Media Post says GoDaddy might do two spots instead of one. One will be a spot where some people talk about "beaver" and that "too-hot" Exposure spot.
The other one, which was approved by Fox amidst the beaver nonsense, is called White Light. Some geeky dude who spends Super Bowl Sunday registering domain names is rewarded by the appearance of a white light, out of which leaks a Hooters girl disguised as a GoDaddy cheerleader, and really really cheesy music that will make you wish GoDaddy folded in the '90s dotcom boom.
Ready to come into the light? Embrace it here (teaser only). There's a "too-hot!" director's cut available too.
While we're doing the whole Super Bowl thing over here in America, Teleflorist in the UK is giving us a nod with a new (?) spot which is modeled after the rose petal scene from the movie American Beauty. Except rose petals aren't the only thing falling on our nubile beauty.
This campaign baffles. While the Family Violence Partnership in Milwaukee wants people to realize statutory rape in a bad thing, the campaign, which features young girls with big (digitally enhanced, we assume) breasts, sexualizes these young girls into objects of desire. Now maybe the campaign is trying to say no matter how huge a girl's breasts are or how hot she might be, if she's under 18, she's still off limits but to "normal" people, it sends a very queasy, disconcerting message.
It's a Super Bowl buzzkill, courtesy of Partnership for a Drug Free America. In this spot, a languishing drug dealer tells you he's going broke because your kids are getting high out of the medicine cabinet.
Mom and dad, better watch the fill line on that Robitussin.
The ad is credited to DraftFCB, NY. This is the first time in four years the White House has produced a Super Bowl spot. Election time's coming, the GOP clearly needs a new topic -- what beats the war on prescription medication?
Hi, I'm American Airlines. I've got some wad to blow on a :30 Super Bowl 2008 spot, but oh, I can't be bothered to put together anything new.
Ooh, wait. What about this old thing? It'll fit right in. It's got an annoying co-worker, a team-building exercise (Super Bowl ads are big on bandwagon!), some awkward humor, and a pungent element of escapism. Hey. Think someone might confuse it for a Bud Light ad?
It's perfect. Thanks, TM Advertising! Bet you didn't know this little gem would play a starring role in the biggest ad play of the year ... did you?
Lou D'Ermilio of Fox told Bloomberg they've sold out their Super Bowl spots earlier than in any of the five years Fox has hosted the game.
He won't say who scored the last :30 buy or for how much (it was probably just GoDaddy angling for more airtime), but the spots started at $2.6 million and later sold for up to $3 million. 90 percent of them were sold before the writers strike started in early November.
In 2006 TNS Media reported a record average asking price for Super Bowl ads at $2.5 million. At this point, $2.5 mill for a :30 spot must look to advertisers like $2.50 for the price of gasoline does to a northern Californian.
MediaPost says Dell will be joining the Super Bowl ad foray. It's paid for two spots. An old one, called "Out with the Old" by Mother, will appear before the game starts.
Then there's a new one that will appear during the game. No word on what it'll be like but we can probably safely assume it'll push Dell's "Now available in beautiful" message -- possibly tailored to its new project (red) line.
Slapping down the UK's Advertising Standards Authority which didn't like a recent ad Ryanair ran in three newspaper which featured an image of a model in a school girl outfit with the copy, "Hottest. back to School Fares," Ryanair head of communications Peter Sherrard said, "This isn't advertising regulation, it is simply censorship. This bunch of unelected self-appointed dimwits are clearly incapable of fairly and impartially ruling on advertising."
Sherrard went on to site the common practice of British newspapers which feature topless women within their pages on a regular basis and stated the airline would not withdraw the ad as requested by the ASA which received 13 complaints.
This is just too weird to pass over. Apparently, there's an organization called Fuck Death whose mission is "the elimination of death through the generation and distribution of funds to strategically selected causes and initiatives worldwide." Basically, it combats "oldness." OK, then.
There's a website, a mission statement, a weblog, a store and a very strange video.
There's just one problem with Fuck Death's mission. If no one ever died, it wouldn't be too long before every last square inch of the planet earth were covered with human feet. That wouldn't be a pretty sight. We all want to live forever but death does have a purpose. It lets others live.
We have to agree with George Parker. This Draft/FCB-created Super Bowl commercial for Taco Bell introducing its new Fiesta Platters dish is, well, shall we say, not so good. It's cheesy and not in that good cheesy food way but in that over reaching, we will make this funny no matter what sort of way. Nada. It ain't happening.