Here's some interesting work from Verizon which, in partnership with women's network MAKERS, has launched a campaign to spur dialogue regarding gender parity for young women in science, technology, engineering and math fields (STEM). The campaign, entitled Inspire Her Mind, is designed to encourage young girls to break gender barriers and pursue a path towards STEM.
When you view the campaign's Inspire Her Mind video you will, sadly, realize that unintentionally belittling a girls' aspirations is all too common and even widely accepted as the norm.
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This month, the Seattle Cancer Care Alliance will launch and new TV, radio and online campaign created by Seattle-based Frank Unlimited that centers not on curing or even alleviating cancer, but on prevention.
While that would be a predictable direction for a public service campaign but not so much for a healthcare advertiser whose bread and butter, so to speak, is cancer treatment. Nevertheless, the campaign represents upwards of 35% of Seattle Cancer Care Alliance's total 2014 marketing budget. Called "Do One Thing," it promotes cancer risk-reducing lifestyle changes that people, especially adults 45+ and especially women, can make on their own, without participation in any hospital program.
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Much like prankvertising, once upon a time, long long ago, shocking safe driving PSAs only came from oversea. That does not seem to be the case any longer. As a person who sees these PSAs from all over the world, it's easy to become jaded, yawn, and utter, "...and there it is...another side-on collision in slow motion."
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Here's another entry into the whole all-you-base-are-belong-to-us, privacy fear mongering thing. This one comes to us from Experian and the folks over at London-based Abundance. It follows the tried and true approach; publicly available online information is collected from a few unsuspecting souls and given to actors who portray themselves as friends.
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Here's a great effort from Jung von Matt for the German Red Cross. Coming to the aid of children suffering with cancer, the agency worked with Germany's football players who donated blood for the sick children. Each of the blood bags were labelled with the player's name so the children knew who was coming to their aid. Check out the case video below.
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I had to watch this PSA for Gun Free South Africa twice to really get it. It's very subtle. In an effort to turn the country into a gun-free zone or at least mitigate the fact that over 50 firearms are stolen or lost each day and that 18 people are shot everyday, the spot delivers the message, "If you're stolen gun was there, so were you. Hand in your gun.
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Perhaps you heard about that mixed gender MMA fight in Brazil? As you will see in this campaign case study video, the fight never actually happened because the whole this was a domestic violence awareness campaign.
Agencia3 in Rio de Janeiro created the campaign which had the media and social media debating the notion of a man fighting a woman. Should they? Shouldn't they? What does it all mean?
The case study claims the campaign reached over 40 million people and achieving $3 million in earned media.
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Young & Laramore has created a beautiful and compelling video for Building Tomorrow, an organization which aims to improve the lives of those living in the countries of East Africa.
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To mark World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create a, one time, :60 commercial message which aims to help raise awareness of autism and to encourage parents to look for the early signs of autism because it's been shown early intervention can make a big difference.
The :60 message is actually made up of four, stand-alone, short :15 commercials woven into one story that features the same family as they take a journey through their child's upbringing. It begins with a family visit to a pediatrician, and then is followed by a series of short commercials for BBDO clients like Campbell Soup Company and AT&T Wireless.
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H&M hooked up with supermodel Gisele Bundchen to create a cover of Blondie's hit "Heart of Glass" which will be released on Ultra Records with proceeds going to UNICEF.
Produced by Bob Sinclar, it's all to promote H&M's summer fashion line.
Even with aggressive autotuning, the song is, shall we say, not that great. But, hey, it's for a good cause so head over to iTunes and download it. No one ever said you have to actually listen to it.
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