Trees Hugged, Toys Wind, Mistletoe Cam'd, Magazine Futured


- Got a holiday wish? JWT wants it.

- Want so sexy Twitter analytics? Here's yet another tool for you to drool over. Check out Colle+McVoy's Squawq.

- Are you a Tree Hugger? Then you'll love this. Send a Christmas/Holiday eCard to as many people as you want - and the cost to you is nothing. For each card that's sent, Tesco will donate 5p to the Woodland Trust with the ultimate aim of planting 300 trees!

- TuB Gin, the bootlegger-themed premium gin created and distributed by Philly-based indie creative shop Red Tettemer and Colorado-based Peach Tree Distillery, has announced The TuB Gin Film Shoot Out.

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by Steve Hall    Dec-21-09    
Topic: Agencies, Cause, Magazine, Video

British Teens to Explain What's Really Going in the Country


Because children's causes are always a good thing, at 15:10 on Christmas Day, British teenagers will deliver a message to the nation. 'The Teens' Speech' will features 13-19 year-olds from various backgrounds and classes and will give the adult population their perspective on the state of things in Britain.

From Poke London, the film will debut on the front page of MySpace, but there are already many video submissions from teens already on the campaign website.

Maybe the teens can explain to the rest of the world why the country still has a Queen and royal family. Oh right. The tabloids would be out of business if there weren't such silliness.

by Steve Hall    Dec-21-09    
Topic: Cause, Social, Video

Without Environmental Concerns There'd Be No Musicians


So, according to this campaign from TDA Advertising for Patagonia's 1% for the Planet, musicians would be nowhere if it weren't for environmental causes. There'd be no beaches on which musicians could build their multi-million dollar palaces; there's be no "socially-charged anecdotes" to share at dinner parties and if musicians had no purpose, we all have to listen to music meant for massage therapists.

With POP, print and online, the campaign promotes a 40-song CD from musicians such as Jackson Brown, Mason Jennings and Jack Johnson who donated their work pro bono. All proceeds from the sale of the CD will go to the charity.

by Steve Hall    Dec-21-09    
Topic: Campaigns, Cause, Celebrity

The Red Cross Pops The Salvation Army


Now here's a store you don't expect to see at the mall. Like a steamroller crushing old-school Salvation Army bell ringers, The Red Cross has popped up a store in an upscale shopping center in Madrid. Created by Leo Burnett Madrid, the store contains pseudo books that contain bookmarks that remind people their contributions help make the story a happy one.

Many Spanish celebrities from Real Madrid's Álvaro Arbeloa and Ruben de la Red to gymnast Rafa Martinez to actor Miguel Hermoso showed up for the store opening. The store took in record breaking donations over its first weekend. It'll be up through the month of December.

by Steve Hall    Dec-21-09    
Topic: Cause, Outdoor, Point of Purchase, Specialty

Church Challenges Mary's Virginity With Billboard


"Is it about a spiritual male God sending down sperm so a child would be born, or is it about the power of love in our midst as seen in Jesus?" That's what Auckland's St Matthew-in-the-City Church Vicar Archdeacon Glynn Cardy told the New Zealand Press Association in response to complaints about a billboard the church erected.

The board, which shows Joseph laying in bed with Mary along with the caption, "Poor Joseph. God was a hard act to follow," has been labeled "inappropriate" and "disrespectful" by the Catholic Church and others.

Supporting the rationale behind the board, Cardy said, "What we're trying to do is to get people to think more about what Christmas is all about." While he claims there were supporters of the creative direction, the board was defaced by detractors shortly after it went up.

Speaking for the opposition, Auckland Catholic Diocese Spokeswoman Lyndsay Freer said, "Our Christian tradition of 2,000 years is that Mary remains a virgin and that Jesus is the son of God, not Joseph. Such a poster is inappropriate and disrespectful."

Blasphemy or call to challenge stereotype?

by Steve Hall    Dec-18-09    
Topic: Cause, Outdoor

Death and Dismemberment Not the Only Way Promote Sober Driving


Far from the blood, guts and wrenching emotion of overseas drive/safe/sober commercials come this staid, measured Buzzed Driving ad from Mullen for the Ad Council and NHTSA featuring the Pope, the Dalai Lama and...uh...Rachael. Yes, Rachael who appears to have been inserted Forrest Gump-style into several newsworthy events is the poster child for sober driving.

Rather than focus on the horrific results of drunk driving, this commercial focuses on the lives saved becasue a person chose not to drink before she drove. A novel creative approach. Though it lacks the intensity of the aim and maim approach and goes for the positive, uplifting aspect of the subject, we have to wonder if it will be as affective as the more common scare tactic approach used by most.

by Steve Hall    Dec-18-09    
Topic: Cause

Nokia Saves the World With Responsiveness


Nokia is humanizing itself with a series of videos which highlight people using technology for the greater good of people around the world. There are three vidoes up with more to follow. You can view the videos here, here and here.

by Steve Hall    Dec-11-09    
Topic: Brands, Campaigns, Cause

You Will Cry if You Watch This Safe Driving PSA


Wow. Wow. Wow. We thought we'd seen the most intense driving safety commercial when Northern Ireland's Road Safety Authority came out with its The Faster the Speed the Bigger the Mess PSA But, hands down, this compilation of Australia's Victoria Transport Commission commercials from over the years now tops our list of the most horrifically intense and moving PSA we've ever seen. Wow.

by Steve Hall    Dec-11-09    
Topic: Cause

Dear World: We're Sorry For Ignoring Global Warming


If you're on the side which believes the world is going to melt away due to global warming, you'll love this new campaign from Arc Communications for Greenpeace which hopes to catch the attention of those attending. the 15th annual United Nations Climate Change Conference in Copenhagen.

If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign.

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by Steve Hall    Dec- 8-09    
Topic: Campaigns, Cause

Nude PETA Angel Says 'Always Adopt. Never Buy'


Oh PETA, how we love to hate you. Or is it hate to love you? Either way, it doesn't matter. You're a bit hypocritical in your efforts to rid the world of everything eatable, wearable and comforting but you do know how you make a sexy ad that gets people's panties in a bunch. And your latest is no exception.

You've got an almost naked woman - Playboy's Joanna Krupa - holding a cross and floating in mid air as if she were an angel. All to call attention to the fact people shouldn't buy animals. It seems almost moot you're ads rarely every appear anywhere other than on your website and in the press but that's kinda the point, right? All you're after s publicity. You really couldn't care less where people get their animals or what they think of you killing most of the animals in your care.

No, It's all about nudity. And press. And scandal. And salaciousness. And titillation. And press. And sensationalism. And did we say nudity?

by Steve Hall    Dec- 3-09    
Topic: Cause