It's not often one of the hottest women on the planet creates a personalized video just for you but that's exactly what our fave political babe, Obama Girl, did for us today. In the video she calls for a return to values, honesty and patriotism. She then says when it comes to reading about advertising, it's critical she reads Adrants. OMFG. We think we just fell in love!
OK. Fuck that "we" shit. I think I just fell in love! Amber Lee goes on to say Steve Hall is "the kind of American we can all aspire to be." I'm not sure that's true but I'm not going to argue with someone as nice as Amber Lee Ettinger. Thank you, Amber Lee. Thank you, Ben. You both rock.
See all the Obama Girl videos here.
The chief creative officer of Euro RSCG, Chicago gets gushy about five-letter words as part of a promotional campaign for Effen Vodka.
Got a lot of time on your hands? Download the campaign PDF. Never mind the "naughty" aspect; the number of adjectives alone made us blush. (And that's saying a lot.)
As the self-proclaimed experts on reviewing racy advertising, we think the word "Effen" is about as randy as a kid calling his uncle an "a-hole" in an uncontrollable fit of rage.
- George Parker is sick of Facebook, it's plethora of stupid applications and the insanity of a "24 year old billionaire wanker" gets rich using people's information without asking their permission.
- Legendary ad man George Lois makes an appearance on this week's Studio 360, Public Radio International's syndicated weekly show about creativity.
- TNS Media Intelligence forecasts media spend to increase 4.2 percent in 2008 with growth slower in the first half than the second. The Olympics and political spending will contribute significantly to that figure. The biggest increase (14.4 percent) will be seen in internet display advertising.
- AdWeek has named Goodby U.S. agency of the year and Wieden + Kennedy global agency of the year.
Some might say user-generated ad campiagns are so 2007 but not Samsung who partnered with Brickfish to bring us a video contest in whick people can submit their own versions of Pussycat Doll lead singer Nicole Scherzinger's single "baby Love." The contest is to promote Samsung's camcorder. The winner, determined by popular vote, will take home a Samsung 40 inch LCD HDTV and an MX10 flash memory camcorder.
Predictably, most entries are about as good as early round American Idol contestants but we're not going to not get all Simon Cowell nasty and ruin the fun. Rather, let's wallow in the amusement the YouTube generation gleefully shares with the world.
Brickfish has enabled and is tracking the viral spread of these video as they make their rounds off the contest site and into the internet ether. There's a cool chart that displays the spread and the viral path the videos took.
Word on the street is Obama won the first-ever MySpace primary for the Democratic side, taking 46 percent of MySpace Democrat votes.
Having stolen the love of social networking's working-class, Bob Garfield -- ad commentator-cum-resident sociologist -- is willing to wager Obama will win racist redneck votes too, as long as he proves "acceptably black" (a la Halle Berry).
You cannot make this shit up.
Back on earth (or not), Jetpacks compares Obama to the ultra-sexy iPhone. That may be the best analogy we've heard all day.
Until Florida tears our hearts out through our throats, we're all for Team Obama too. (But more importantly, Team Obama's all for us!)
< / sinister laugh >
Loath to miss out on the open applications hype but too lazy (or busy hunting?) to build one, PETA is hosting a contest for people keen to develop a Facebook or OpenSocial app promoting PETA or its campaigns. (Does striptease State of the Union mean anything to you?)
"Remember: We're PETA, so don't be afraid to be racy, provocative, shocking, or even controversial if you want to," the contest info reads.
Winners get a $500 Apple gift card, which can get you an iPod touch or one-fifth of a 17-inch Macbook Pro. Entries due Jan 25 so if you're really into animal salvation, or just hate the crap out of KFC (which is as good an incentive as any), you better get crackin'.
Gotta love a logo battle. French firm Lacoste just lost one against a dental practice in UK-based Gloucestershire, which uses the image of a crocodile to promote its service.
The battle raged for four years between the goliathan clothing company and the practice, with Lacoste arguing the use of the crocodile could confuse people into thinking the dentist office is Lacoste-endorsed.
To draw eyes to its eco-friendliness, UK-based energy company EDF put together this Frankenstein's hide of an ad. It includes cuts from Thunderbirds and The Wombles, and bits of speeches by John F Kennedy and former President Clinton.
The last frame reads, "This commercial is made from recycled film clips." It was put together by Euro RSCG and includes a hazy adaptation of Kermit the Frog's "It's Not Easy Being Green."
Preach it, you long-suffering recycler you.
We can't wait for the day that Kermit song is adapted for albino animals. Won't be long now.
In yet another example of what constitutes acceptable advertising in countries outside the United States, we have this billboard in Denmark with a decidedly blunt message. Promoting the alcoholic energy drink Cult Shaker, the events the company hosts and its "Cult Girls," the board asks us to "fornicate" the naked girl shown on the billboard because she is famous.
Hopefully, nobody takes board's message too seriously and starts humping it like a frustrated boy at a high school prom who, for the whole night, has been maddeningly titillated by his date's protuberant prom dress cleavage and, as a result, is nearing both an embolism caused by his throbbing heart rate and the onset of another imminently explosive, uncontrollable bodily event.
Whoa. Where did that come from? Well, hey, the board is pretty blunt so why not some blunt editorial to accompany it?
There is just way too much complexity to ABC's Lost and everything that goes with it to actually attempt to describe and explain everything. However, while trolling Flickr, we found some images of billboards for Oceanic Airlines, the name of the airline that is featured in the series. A new alternate reality game, Find815, has been launched which features videos of a person, Sam Thomas, who is supposed to work for Oceanic and whose girlfriend Sonya was one of the flight attendants.
You have to be really obsessive about the show to like this sort of thing but we spent some time with it and found it to be quite interesting and comprehensive. So that you can all start where we did, here's the link to one of the billboard photos on Flickr. They are actual billboards which appear in seven American cities, Seoul, South Korea and Sydney Australia. Here's a link to a very minimal press release. And here's a link to a blog that appears to be tracking or is part of the campaign itself. Have fun.