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Rupert Murdoch Places 'We Are Sorry' Ad

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Following the snooping scandal that included allegations Rupert Murdoch's News of the World had engaged in wiretapping of many UK residents including the royal family, Murdoch has placed an apology ad in UK newspapers.

The ad reads, "The News of the World was in the business of holding others to account. It failed when it came to itself. We are sorry for the serious wrongdoing that occurred. We are deeply sorry for the hurt suffered by the individuals affected. We regret not acting faster to sort things out. I realise that simply apologising is not enough. Our business was founded on the idea that a free and open press should be a positive force in society. We need to live up to this.
In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us."

by Steve Hall    Jul-15-11    
Topic: Newspaper



SocialBase Handbooks Offer Step by Step Advice For Brands

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Back in the day there was document management to take care of all your office productivity and organizational requirements. Then came Google Docs when it all moved online and now with the explosion of social media data brands have to monitor and collect there's SocialBase, a "collaborative social media productivity platform."

And if that weren't enough, now there's SocialBase Handbooks, a collection of step by step, Handbooks written by experts that map out effective social business programs. And they're backed into SocialBase ready for users to refer to when managing their own social media programs.

Handbook information comes from Janet Aronica of oneforty, Rachel Happe of The Community Roundtable, Becky McCray of SmallBizSurvival, Causemedia Group, TechStars and Flybridge Capital.

by Steve Hall    Jul-15-11    
Topic: Tools



Why Google Plus Isn't Ready For Prime Time

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When we first joined Facebook like the day after it opened publicly, it was a wasteland of crickets. Well, not exactly. There were millions of college students but no one we'd ever have an interest in interacting with aside from the random ogling of some hot college chick mirror pic'ing herself or the annual onslaught of Halloween Lingerie Party pics. About a year later, the friend requests started piling in from marketing folks who were just discovering Facebook's existence. And then it was your brother and your mother and your aunt and your ex-girlfriend and that annoying kid from high school who'd plaster your Wall with inanities about the "good 'ol days."

Now, the reverse is happening with Google+. All the marketing people and social media geeks have pounced on Google+ first and the hot young college chicks (and your relatives) don't give a shit. Maybe they - and the rest of the world - will someday but for now it's just a geek fest full of geeks talking about geeky shit about which the rest of the world could care less. We say walk away for a year and come back when it's actually useful. And the hot chicks have discovered it.

by Steve Hall    Jul-15-11    
Topic: Opinion, Social



Ford Launches Action Sports Camp

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Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."

The Octane Academy will connect fans with their favorite Ford action sports driver from
Ken Block to Brian Deegan to Tanner Foust to Vaughn Gittin Jr. for the opportunity to
get behind the wheel and race a car.

Of the program, Ford Group VP said,"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports. With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."

more »

by Steve Hall    Jul-15-11    
Topic: Brands, Events, Social



Levi's Explodes It's Way Into (Wannabe) Cool

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Really. What's a brand to do anymore? Every last tactic used to appear cool and hip and all connected and shit has been used. And used. And used. Over and over. And over again. And again. But, apparently, a good explosion is always worth a minute or two of your time. Or at least that what Wieden + Kennedy Amsterdamn thinks.

The agency, which hooked up with Portuguese artist Vhils, created murals of local artists on portions of the Berlin wall...and then blew them up...in, of course, slow motion.

All to sell a few pairs of jeans. Or something like that.

more »

by Steve Hall    Jul-15-11    
Topic: Commercials, Creative Commentary, Video



Rihanna Ousts Megan Fox, App Gives Access to David Ogilvy

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- Shocker! Rihanna is set to replace Megan Fox as the face of Emporio Armani.

- Yikes! Something about a grown teenage boy still living in his mother's womb because she craves Skittles during pregnancy.

- OK gum is just never ever as unexpected as a gum brand would have us believe it to be.

- iPhone app lets you pitch ideas to David Ogilvy.

- Like big boobs in bikinis? Then you'll love the new cooking show Look Who's Cookin featuring Tehmeena Afzal.

by Steve Hall    Jul-14-11    
Topic: Brands, Celebrity, Strange



Girl Travels Across Internet in Search of Magnum Ice Cream

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So we've seen iterations of the site-to-site travel thing before but we really like the way Unilever went about this site jumper for Magnum ice cream. The purpose of the game is to catch as many pieces of Magnum ice cream as fast as you can as you traverse across a collection of websites. The site was promoted on MSN sites around the world.

The game highlights the brand's "for pleasure seekers" approach by sending the player across a multitude of pleasure-related websites. Though it takes a while to get to the end of the road, the trip is quite engaging and catching all the pieces of ice cream gets a bit harder as you move along.

by Steve Hall    Jul-14-11    
Topic: Online



Hotties Wrapped in Lettuce Serve Hot Dogs For PETA

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As they have in year's past, PETA, again, has dressed a few women in lettuce bikinis and sent them out to do the cause group's bidding. This time, the lettuce bikini-clad ladies handed out vegetarian hot dogs on Capitol Hill Wednesday to celebrate National Veggie Dog Day. Seriously? You have to be kidding. There's a day for hot dogs?

Of the campaign the the apparent hotness of the PETA lettuce ladies, PETA EVP Tracy Reiman said, "Our sexy vegetarians are living proof that kicking the meat habit is a great way to stay fit, trim, and energetic. And since a vegetarian diet also reduces your carbon footprint and saves animals' lives, it's a win-win situation for everyone."

by Steve Hall    Jul-14-11    
Topic: Cause, Racy



Newsflash! Scientists Say Milk Really Does Cure PMS!

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So that that new Goodby, Silverstein & Partners-created Got Milk campaign, Everything I Do is Wrong, that comes to the aid of men faced with stereotypical hormonal nightmare otherwise known as a woman with PMS and which has been labeled sexist? The campaign's claims might actually be true.

Mount Sinai School of Medicine Clinical Instructor of Obstetrics, Gynecology and Reproductive Science Dr. Laura Coria told the New York Daily News milk does, in fact, help mitigate the effects of PMS. Corio said, "It has been shown to help. Calcium, magnesium and vitamins like Omega 6 and Vitamin B are always good for PMS. It can definitely help."

more »

by Steve Hall    Jul-14-11    
Topic: Campaigns



Big Breasts + Slow Motion Video = Yawn...Another Lingerie Ad

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Lara Stone's breasts are front and center in the latest campaign from Calvin Klein touting the brand's new Naked Glamour line of lingerie. The new line is said to be "designed to make a woman look even sexier than naked."

Well we always new a scantily-clad woman is far more desirable than a completely naked woman. After all, there's nothing to do with a completely naked woman. She's already got all her clothes off. There's no mystery. There's no anticipation. There's not burning desire to tear what little she has on off so you can...sorry. There we go again. Somehow, we keep forgetting Adrants is supposed to be some kind of business-focused publication about advertising and not a rag filled with the prurient ramblings of some horny male ad slut.

So, back to business. The campaign was created by Baron + Baron and shot by Patrick Demarchelier. Stone has appeared in Calvin Klein campaigns before including ads for Calvin Klein Keans X in which she gets naked, the famed CK One Jeans billboard which some claimed dropped the F-bomb and the Calvin Klein Collection.

more »

by Steve Hall    Jul-14-11    
Topic: Brands, Campaigns, Celebrity, Racy



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