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Ken Leaves Barbie Over Compulsive Deforestation Remember Greenpeace's zealous campaign to get KitKat parent Nestle to stop killing orangutans? New year, new take on the mission. This time, the target of Greenpeace's gleefully effective marketing is Mattel, whose low-cost packaging options contribute to deforestation in Indonesia. The weapon of choice? Barbie's off-again, on-again beau Ken, who, well, isn't into dating "serial killers" (no, not even the kind with exploding conical bras). Bottle Tossing Stunt Aims to Reduce Waste, Donate Water Some people juggle. Others touch their tongue to their nose. Katie throws empty plastic bottles into trash cans...without looking. Using what is being referred to as her "clown college skills," Katie, while sitting in a chair in a gymnasium, tosses plastic bottles over her head and into trash cans behind her. And with each toss, it gets more tricky and elaborate. It's all to promote the use of a reusable water bottle. And because this effort is also a charity, FaucetFace, for every bottle purchased, 100 liters of clean water will be donated to a family in rural India. Agency Boss Gets Tossed in Boy Scouts Promotion For 2011, Partners + Napier joined forces with the Boy Scouts of America for a new initiative called "Toss Your Boss." Partners + Napier employees were challenged to raise $1,000 in donations. If they did so, Chief Creative Officer Jeff Gabel would rappel 309 feet down the First Federal Building in Downtown Rochester. Well, the agency achieved that goal and raised over $1,000 in donations for the Seneca Waterways Council Urban Scouting Program, which serves more than 20,000 kids in the Rochester area. Thus, Jeff and six other agency employees strapped on their helmets and took the plunge a couple Fridays ago. Sexting PSA Sends Multiple, Conflicting Messages An Australian PSA condoning Sexting shows a girl texting an image of her breasts to a boy in the same class. The boy then forwards that image on to the rest of the classroom including the teacher. And because this is a PSA against the practice of sexting, the poor girl gets multiple looks of disapproval. But while the PSA preaches self respect and kindness, the actions displayed in the PSA are far from that. While sending a nude image of oneself isn't the smartest thing to do...especially in high school...anyone with a half a brain can figure out that if that message was texted to you, it was meant only for you. And that forwarding it on is just wrong and mean...yet that's exactly what this PSA condones. If you're going to preach good behavior, you can't do it using bad behavior as the hook. Live Streamed Goldfish Tanks Calls Attention to Ocean Garbage Cohn & Wolfe and non-profit group Project Kaisei partnered to create an Eco-reality show campaign on Facebook starring a goldfish named Kai. The efforts aims to call attention to the impact of plastic pollution in the world's oceans. A live streaming video shows Kai in a habitat full of plastic - a representation of dirty areas of the Pacific ocean.. Every donation made to Project Kaisei removes a piece of plastic from Kai's home and helps fund the organization's third cleanup expedition in the North Pacific Gyre. Ad Community Comes to the Aid of Japan Following Japan's earthquake and tsunami, The One Club and the Art Directors Club, in along with with AKQA teamed to get the creative community to help Japan rebuild. The program, Creatives Unite for Japan, urges the creative community to band together to raise funds for Japan. All collected contributions will fund The Ashinaga Foundation, a non-profit Foundation established in 1963 to provide aid to children who have lost their parents due to hardship, economic or natural disasters. Of the effort, The One Club CEO Mary Warlick said, "The creative community has always had a strong connection to the design community in Japan. This is our way of helping to rebuild the future." Google Chrome Spellchecker Idea Would Raise Money for UNICEF Well if we actually used Chome - we can't because of a nagging cursor jumping problem - we'd probably end up donating millions to UNICEF. Why? Well if two Miami Ad School students, Lisa Zeitlhuber and Katharina Schmitt, have their way, their Donate a Word program would incorporate a "donate this word to UNICEF" option into Chrome's drop down spell check menu. All to raise money to educate children how to spell. Nice idea. PSA Highlights Dangers of Red-Light Running Not quite as emotional and horrifically gut wrenching as that PSA from Ireland's Road Safety Authority but this road safety PSA from the National Coalition for Safer Roads which explores the familial devastation running a red light can cause. The PSA centers on three women who share their story about how their loved ones were lost because someone ran a red light and killed them. "No one ever thinks it will happen to their family," said David Kelly, president and executive director of NCSR. "Unfortunately, it's far too common. Every day, innocent lives are lost because of red-light running. This new PSA helps educate motorists about the dangers of red-light running and shows people how to get involved in our national coalition to make our roads safer." A recent study by the Insurance Institute for Highway Safety (IIHS) found that 113,000 people were injured and 676 were killed in crashes that involved red-light running in 2009 - two-thirds of the victims were pedestrians, bicyclists and occupants of vehicles hit by the red-light runners. Fish Sing, Skelotons Walk, Snoop Dog Smells - Fish sing for depressing. Strange. Very strange. - Two R/GA creatives, Fabian Berglund and Ida Gronblom. have just joined Wieden + Kennedy. - A single click can help change the world. Some nice work that's part of the YouTube Cannes Young Lions Ad Contest. It comes from Schacar Aylon in Israel. - Lymbix hopes to call attention to email misunderstandings and miscommunication with ToneCheck, a site that tests the tone of your email before you send it. - If you were wondering why there were skeletons on the walk/don't walk sign in New York, here's an explanation for you. Girl For Sale on YouTube Calling attention to the plight of small children and their place in the disturbing world of child sex trafficking and exploitation, comes this video from Love146, a group run by Rob Morris. In 2002, Morris, along with a few friends, traveled to Southeast Asia to see, first hand, what the trafficking of children looked like. Morris was dismayed at what he saw. Children lined up behind a glass wall with numbers affixed to them. He stood there, along with other men from around the world, and watched as the children were bid on as if they were cattle at auction. According to Love146, human trafficking is the second largest income generating syndicate in the world. In addition, two children are sold every minute. That's depressing. 
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