    Jun- 9-09    
Topic: Industry Events

Mini Markets to Vampires for True Blood's Season 2


@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.

You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.

This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Good, Online, Outdoor, Promotions

Qdoba Burritos Smack of Stop-Motion Freshness


There's something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food involved is fresh.

Not that we're in any position to judge the freshness claim tied to Qdoba's handmade burritos, which we've never tried and which actually look appetizing, actually. Would be nice to sink our jaws into some cheesy beans and warm tortilla right now.

Work by Amalgamated, best remembered by us for its final-frontiersy attitude toward bodily fluid's true colours.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Television

It's Like 'Conjunction Junction,' But So Much Hipper.


EUTube -- the YouTube channel of the European Union -- is seeding a video called "Electrical Derby," whose job is to educate viewers about electricity, while propagating the Eurotrash pop culture aesthetic that gives spoofs like this a perpetually appreciative audience.

After a few watches we're fairly confident we'll be experts in how batteries work; but every time we start the video up again, we get caught up in fantasizing how RAD it would be to spend a few hours at a neon roller derby.

We like the idea, but imagine trying to explain supermagnets at a rave. (Actually, it's possible we've done that -- and it all went horribly wrong.) In any event, "Electrical Derby" is a follow up to "Chemical Party," last year's attempt to teach chemistry with synthesized music and mating rituals.

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by Angela Natividad    Jun- 9-09    
Topic: Cause, Good, Trends and Culture, Video

'Local Porno Buyer Jim Scott Has Been Taken Hostage. Along with His Pornography.'


This shit's over-the-top, but we got one or two dry giggles out of it.

It's embarrassing enough to get called out for mumbling your porno mag of choice to an old Asian cashier with no sense of empathy, but then your high school crush shows up -- and the cashier starts offering you self-pleasure freebies, too?

Things only worsen from there, Judd Apatow-style. Think hostage situation, daytime TV, publicly humiliated mother, the whole nine: in other words, a morality tale parents tell their starch-collar boys when they're young, to keep them from wanting to touch their wees.

more »

by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Online, Video

...But How Does This Solve the Problem of Phallus-Shaped Pop-Ups?


Now your second head has an ally: a third eye, right where it counts. To encourage more illicit behaviour in inappropriate places, Brazillian adult site Sexy Clube sent a rear-view mirror to the homes of its customers.

The gooseneck mirror attaches by suction to the back of your monitor. Its purpose is to give you a, uh, heads-up when Bossman is about to catch you in the act of surfing titty. Thus equipped, Sexy Clube hopes it'll stimulate annual subscription renewals.

Probably doesn't help that the back of the mirror reads "Sexy Clube," though. Nothing screams "PORN ADDICT!" like porn merch!

Still, nice effort by DM9DDB/Brazil.

by Angela Natividad    Jun- 9-09    
Topic: Guerilla, Product Placement, Promotions

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