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Movie Trailer Suddenly Becomes Smirnoff North Commercial

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In what first appears to perhaps be a movie trailer, we see aerial shots of the arctic North complete with dramatic iceberg cliffs, the clear blue sea, under sea ice flows and floating icebergs. It's matched perfectly with a movie preview-style voiceover and continues as such until a giant dagger with blueberries on it smashes into a towering iceberg. As the camera pans in and then back it's revealed the entire scene is a glass of Smirnoff North, a new, berry-flavored vodka. At the same time the scene changes a new voiceover steps in and completes the commercial.

We like the ad's simplicity. It was created by JWT with effects rendered by Version2.

by Steve Hall    Jan-16-08    
Topic: Brands, Campaigns, Good



Sarah Michelle Gellar, Eva Longoria Drink HINT to Reinvigorate Careers

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What do you do when you've pigeonholed your career in an award-winning TV series? If Eva Longoria and Sarah Michelle Gellar are any indication, you get behind a beverage. (Or change your name. The sirens of Desperate Housewives and Buffy the Vampire Slayer are now, legally, Eva Longoria Parker and Sarah Michelle Prinze. Uh ... yeah.)

Eva and Sarah, among other celebrities, are helping promote a flavored water drink called HINT. It boasts zero calories, no artificial sweeteners and total lack of tact.

Here's to their health. (We're brand-whore traditionalists, so we'll stick with Evian.)

by Angela Natividad    Jan-16-08    
Topic: Brands, Celebrity, Promotions



Government Says Laundromat Users Are Fat

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According to the U.S. Department of Health and Human Services, those who do their laundry in a laundromat are obese. That's the message the group seems to be sending with a McCann Erickson-created pro bono guerrilla campaign which has placed tiny t-shirts in dryers throughout New York City. It's all to promote the department's Small Step site on which tips for healthy living are provided. While some might take offense to this, when worn by those who are obese only in certain areas, we think tiny t-shirts are all good.

by Steve Hall    Jan-16-08    
Topic: Guerilla



Ritz Slips Uneasily into Brand Mid-Life, Repositions as 'The Fun Cracker!'

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On New Years Day, Euro RSCG, NY launched the Open for Fun campaign on behalf of Ritz. They told us it was "multifaceted" and "integrated," two slabs of PR bait that grip our attention like the iron hand of Russia. Watch the spots: Crummy, The Opener and Videogame. They're weird and, according to our friends the press people, operate on the premise that "95 percent of Americans want more fun."

And we totally wish we were making that up.

by Angela Natividad    Jan-16-08    
Topic: Brands, Commercials, Television



Sometimes Taste is All in the Shape. Just Ask Cheerios.

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These videos (1, 2, 3) parody both clueless focus group victims and anal spoonfeeding marketing moderators. It's for Diamond Shreddies, which, unlike boring square-shaped cereal, is diamond-shaped.

This really isn't any less lame than Millsberry adding a new charm to Lucky Charms cereal -- and we fall for that every time.

Thanks Charles for running them by us.

by Angela Natividad    Jan-16-08    
Topic: Online, Spoofs, Video



Church of Apple Gets Its Macbook Air

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OK, Mac lovers. Here's the new Macbook Air commercial for you to drool over. And, really, what else is there to say? It's an Apple commercial. And, of course, we have Nalts' spoof.

by Steve Hall    Jan-16-08    
Topic: Commercials, Good



Critter Gets Digitally Manipulated For Carlsberg Sport

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Who doesn't love a commercial featuring a cute, cuddly animal who waddles innocently out of thw woods and then, all of a sudden, is taken over by a bunch of digital manipulators and truned into a world class football (soccer) player? Not us. We love manipulation. All kinds of manipulation. And we bet you do too. So enjoy this Carlsberg Sport spot.

by Steve Hall    Jan-16-08    
Topic: Commercials, Good



AMC' Breaking Bad Does Customized Video Thing

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If you like sending your friends those customized promotional videos, then here's another one. It's not anywhere near as freaky as that Dexter promotion that targeted the recipient with a personalized message from a serial killer but it's not bad. It's for the new AMC show Breaking Bad which is a bout a guy who gets diagnosed with terminal illness and turns to selling meth to insure he can provide his family enough money to live on after his death. Check it out here.

by Steve Hall    Jan-16-08    
Topic: Cable, Video, Viral



Super Bowl: GoDaddy Teases, Victoria's Secret Commits, Hyundai May Pull

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OK, here we go. It's Super Bowl time. As usual, we have GoDaddy foisting upon us its now very tired "boo hoo, FOX banned our commercial" routine. This time, it's over the word "beaver." Damn, it's like an eighties teen flick all over again. And all of this comes after CEO Bob Parsons said a while back they might not even appear in the game so who knows what the hell to expect from they. Our guess is they'll tease us with these "banned spots" right up until game day when they announce they won't be appearing during the game. Of course, we hope that's not the case.

more »

by Steve Hall    Jan-16-08    
Topic: Super Bowl 2008



Obama the New LensCrafters Spokesman (OK, Not Really)

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After seeing this LensCrafters ad on The New York Times homepage, one has to wonder if, perhaps, it was created specifically to get a bit of added awareness because, as one Adrants reader notes, it's somewhat "Obama-esque." Or, it could just be a random coincidence. But, it's not like marketers haven't done stuff like this before. See the ad in context on the NYT page here.

by Steve Hall    Jan-15-08    
Topic: Online, Strange



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