Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.
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Created by Goodby, Silverstein & Partners San Francisco, produced by RSA, puppeteered by Stan Winston and digitally tweaked by Brickyard VFX, Comcast has launched another of its DSL attack spots. This one, however, reverses the argument and say DSL is just perfect for the Slowskys, a turtle couple featured in the spot. The points to TheSlowskys.com, a character blog on which everything slow is celebrated with glee. Whether planned or not, the blog is slower that a Flash site trying to cram itself through a 56K modem. See the ad here.
Now we all know advertisers are hard pressed to attract the attention of message-weary consumers but we never thought they'd take to literally clobbering people over the head to get them to pay attention to their ads. This past Wednesday around 2:30 PM, a piece of a large L'Oreal billboard in Toronto's Eaton Center fell and hit a man seriously injuring him along with two others. High winds, versus an aggressive guerrilla media planning strategy, were blamed for the incident. Local TV report here.
Following their logo design screw up that resulted in a logo nearly identical to the Sottish Arts Council logo, Quark has, again, redesigned their logo. Given that the new logo looks like three logos crammed into one another, we think it's unlikely another company will step forward claiming plagiarism.
Odd as it may seem, our New York City culture correspondent Bucky Turco found himself in Florida this week and marveled at the state's license plate citizen advertising program whereby the state lets people select from a list of ahundred or so messages to emblazon their license plates. Without surprise, Turco found and photographed one of the more controversial messages people can choose to slap on their vehicles.
Having fun with a popular Skyy Vodka ad and demonstrating the unique qualities of the company's premium vodka, Skyy 90, is this spoof from the folks over at Triple Witching Friday. It's good for a Friday afternoon laugh.
Just what you want while waiting for the bus: that mouth watering, tantalizing reminder of how much you'd love to stuff your face with a 1,000 calorie burger only to be reminded later by your stomach it wasn't the best decision you could have made. See more here.
Leo Burnett Istanbul created the piece and the media agency is OMD Turkey.
Advertising for Peanuts points out a campaign in Brazil created by Publicis Sao Paulo to promote the ABC series "Lost." The campaign features missing persons posters with the images of the show's characters.
CBS SportsLine and the NCAA yesterday announced that NCAA March Madness on Demand, the online video player that provided streaming live video of the first 56 games of the 2006 NCAA Division I Men's Basketball Championship set a record, according to what, we don't know, for scheduled live entertainment or sports event with over 268,000 simultaneous streams. In total, NCAA March Madness on Demand has already surpassed 1.2 million video streams served. I guess we were wrong thinking people would prefer the couch potato method of viewing.
To prove there's life outside the walls of advertising, Amy Yvonne Yu, ATTIK San Francisco art buyer and traffic co-ordinator, has been named San Francisco's Best DJ in a contest hosted by SF Weekly and East Bay Express.The competition is part of the Ultra Music Festival which brings together music editors from metropolitan area news weeklies. Yu will now join the rest of the regional winners and travel to Miami's Bicentennial Park to mix with The Killers, The Prodigy, Paul van Dyk, Hot Hot Heat, Hard-Fi, Paul Oakenfold, Carl Cox and Perry Farrell. There is life outside the cube.
CreativeOndemanD, Volkswagen's Hispanic agency has created three commercial for the new GTI Mk V which feature Warner Brothers' Speedy Gonzales. The three spots feature the speedy dude in three different scenarios blending original footage with animation. You can view the three spots here, here and here.
The spots are airing on Univision, Telemundo, Telefutura, Azteca America, Galavision, Mun2, Fox Sports en Espanol, American Latino, SiTV, ESPN Deportes, CNN en Espanol, GolTV, and MTV en Espanol. The campaign also includes outdoor in Miami, Los Angeles and New York.
You'd have to agree the whole sex-in-advertising thing leans heavily in favor of men with most sex-based ads containing hot, untouchable women conjured from the fantasies of male art directors. It's very rare, in fact, to find an ad that turns the drool-inducing strategy on its head and caters to women. Perhaps it's because the industry adheres to the stereotype that only men are the horny ones, easily swayed by the lure of sex. Maybe it's because women are superior to men and don't let their lives revolve around the need for sex. Or maybe it's some weird Darwinian thing where, due to the forces of human procreation, men just have to have it more than woman.
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In conjunction with Leo Burnett and Arc Worldwide, Contagious Magazine is hosting an event in Singapore called Engage 2006. The event will cover viral advertising, video games, branded entertainment, mobile marketing, interactive TV, future forecasting and experiential retail. Speakers from London, New York and Asia will offer insight and discuss the future of marketing. Speakers include John Harlow, cofounder of Naked; author and consultant Joseph Jaffe; Steve Wax of US-based brand storytellers Campfire; mobile marketing specialist Jason Deland of Anomaly NYC and Adrian Pettett of branded content specialists Cake.
The event is a not for profit event open to all agencies and clients in the area as well as local media and design students with the aim of encouraging young Asian talent to prepare themselves for our crazy industry.
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