Following the premise that one in five loo visitors don't wash their hands, the Florida Department of Health invites you to Talk to the 5th Guy. (Why you'd want to, knowing what you now know about him, is anybody's guess.)
The campaign, hoping to convict 5th guys far and wide, includes TV and outdoor spots that berate germy behavior and suggest clean new habits.
We're just wondering to ourselves how much more sanitary it is to admonish people to wipe their sneeze snot on their arms. Maybe it's only hands (and the occasional salacious employee cheek-lick) that pass germs.
Frederik Samuel brought our attention to this piece (at left) for The Pink Line, in which we're actually staring through the receiver holes of a telephone, at the woman on the floor. "Help is close," the ad coaxes.
We kind of liked the esophagus concept better.
Abuse hotlines or help centers are always trying to magnify the moment you're left bleeding on the floor. Like children gone numb to the act itself, this repetitive stance is getting tiresome - and focusing on the traumatic moment may actually miss the point.
Why can't they make like your standard ad and put the spotlight on the vast improvement that takes place after taking action? Granted, healing is less interesting than stained linoleum, but it's a stance that may stick out.
IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.
The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.
Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.
Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat (according to the Greenpeace pressie, considering we don't ourselves know how much or how little the island folk need whale meat today).
So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, instead of a Giving Tree situation (we hated that book, by the way) - where one side keeps giving until there's just nothing left.
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Apparently having "unalienable rights" can mean more for the common cow than just avoiding aliens. The fine folk at Sustainable Table have launched a campaign called Cows Unite, in which our bovine buddies battle it out for organic sustainability.
Check out the Bovine Bill of Rights, which states, among other things, that cows have the right to dignity and joy. Well, hey. Unlike the citizens of most countries, they clearly know what to ask for. No wonder the aliens are always abducting them.
We wonder what cows themselves would actually have to say about how much personality we project onto them. Would they laugh? Would they demand royalties in grassy knolls? Would they become self-conscious about their spots?
The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.
Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.
UPDATE: Surprise, surprise. They're fake. Yawn.
It's always nice when an ad makes such good use of symbols, sounds and gestures that it doesn't need some unfortunate content guy to translate the text across 15 languages.
This spot for groen.be just implores "Save Our Planet!" - which is apt, because that's what it's called. It could have been about 45 seconds shorter, though.
We're really impressed by the gravity of this outdoor piece, part of the War Orphans campaign developed by Kolle Rebbe, Hamburg for Misereor, a German Catholic charity.
According to AdCritic the campaign won a Black Pencil in the Illustration: Press Advertising category at the 2007 D&AD Global Awards. Only two Black Pencils can be won per year, and it's rare that an Illustration entry makes the cut.
D&AD President Tony Davidson explained that "the simple idea behind [...] 'War Orphans' made the jury's decision easy. Naive family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor."
Laments about typography aside, a low-key but powerful image like this one can both transcend and sober most tongues.
Way to be a buzzkill, guys. Just kidding.
Oh, how exciting. DraftFCB, Toronto has solved the energy crisis, having harnessed the power of sunlight to fuel this billboard. (We always knew agencies could do more than push product.)
Developed for the World Wildlife Fund, its water levels rise when the sun hits it. Text reads, "Ocean levels are rising faster than ever."
John St. has just launched a campaign for Rethink Breast Cancer. The idea is to get you thinking about assumptions you make about shirts people wear and ultimately convince you it would be awesome to buy a breast cancer tee.
Radio spots by shirt type: Camouflage, Chinese symbol, Bride.
The ads do a decent job of helping you jump the proper cognitive hoops but overall we felt chafed by the processed vanilla yogurt feel. Sitting through this felt like Homestar Runner's Marzipan come to life and singing us one of her insufferable folk songs.
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