So yea. October 2 is Lee National Denim Day, a fundraiser for breast cancer research. Pimping its participation, DDB Chicago created this cute little video in which a woman is a bit shocked at what she feels and experiences when she puts on a pair of Lee jeans.
In the promo, the woman whisked away on a flying seahorse through the clouds until she falls of the things and lands back in reality. Namely, the dressing room of some random retailer. We're sure all form of fantsay have occurred in dressing rooms around the world but orgasm-causing jeans and seahorse rides is a new one on us.
- Former Mayor Ed Koch tells us why New York's Presbyterian Hospital should be considered a national treasure and funded as such. Munn Rabot created and Pulitzer Prize-winning photographer David Hume Kennerly directed.
- Tired of annoying acronyms and abbreviations brought on by the pop culture of cell phones and instant messaging? So is Jul3ia. Irritated with social networking sites taking over your life? So is Jul3ia. Don't remember the last time you actually saw the sky or went outside? Neither does Jul3ia. (Go easy. It's a friend's daughter.)
- Hilton HHonors is offering members a Live Like a Mad Man Sweepstakes to win a trip to New York to be wined and dined, made over by the show's stylist, as well as receive their very own autographed script by booking the "Mad Men" rate at any Hilton hotel.
- The extended Halo 3 trailer.
If you don't mind staring at a quick-cut succession of boobs for 30 seconds on a Monday morning, you'll love this new PSA for Pink Ribbon Magazine which raises money for breast cancer research. Grey Amsterdam created and Chris Palmer from Gorgeous Productions directed.
You see? There's absolutely nothing wrong with boobs. Even on a Monday morning. What? You gonna complain about a little nudity? You better not. That'd be like saying the human body is ugly and you don't care about breast cancer. So watch this thing. Appreciate human beauty. And become ever more aware of the importance of breats cancer research.
Oh OK, breast cancer has it easy. After all, it's boobs we're talking about. No one wants to see a :30 filled with disgusting colons, charred lungs, a scarred pancreas or swollen testicle. But breasts> Everyone wants to see breasts. It's like these breast cancer PSAs write themselves.
Alongside the Black Eyed Peas Peapod Foundation, the Adobe Foundation kicks off "Plant and Inspire" -- a campaign that encourages digital literacy among youth.
The site, linked above, solicits your inspiration and invites you to share creations across socnets. You can also build a snazzy digital flower out of media, sounds and other stuff. Here's a PSA in which will.i.am from Black Eyed Peas sows one out of mean urban earth.
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Sure, having one of the plushest icons in hip-hop list ways to reduce your negative impact on the environment -- under the amber light of his posh leather-and-mahogany office -- might be effective. But really, is it more effective than this?
Probably.
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Teen Pregnancy Prevention, the parents you didn't know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom.
Text on the decidedly antiquated handheld reads, "Please practice safe text." Heh. See what they did there? Clever.
The objective is to discourage teens from sexting -- sending nude pictures to each other via mobile -- which can actually result in a child pornography charge.
There's something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant.
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We're not really in love with this second outing for the National Campaign to Prevent Teen Pregnancy and Unplanned Parenthood in which a Viagra commercial shoot is spoofed. It's just not that funny. Maybe it's because it's Advertising Week and we're expecting greatness. Oh wait. Advertising greatness? The two words don't even belong in the same sentence. Sorry about that.
Well anyway. Here it is.
- Haven't we seen this Chinchilla crap before?
- Cathay Pacific wants you to "Meet the Team" by using its new iPhone application.
- Subaru is out with a new DDB Canada-created commercial for its Legacy. It points to a site which launches next week and "features 3D audio technology using a new 'hypersonic' recording technique that mimics the hearing experience of a test drive."
- RockYou has teamed with Procter & Gamble's Dawn brand for the "Dawn Saves Wildlife" campaign to encourage consumers to join the movement through Dawn's Everyday Wildlife Champions Facebook fan page.
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OK so that headline is a near rip-off from Agency Spy but there aren't many ways to encapsulate the content of this new commercial for the Susan G. Komen breast cancer organization. In the commercial, we see shot after shot of women cupping their breasts as they pledge allegiance to their girls, hooters, tatas and gazongas.
Yes, the American Pledge of Allegiance has been re-written as a boob joke. A book joke for a good cause, of course.
We've all had that experience while at the pool, at the beach or at some random event when a stunning looking woman appears and enraptures everyone with her voluptuous pulchritude. As she struts her way into the crowd, it's as if everything shifts to slow motion and every move her body makes is amplified tenfold. Every step. Every arm movement. Every turn of the head. And, yes, every gentle gyration of her breasts as if they were swelling waves in a sea of flesh.
If for some incomprehensible reason you can not picture for yourself the above scenario, there's always a commercial which will do it for you. In this case, it's an ad for rethink's Save the Boobs breast cancer effort, boobyball.
Wallow in the slo-mo-liciousness of it all
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