Fashionistas Take to Streets of Hong Kong to Promote Mall

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So what do you to to promote yet another shopping mall in a place as big and busy as Hong Kong? You have models dressed in the mall's latest fashions go all guerrilla and lay down on a busy sidewalk and take a nap, have a faux picnic in the middle of a cross walk and play little street games. Created by Leo Burnett Hong Kong for Delay No Mall, the campaign is supposed to exude the non-conformity of the mall by being, well, a bit non conformist in it s approach.

We've got images of the stunts here.

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by Steve Hall    Jan-25-08    
Topic: Good, Guerilla



Philippines Invites YouTube Star to Mother Country

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Instead of putting together a slick campaign about the Philippines' wonder and majesty, the Philippine Department of Tourism has done something that we think is risky but probably worthwhile.

It invited HappySlip, a Filipino-American who built a YouTube following with her impersonations of family members, to visit the country on its tab.

Here's HappySlip's arrival video. It includes a link for Experience Philippines; we're guessing that'll appear on all the videos documenting her trip.

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by Angela Natividad    Jan-24-08    
Topic: Campaigns, Celebrity, Good, Online, Video



Mia Lingerie So Seamless It Removes Women's Nipples

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So when did it become a rule that it's OK (or not R rated at least) to show a woman's breasts as long as the nipple area is covered? Apparently everyone loves the rule because there's thousands of videos on YouTube (which don't like nudity) and Flickr (which can't get enough nudity) with women barring their entire upper body except for that apparently R rated area known as the nipple and the areolae.

Now it seems, at least in Mexico, it's OK to show women in ads minus nipples and areolae as illustrated by this Mia seamless lingerie ad Copyranter so kindly shares with us. Sadly, so as not to offend the faint at heart, we've cropped the thumbnail accompanying this piece. If you can to see some really strange looking n ipple-less breasts, click here for the debatably NSFW image.

by Steve Hall    Jan-24-08    
Topic: Racy



KFC Colonel Dances to Make us Dance to Make Celebs Dance ... for Charity.

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In Super Bowl spirit, but really just to promote its spicy crunchy Hot Wings, KFC is donating $260,000 to charity on behalf of the first football player or celebrity to do an end zone Chicken Dance.

That seemingly arbitrary figure, says KFC, is the cost of three seconds of ad time in the Super Bowl. The company gleefully calls this "bucking traditional advertising."

Upload your own chicken dance at Show Us Your Hot Wings. The website includes a promotional pep-talk and dance from the Colonel.

Watching that old man switch on a boombox and clap his hands for charity chicken is unspeakably depressing. Sort of like this was.

by Angela Natividad    Jan-24-08    
Topic: Cause, Online, Super Bowl 2008



MTV Puts Modern Spin on Holocaust Horrors

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For Think MTV (MTV's conscience?), Arnold produced two takes on what the Holocaust would be like if it happened today.

See Subway and Family Room. Tagline: "The Holocaust happened to people like us."

The spots scared us and filled us with quiet somber feelings. We don't even feel like making Hitler/Xbox jokes anymore.

by Angela Natividad    Jan-24-08    
Topic: Cause, Commercials, Good, Television



ASA: Boots Nipple Cream's OK By Us!

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Check out this warped Boots nipple cream ad that's pissing so many English interest groups off. If Tim Burton were a creative, such would be the fruits of his labour.

Oddly enough, the Advertising Standards Authority has decided the ad is fair game. In response to complaints about its misleading nature (creepy imagery aside), ASA said breast-feeding moms should be "reasonably well-informed" about the causes of sore nipples.

We love how Boots nipple cream escapes the wrath of UK Ad Nazis -- despite 19 complaints and weird copy about "wanting three nipples" -- but mascara gets the shaft every time.

Is it because people who focus on reading literature (and taking courses!) on sore nipples have neglected their "physics of eyelash enhancing" lessons?

Or is it because the Boots factory is bigger than your average ivy league?

by Angela Natividad    Jan-24-08    
Topic: Brands, Campaigns, Policy, Poster, Strange



Dell and Microsoft Join Forces, Go (Red) -- but Why?

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We hate the (Red) campaign.

But it doesn't matter what we think, because it marches on for reasons beyond the realms of human understanding. You really can get people to buy crap products if you promise X percent of $X will "support four months" of antiretroviral medication to an unspecified number of AIDS patients somewhere in Africa.

Who? Where? What is antiretroviral medication?

Is Bono really this powerful?

by Angela Natividad    Jan-24-08    
Topic: Bad, Cause, Packaging



Chickipedia (Not Wikipedia) Has Jessica Alba's Boob Size

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To promote its all girl, all the time website ChickiPedia, somebody's created yet another PC versus Mac-style ad. This ad features a professorial type alongside a...well...hot chic type who each banter about what Wikipedia can offer versus what ChikiPedia can offer.

If you want to know about the population of Lima or the bat haired fox, you want WikiPedia. If you want to know about hot chicks like Adrianna Lima and Megan Fox, you want ChickiPedia. Can you guess which "pedia" will offer you Jessica Alba's measurements? Yes, we thought you could.

by Steve Hall    Jan-24-08    
Topic: Commercials, Good, Spoofs



Sweden Home to Oddest McDonald's Ads Ever Created

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OMFG! WTF? We don't know what drugs they use over in Sweden but, damn, we want some now! Or at least we want to know what goes on inside the minds of DDB Stockholm Copywriter Magnus Jacobsson and Art Director Frederik Simonsson who created these three off-the-charts whacked ads for McDonald's.

We have a news anchor parrot scratching his shoulder while motocross riders appear in the background. We have moaning blobs floating about amoeba-style. And we have a guy with a Pinocchio-style nose which looks like a hot dog....connected to another guy's nose!! Each scenario is interrupted with a thudding Wake Up call jarring you out of these wacky situations.

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by Steve Hall    Jan-24-08    
Topic: Best, Commercials, Strange



Man Grooming Privates Becomes Commercial For...

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While this scenario is, at best, a bit of a stretch, the commercial in which the scenario plays out does a pretty good job commanding one's attention as one wonders just why the hell we are watching a guy shave his pubes. As the scenario progresses, the camera pans off the guy and to the right where...well...this is one of those commercial you just have to watch to fully appreciate.

by Steve Hall    Jan-24-08    
Topic: Commercials, Good, Racy, Strange









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