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Under Armour Goes Pink, Allegedly for Breast Cancer, But Really for the XX Vote Under Armour is looking for three women to become the faces of its 2008 Power in Pink effort. In addition to using their faces to inspire others, Under Armour will also share their stories of courage and survival from breast cancer. The winners get an all-expense paid trip to Baltimore -- no, not the Bahamas, Baltimore -- where, when not dodging bullets, they'll be photographed and interviewed. WWF Encourages Positive Climate Action with Mutant Fishmen The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you're Belgian.) To add cautionary appeal to the deal, WWF is promoting the site with guerrilla appearances of its fishman. Think of him as the mutant status quo for a less hospitable toxic Earth. The effort was put together by Germaine of Antwerp. What's with non-profits and fishpeople? Why don't we ever get threatened with the conception of mutant minotaurs or X-Men? Is it not possible that our toxic future may yield supercharged heroes and creatures of fairy-tale lore in addition to radioactive six-eyed frogs and deranged (but unfairly oppressed) gill-faced rednecks? Because Really, Toilet Paper's Overrated Greenpeace doesn't like Cottonnelle's "Be Kind to Your Behind" campaign. Big shocker. What do you think the Greenpeace mooners wipe with? We're gonna take a chance and guess fig leaves, which have a natural quilted feel. Plus, they make your hands smell nice. This Was Positioned as an Ego Trip. This is agency Northlich's creative department. They are selling overpriced shirts for charity. You might think they look unhappy because that's just the hipster way, but some dude from Northlich claims their EVPCD forced them to model his designs. (Did he invent the asterisk?) And each shirt supports a charity he allegedly handpicked. "Lame," the guy said. Yeah. This is. A Well-Intended Rip-Off's Still a Rip-Off, Frankly Check out this "Awareness Test" for Transport of London. The goal is to demonstrate that a driver can't avoid obstacles s/he doesn't expect to see. For people who've never seen the video before, it probably comes across as a neat way to deliver the message. The problem is, there are plenty of people who have already seen something similar -- likely this video, which was put together in 1999 by Professor Daniel Simons of the University of Illinois. 'But Sir, This Ain't Tobacco. It's Big League Chew.' This anti-tobacco effort (via The Media Artist) appeared on gas station dispensers in Wyoming. Above a bottle dripping sludge, a bright sign reads, "You're not gonna sip this. But you'll kiss where it came from?" Campaign URL: WY.Quitnet.com. We didn't get it at first, mainly because when we think "tobacco" we think "smoking," and we spent a brainfucked eight minutes pondering whether there's a connection between cigarette toxins and fossil fuel. And then IT HIT US. That sludge is SPITTOON FODDER from CHEWING TOBACCO. The office resounded in a collective "...Ohhh" as we all got it at the same time. Chewing tobacco. Big problem in Wyoming? We thought only cowboys and baseball players did that. (Remember the gum?) Now we'll have something to ponder through Easter weekend as we smoke away the pain of being too old to participate in egg hunting. Aww, Don't Cry. You're Murdering Trees. Greenpeace has built a spoof site to take on Kleenex, which, since hankies went out of mode, dominates the wipe-your-eyes and blow-your-nose market. The "Kleer-cut" site is a barbed duplicate of Kleenex's current "Let it Out" campaign, which encourages people to hit soggy emotional highs and head for the nearest floral tissue box. "Tell calm, cool and collected to TAKE A HIKE," it coaxes. "It's time to LAUGH until you CRY. SCREAM until you spit. Show your heart and show some tears." Yes, Yes, Yes, We Know Second Hand Smoke is Bad Apparently a lot of people die from second hand smoke in Louisiana. New work from New Orleans-based agency Trumpet for the Louisiana Campaign for Tobacco-Free Living is approaching the dangers of smoking by highlighting the dangers of second hand smoke. In one commercial, shot using the much overused overlapping voice track technique, a collection of people point out the facts surrounding second hand smoke exposure and how many people in Louisiana have been affected. In a second spot, the story of one of the women featured in the first spot is highlighted. She tells the story of Louisiana, an environment in which, apparently, everyone smokes and how her mother and how she died because of living in that environment. Bravia Teases, Spitzer's Sporty, Sienna Sexes, Gentlemen Go Ginger, ABSOLUT Greens the Scene - Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies. Red Cross Hearing Test Harnesses Senses for Meaningful Message How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health. You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with. Thanks Shedwa for pointing it out. 
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